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yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000

phone: (xxx-xxx-xxxx 



focused and highly-accomplished sales & marketing management executive seeking opportunity to contribute exceptional client relations, campaign development, and operations leadership talents toward supporting an organization in optimizing revenue growth and market share.


15 years' experience in sales and marketing, with specialization in defining sales processes and developing peak-performing sales personnel.


excels in recruiting, hiring, training, motivating and directing sales teams.


excellent experience working with financial service offerings, specifically designing successful turn-key programs including lead generation and unique selling propositions, and in-person sales presentations and client relationship-building.

areas of expertise


v  sales & revenue growth strategies

v  operations management

v  roi & profit maximization

v  recruiting, staffing and training

v  telemarketing campaigns

v  lead generation programs

v  customer retention & loyalty programs

v  telecommunications infrastructure

v  product and brand positioning

v  team-building and motivation

v  marketing materials development

v  sales campaign planning & coordination

professional experience


person to person direct, 2001 to present

director of new business development

         establish, execute and manage profitable lead generation turnkey programs which successfully increased annual sales to $2.5m+.

         proficiently navigate innovative sales and marketing campaigns for 20+ different clients, consistently maximizing roi for both client and agency.

         championed design and administration of company website and spearheaded 110+ sales and marketing campaigns to elevate company awareness and lead-to-sale conversion.

         effectively collaborate with and supervise technical personnel throughout argentina, brazil, italy, china, russia and india.

         resourcefully developed 17 different technology solutions and independently drove sales, support and ongoing marketing efforts for all products generating annual sales of more than $250k; products include email distribution software, email verification and tracking software, inventory application, search engine optimization software, and ivr-based contact management and sales tracking system.

         demonstrate outstanding skills in preparing rfis, rfps, rfqs (requests for information/proposals/quotes) and complex business contracts, and accurately perform comprehensive roi analysis.

         exercise precise attention to details in overseeing production of communication materials such as newsletters, print and brochure copy, telemarketing scripts, and promotional content.


continued … ►

yyyyyy x. yyyyyy ~ page 2 of 2


professional experience continued …


interactive marketing group, 1997 to 2001

vice president, general manager of operations (1998 to 2001)

         held full accountability for directing business operations for 40,000 sq. ft. agency consisting of 150 employees throughout eight departments.

         led series of efforts which boosted annual sales revenues by $3.7m+.

         created, executed and managed corporate-wide sales and customer service strategies, and developed inventory, time and profitability tracking application to streamline daily operations.

         leveraged exceptional prioritization skills to efficiently coordinate daily workflow and project scheduling for 52+ client programs and sales prospecting campaigns.

         recruited, hired, trained, and evaluated employees, consistently enforcing policy and procedure compliance.

         formulated value-added marketing offerings encompassing market analysis, data-mining and segmentation, campaign results summarization, and development support for new services and products.


director of telemarketing and telecommunications (1997 to 1998)

         conceptualized and orchestrated 75+ successful telemarketing campaigns which grew sales revenues by $1.7m+ annually.

         delivered more than 35 training sessions to employee base of 50 in topics such as financial sales, consumer goods, event planning, and marketing campaigns; concurrently oversaw ongoing recruitment, hiring, and evaluations.

         exercised dynamic organizational strengths to project-manage 100-station telemarketing set-up for new call center inclusive of staffing and infrastructure design.

         formally recognized in numerous industry publications for producing winning public relations materials.

         steered ground-breaking lead generation solutions via web-enabled campaigns for minolta, sony, panasonic, tcg communications, and ibm. 

         captured $1m+ in sales through ibm technical interchange ’98 and launched sales and marketing strategies for over 15 seminars by integrating telemarketing, registration, and direct/email marketing.


earlier experience:

adjunct professor, laboratory institute of merchandising, spring & summer 2002

director of telemarketing, the pharmacy fund, inc., 1996 to 1997 

telemarketing call center manager, person to person marketing, inc., 1994 to 1996

manager, legal research and client support, blair, cornwell and minnich, 1992 to 1994




juris doctorate, ohio northern university college of law, ada, ohio, 1994

bachelor of arts degree, misericordia university, dallas, pa, 1990


honors & awards


recommended vendor of the month

bob bly corporate newsletter, december 2001


1st place, company newsletter … 3rd place, chairman’s website award

mail advertising service association, 2000


yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000

phone: (xxx-xxx-xxxx 










hiring agent name


company name


city/state/zip code




i am currently seeking a career opportunity in a marketing management capacity and am submitting my resume for your review. in advance, thank you for your time and consideration.


as indicated in the accompanying resume, i bring to you a solid background in directing sales, marketing, and telemarketing campaigns, significant team leadership experience, and an exemplary blend of talents in lead generation initiatives, client relations, analyzing market trends, and orchestrating campaigns from concept creation to final completion and launch. to complement these qualifications, i offer unparalleled communication, multi-tasking and presentation skills. my achievements span numerous profitable campaigns for businesses such as pella windows, adp, ricoh, chase, siemens, lucent technologies, wall street reporter, dun and bradstreet, air france, verizon, and avaya.


as a proactive contributor to your organization, you will find me to be a motivated professional committed to supporting you in achieving your objectives through superior self-initiative, outstanding leadership attributes, and impressive vision. i am confident that i could be a valuable asset to <insert name of organization>, and will call you later in the week to see if we can schedule a time to meet.





yyyyyy x. yyyyyy

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