Yyyyyy x. yyyyyy 505 Barrington Ave. #0000 xxxxxx xxxx , xxxx , xxxxx 00000
Results-driven Sales and Marketing professional eager to contribute dynamic account management, business development, client servicing and closing talents toward actively supporting a progressive organization in optimizing revenue performance as a key staff member
Ø Extensive experience in the media industry, with comprehensive background in the Hispanic Media.
Ø Effectively define, develop and implement targeted action plans to maximize operational productivity, efficiency and profitability.
Ø Exceptional ability to research and evaluate industry trends and competitor products and use findings toward designing and executing innovative strategies to boost company leveraging.
Ø Dynamic communication, presentation, relationship building and problem-solving abilities.
Ø Excel at interacting with broad populations including senior management and staff as well as clients and external contractors.
Ø Ranked #1 biller for McGavren Guild/SBS at Interep in 2007, ending the year billing almost $8.2 million.
Ø Innovatively designed and implemented targeted marketing strategies to successfully sell commercial air time for 900 client radio stations throughout the United States.
Ø Began as an unpaid intern at Chum Radio Detroit and quickly advanced to a salaried position within four months due to exceptional drive and performance.
McGavren Guild Radio/Spanish Broadcasting Systems, a Division of Interep 2004-Present
Account Executive/Hispanic Marketing Specialist (2006-Present) - Los Angeles, CA
National Radio Account Executive (2004-2006) - Dallas, TX
Contribute industry expertise and dynamic communication skills in selling commercial air time and negotiating suitable advertising rates on behalf of clientele with advertisers.
Proactively built and established key relationships and liaised between senior management, staff, clients and advertising agencies, with a strong focus on boosting revenue.
Ensured customers are properly educated on the benefits of advertising on client radio stations through personally created presentations, demonstrating exceptional interpersonal relation talents.
Resourcefully created advertising schedules for prospective customers.
Chum Radio Detroit - Southfield, MI 2001-2004
Office Manager/Sales Assistant (2002-2004)
Exhibited strong analytical and creative qualities in proficiently designing proposals, presentations, and recaps to effectively service both national and local advertising clients.
Conducted comprehensive research of demographic and qualitative information of the Detroit market for sales staff.
Steered policies/procedures development and cost-effectively administered budget by controlling department expenses.
89X Promotions Assistant (2001-2002)
Relied upon to represent the radio station at all public events, with strong focus on optimizing productivity and efficiency.
Spearheaded diverse administrative activities including staffing, training and workflow planning of interns.
Effectively planned, coordinated and supervised various on-site promotions supporting the radio station and advertisers.
Education & Professional Training
Select Communications, Public Relations and Advertising Courses - Macomb Community College (Warren, MI), 2000-2003
Radio Apprentice Program Graduate - Interep Radio Sales
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