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Yyyyyy x. yyyyyy



Career Objective                                                                                            

Results-driven professional eager to contribute dynamic management, business development, client servicing and closing talents toward actively supporting a progressive organization in optimizing operational and revenue performance in the Chicago area.



Ø  Offer approximately 5 years progressive experience in marketing and advertising, with comprehensive account management background.

Ø  Effectively define, develop and implement targeted action plans to maximize operational productivity, efficiency and profitability.

Ø  Exceptional ability to research and evaluate industry trends and competitor products and use findings toward designing and executing innovative strategies to boost company leveraging in a saturated market.

Ø  Dynamic communication, presentation, relationship building and problem-solving abilities.

Ø  Excel at interacting with broad populations including senior management, sales and customer service staff as well as clients and external contractors.

Ø  Proficient in Microsoft Office.


Key Achievements                                                                                            

Ø  Boosted revenue from $39 million in 2001 to $63 million in 2007.

Ø  Exhibited solid sales talents in successfully generating revenue, leading to the Apparel Department accounting for 65% of the company s revenue.

Ø  Directly managed and provided customer service for CLC clients, including over 200 universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA.

Ø  Selected for Choose Your Blue and ESPN Basketball Gameday promotions committees.

Ø  Appointed by senior management to oversee and manage Gameday/Rivalry campaign against non-licensed vendors.


Professional Experience                                                                               

The Collegiate Licensing Company - Atlanta, GA                                                             2002-2007

Account/Marketing Coordinator

  Contributed dynamic interpersonal relation skills in handling over 180 clients throughout the U.S. and Canada on a day to day basis regarding all aspects of licensing, with full accountability for servicing 200+ universities and intellectual properties to ensure their primary objectives were met.

  Conducted comprehensive research and analysis of company s revenue in order to initiate, develop and execute effective strategies supporting enterprise wide operations, with strong focus on optimizing productivity and efficiency.

  Relied upon as point person in development and negotiations for cross-licensing programs which included national brands such as Ralph Lauren, Under Armour, Sesame Street and Vineyard Vines.

  Closely monitored licensees to ensure proper compliance and adherence to their licensing agreement.

  Applied solid communication and analytical abilities toward processing contract renewals, membership fees, and other account receivables for all apparel licensees.

  Innovatively designed and developed targeted strategies to cultivate new clients while solidifying existing relationships, utilizing both traditional and non-traditional marketing channels.



B.S. Communications & Public Relations - University of Tennessee (Knoxville, TN), 1997-2001

Actively involved in Pi Kappa Alpha Fraternity, Zeta Chapter, including Public Relations Chairman, Community Relations Chairman, Elected Cumberland Region Vice-President, Homecoming Chairman and Voted Best Active.



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