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jennifer caldwell
408 sycamore street lagrange, in 46761 xxx-xxx-xxxx


articulate, ambitious and results-focused business development professional with a demonstrated track record of leading exceptional account management, client relations and sales initiatives resulting in solid revenue and profitability results.  maintain positive interpersonal relationships with key clients, and leverage strong leadership skills and business acumen to contribute toward organizational development goals.


core competencies

   full cycle sales management

   sales forecasting tools

   communicate value proposition

   financial modeling/roi strategies

   consultative sales approach

   understand competitive landscape

   identify trends/consumer behaviors

   present to high level decision makers

   manage sales forecasts/revenue activity

   persuasive and effective communicator

   inside and outside sales platform success

   network development/market penetration


professional history


2005 to present:  lake lawn resort, delavan, wi - remote sales manager

sell hotel guest rooms, catering services and banquet facilities through direct client contact.

establish client base of corporate businesses through direct outside and inside sales effort.

develop and maintain relationships with key clients in order to secure business for resort.

negotiate guest room rates, meeting space rental, and catering services within approved booking guidelines.

confirm in writing to the client all requirements via proposal and sales contract.

conduct site inspections of the resort and banquet facilities.

attend and represent company at tradeshows.

respond quickly to guest needs in a friendly manner.

follow up with clients to ensure guest satisfaction.

established new accounts with fortune 500 companies.


2005:  mainsail suites hotel and conference center, tampa, fl - sales manager

   led marketing, sales and market penetration strategies for local corporate market segment for this all-suite hotel with 360 suites and 7000 sq.ft. of meeting space; grew local client base through direct and inside sales efforts, and represented organization at local tradeshow events to expand market footprint.

   increased room night productivity of key local accts- cae systems, held site visits for prospecting customers.


2001 to 2004:  best western harbor shores, lake geneva, wi - director of sales and marketing

   led tactical new vendor relations strategies to increase annual hotel sales by 20%; partnered with business organizations to increase inside and outside sales results, and identified market segment potential to re-focus marketing and promotions strategies.

   exceeded personal group sales goals by 100 %( $250,000), and subsequently exceeded target by 50% the following year.

   coordinated and executed group events; created group and leisure promotions packages, vip club reward to increase repeat business and customer retention.


1999 to 2000:  popeye's banquet/catering hall lake geneva, wi - sales & marketing manager

   championed the development and implementation of a new sales incentive program; researched and identified market potential to increase annual business by 40%.

   partnered with local businesses to create marketing and promotions packages; established strong relationships with local b&b s to include restaurant gift cards and promotions to draw new clients.


1998 to 1999:  meridian hotel, lake geneva, wi - assistant/general manager

   led staff development, day to day operations management and guest satisfaction strategies to increase revenue results.

   created an environment with a focus on professionalism and customer service, and instrumental in leading re-branding and marketing collateral development to promote hotel packages.



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