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0000 xxxxxx xxxx , xxxx , xxxxx 00000

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abc@xyz.com

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Marketing Manager

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Offering extensive experience in public relations, promotions and marketing, with consistent results in achieving fiscal and organizational objectives. Talent for defining and resolving discrepancies to avoid unnecessary cost expenditures. Exceptional ability to research and evaluate industry trends and competitor products and use findings toward designing and executing innovative strategies to boost company leveraging. Strong leader who excels in training and directing top-performing teams. Effectively establish and manage key relationships with decision makers and strategic partners.

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Project Management Operations/Development Team Leadership B2B Relationships

Consumer Product Marketing Brand Management Client Relations Staff Training/Development

Billing and Account Management Research and Planning Budget Allocation/Administration

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  Boosted weekend revenues by $40K by developing an effective network of resources and support for local nightclubs.

  Minimized costs by obtaining free advertising and airtime; built, established and maintained collaborative relationships with key radio account executives and print media distributors.

  Successfully determined requirements and improved timeliness of project requests by contributing solid knowledge of project management methodologies, including product design, scope management, cost control, and both quality assurance and performance reporting.

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Stylistically Correct Event Promotions, Atlanta, GA                                                         2007-Present

Marketing Manager

  Innovatively design, develop and implement targeted marketing strategies, directly resulting in maximizing sales at unprofitable locations.

  Apply sharp business acumen toward identifying areas of customer satisfaction and motivation for repeat business.

  Define and implement policies to improve marketing programs and boost overall operational performance.

  Optimize efficiency and productivity while enhancing profits by creating new business, prioritizing work projects and standardizing policies and procedures.

  Consistently execute on time while maintaining within budget by collaborating closely with product marketing during development to meet product and service market needs.

  Develop financial models including forecasting, pricing and margin analysis.

 

 

 

 

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LaToya S. Bridges                                                                                              Page 2 of 2

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Career Background continued

 

 

Humana Inc, Louisville, KY                                                                                             2004-2008     

Project Manager C Grievance & Appeals (2007-2008)

  Created comprehensive project design documents and task-level project plans to define business requirements, collaborating with cross-functional project teams.

  Ensured critical compliance with regulatory and accreditation standards by continuously evaluating and refining documents.

Internal Audit Contracts Analyst (2004-2007)

  Met deadlines, exceeded departmental goals and produced timely reports by proactively assisting coworkers, frontline leaders and managers.

  Conducted comprehensive review and analysis of daily operations to identify and recommend solutions for system enhancements and procedure changes.

  Determined adherence to established documented operations procedures and provided information for individual performance management by auditing Commercial and Medicare group setup processes.

 

Sears Roebuck & Company, Louisville, KY                                                                     1997-2004

Regional Product Manager (2003-2004)

  Strategically planned and coordinated workflow to maximize use of resources while controlling costs and meeting customer needs.

  Promoted superior service and exceptional customer satisfaction by providing responsive, accurate, and efficient processing of daily detail from in-home service calls.

  Appointed to serve as the Product Management Liaison between the company and third party contractors.

  Steered diverse activities including monitoring inventory control reports and documents and correcting customer records and service order errors, demonstrating prioritizing and multitasking abilities in achieving goals and timelines.

Customer Relations Business Consultant - Sears Regional Credit Card Operations Center (1997-2003)   

  Built and developed a top-performing team by identifying training needs, planning new hire training classes and developing mentor programs.

  Applied strong communication skills toward acting as first point of contact in responding to customer inquiries, troubleshooting problems and delivering product education.

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Master of Business Administration (In Progress) - Webster University, Graduating in 2009

Bachelor of Arts, Political Science - University of Louisville, 2002

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MS Office (Access, Excel, PowerPoint, Visio, & Word), MS Outlook, Lotus Notes, 10-Key