career profile

results-oriented marketing professional with a ms in marketing and experience heading up multiple projects with strong expertise in leadership and teambuilding. proven capacity to handle various functions necessary in supporting the pr operations of a successful company. dynamic communicator and persuasive speaker, able to forge meaningful associations with clients. talent to identify the needs of clients and to encourage a risk-free, positive atmosphere to meet those needs. demonstrated talent for developing and implementing plans that successfully meet the marketing objectives of an organization on a consistent basis.

 

marketing strategy / public relations / financial analysis / integrated marketing communication

consumer behavior / financial analysis / project management / client relations

 

technical competencies: ms word, excel, powerpoint, bloomberg, photoshop and illustrator

language proficiencies: chinese and english

education

master of science in marketing, expected 05/2011 ~ johns hopkins university, baltimore, md

           

bachelor of economics, 06/2007 ~ national taiwan university, taiwan

professional experience

marketing/sales specialty, 01/2008 c 07/2009

photonics industry & technology development association

         facilitated annual international conferences for led and display sections for the executive international division of annual the photonics festival in taiwan at taipei world trade center.

         met with sponsors and participating organizers to plan scope and format of event, to review administrative procedures and event progress.

         monitored event activities to ensure compliance with applicable regulations and laws, satisfaction of participants, and resolution of any problems that arise.

         inspected event facilities to ensure that they conform to customer requirements.

         coordinated services for events, such as accommodation and transportation for participants, facilities, catering, signage, displays, special needs requirements, printing and event security.

         consulted with customers to determine objectives and requirements for events such as meetings, conferences, and conventions.

 

marketing communicator, 08/2008 c 06/2009

inqgen technology co., ltd., taiwan

• sought and provided information to help inqgen determine its position in the marketplace.
• gathered data on competitors and analyzed their prices, sales, and method of marketing.
• collected and analyzed data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
• measured the effectiveness of marketing /communications materials and sales strategies.
• forecasted and tracked marketing efficiency during sales events and academic seminars.
• attended staff conferences to provide management with information and proposals concerning the pr mission and collaboration with academic institutions.

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public relations intern, 08/2006 c 07/2007

gucci group, taiwan

• studied the objectives, promotional policies and needs of gucci group to develop public relations strategies that will influence public opinion or promoted ideas, products and services.
• planned and directed development and communication to maintain favorable public and stockholder perceptions of gucci group s accomplishments and agenda.
• interacted with production and support personnel to produce or coordinate production of advertisements and promotions for fashion shows.
• conferred with other interns to identify trends and key group interests to provide advice on pr business trends in monthly and quarterly branding and marketing reports for milan headquarters.

significant projects

• marketing strategy: marketing strategy project for capital one. analyzed the banking industry and valuing the company s performance by fdic information and financial statements of capital one, defining the challenge of capital one and providing recommendation by both marketing strategy and financial projection.

 

• financial statement analysis: forecasted set of financial statements, and a comprehensive analysis and valuation of whole foods market inc.

 

• consumer behavior: analyzed financial information of hertz corporate in the u.s., identifying the weaknesses of the company from consumer behavior perspective and providing solution and roi analysis.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

<date>

 

 

 

<<first name>> <<last name>>

<<title>>

<<company>>

<<street address, suite #>>

<<city, state zip code>>

 

dear <<courtesy>> <<last name>>,

 

it is with great confidence that i offer my years of experience in client-focused, service-oriented marketing/pr environments toward supporting the goals of your organization.  to acquaint you with my key qualifications, i am submitting my resume for review; in advance, thank you for your time and consideration.

 

experience in sales, marketing, and pr is the basis for my confidence that i would be a valuable asset to your organization. i consistently represent the employer in a positive manner in interfacing with broad populations within diverse settings spanning pr intern to marketing/sales specialty representative.  complementing this, i possess dynamic strategic planning, prioritization and organization skills as well as a strong attention to detail, all crucial to maximizing productivity and meeting critical timelines while maintaining high quality standards.  additionally, i am a solutions-focused problem solver with a talent for quickly addressing and resolving issues to ensure optimal client satisfaction levels.

 

as a team member, you will find me to be a customer-focused, highly organized professional committed to supporting your success. i welcome more discussion about how my skills can help in meeting the goals and objective of your organization. until then, should you have any additional questions feel free to contact me at your convenience.

 

sincerely,

 

 

 

yyyyyy x. yyyyyy

enclosure