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yyyyyy x. yyyyyy
0000 xxxxxx xxxx , xxxx , xxxxx 00000
(xxx-xxx-xxxx / abc@xyz.com
career objective
dynamic marketing and product manager eager to contribute expertise toward supporting the employer in optimizing competitive leveraging and revenue performance as a key team member
profile
ø offer more than 10 years of progressive marketing experience, with expertise in product development, strategic planning, campaign management, and supply chain operations for the pharmaceutical and consumer goods industries
ø proactively identify and capitalize on opportunities to penetrate and develop highly competitive markets; monitor trends and developments, including competitive services and marketing activities
ø implement internal cost controls and aggressive resource management programs that boost bottom-line profitability
ø sharp business acumen and experienced in managing broad scope of operations in deadline-driven environments
ø dynamic communication, presentation, negotiation, and relationship management skills
ø bilingual in spanish/english
professional experience
novartis pharma, mexico city, mexico 8/06 c 10/08
senior product manager
- successfully created major marketing campaign that stabilized voltaren following mexican market share decline; campaign was replicated in the latin america region to maximize sales performance
- steered full life-cycle including market analysis, identification of optimal business opportunities, product development, and licensing; collaborated with bd&l and novartis global teams
- developed sales, market share, rx share, advertising and promotion, and resource management strategies for portfolio
- applied sharp leadership skills toward successfully training, developing and leading a top-performing team of 90 sales representatives
sony electronics, mexico city, mexico 11/00 c 8/08
marketing manager (4/04 c 8/06)
- in recognition of outstanding performance, steadily progressed within company to attain ultimate position as marketing manager, responsible for driving audio division to garner us $180m in sales in mexico, and attain top performing country worldwide designation c surpassing usa and japan markets
- led product development efforts in line with regional customer demand; advised tokyo-based hq regarding market-specific opportunities for new products including karaoke and d-light sync
- cost-effectively managed $6m advertising and promotion budget; oversaw p&l
marketing chief (4/02 c 4/04)
- proficiently directed video division strategy development and introduced aggressive resource management tactics; accomplished impressive market value gains with the product launch of dvd recorders, increased nibt from 5% to 7.5%, turned around category to become most profitable company-wide
- established marketing strategies for car audio division and xpl d brand; grew sales by 60% and beat leading brand, developed wholesale and distribution channel-specific pricing, introduced products to diverse retailers including supermarkets, department stores, furniture stores, and price clubs
marketing associate (11/00 c 4/02)
- performed a range of duties to maximize product sales and overall profitability; supported sales teams and supply chain functions
- initiated direct factory-to-dealer shipments and coordinated purchasing, resulting in reduced transportation costs and improved inventory control
american express bank, mexico city, mexico 4/98 c 11/00
account analyst
- provided point of purchase materials, special promotions collateral, and exceptional customer service to affiliates
education
technological university of mexico, mexico city, mexico 2001
international business diploma c marketing major
~ professional development ~
building insightful brands and c4 strategy (2006) ~ people leader academy (2006) ~
marketing plan, strategic management international (2002) ~ six sigma green belt (2001)
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