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Yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000




Business Development Professional


Results-driven Sales Professional eager to apply dynamic business development, account management and strategic marketing skills toward actively supporting the employer in optimizing sales and profits.


  B2B & B2C Sales Expertise

  Quality Assurance

  Consumer Education


  Impulse Sales

  Data Analysis

  Customer Service


Sales Methodologies

  Customer Loyalty Expert

  Referral Source Development


Qualifications Profile


Ø  Strong technical background with the ability to work independently on multiple projects, with specialized knowledge of creative process management, product and service education, customer service processes, communication protocols, strategic planning, sales and marketing methodologies.

Ø  Possess innate ability to promote and sell any product by utilizing strong inter-personal communication processes. 

Ø  Effectively lead top-performing teams in concerted efforts to maximize company revenues.

Ø  Excel in defining and implementing policies, procedures and operational systems that boost productivity, efficiency and quality of operations.

Ø  Proven ability to adapt and develop necessary skills to diverse organization needs.

Ø  Skilled at managing multiple projects and leading teams in cross-functional, concerted efforts to increase company-wide revenues.

Ø  Possess strong ability to sell primary and secondary products in direct business to consumer environments.

Ø  Stay abreast of most up-to-date demographic trends and data in order to offer most viable recommendations to clientele base.

Ø  Strategically diversify revenue streams and grow sales by expanding primary service lines into new markets.

Ø  Technology savvy and proficient in multiple software systems and platforms including MS Office Suite, Outlook, Cognos, Norand System, Rumba System.

Ø  Actively collaborate in building top-performing sales forces by delivering hands-on training programs and comprehensive strategies. 



Professional Career Track


Sales & Business Development Manager, Clare Rose, Inc                                                 2002-Present


  Main responsibilities include development and implementation of comprehensive sales and marketing plans and sales strategiesto increase product exposure into existing as well as potentially new markets.  Specific functions include;

  Responsible for all companies sales,  pricing and strategies

  Oversee all CPC budgets and brewery allowances

  Manage all local advertising and sponsorships

  Design pay for performance and sales incentives

  Oversee all brewery policies and compliances

  Develop and interview all new suppliers

  Maintain oversight related to overtime, breakage and short coded  inventory

  Responsible for Nassau & Suffolk County (5,500 plus accounts) , 19 sales divisions (2 sales managers,72 peddle routes, 24 pre-sell routes (Home D s, Chains, Convinces and On-premise), 5 draught people, 22 merchandisers, 14 CMT s, 2 graphic designer)

  Set all company sales objectives and ensures accountability

  Design pay for performance and sales incentives

  Oversee all brewery policies regarding product and point of sale

  Assist in training salesmen using ride-withs and team-sells

  Responsible for 10 sales divisions (35 peddle routes, 3 pre-sell routes, 3 draught people, 10 merchandisers, 1 graphic designer)


Sales Supervisor, Clare Rose, Inc                                                                                            1997-2002


  Main responsibilities included strategic planning of organizational product promotions with the purpose of increasing exposure as well as product visibility to the marketplace.  Specific functions included;

  Implemented and designed sales strategies

  Directed and over-saw the Anheuser-Busch Hampton Resort Accounts

  Assisted in training salesmen by providing field support

  Responsible for 722 on-premise accounts

  Responsible for 6 peddle routes, 1 pre-sell route, 1 merchandiser, 5 CMT Representatives

  Responsible for teaching TIP seminar in Suffolk County


Market Manager, Anheuser-Busch, Inc                                                                                     1997-1997


  Main responsibilities included overall planning and tactical initiatives related to market share increases and consumer base expansion efforts. Specific functions included;

  Managed the execution of the national and local marketing plans

  Worked with wholesale personnel and sales team to identify sales opportunities in the marketplace

  Responsible for design and implementation of A-B Sales Development Programs

  Allocated and managed local marketing budgets

  Coached and motivated wholesaler sales teams.




- Contemporary Marketing Team Representative, Anheuser-Busch, Inc

- Staff Accountant, GEM Accounting Firm

- Manager, Summer Beach Club


Academic Training


n B.S. Degree C Public Accounting / Minor - Finance, School of Professional Accounting / Nova Southeastern University

n Commercial Driver s License

n Specialized Training, Busch Learning Center:

n Contemporary Marketing Representative Training

n Wholesaler Beer Marketing

n Contemporary Marketing Supervisor Training

n Draught Beer Fundamentals

n TIP Trainer Certified

n Market Manager Training

n ABI Amended Equity Agreement Certified

n Consumer Awareness and Education

n Busch Selling Skills

n Leading Successful Teams Sales Manager Assessment Report Tool (SMART) Exam

n Busch Coaching Skills

n Product Handling and Freshness





George MacDonald

 xxx-xxx-xxxx /









Recent research into COMPANY NAME prompted me to immediately update my resume for your review.   Based on my knowledge of this company, I am very interested in interviewing for STATE POSITION YOU ARE SEEKING. I offer years of experience as a sales and marketing professional within the various industries.   I have also worked as a technical expert and consultant in numerous forms, so I understand this subject matter from many different levels.  I am eager to apply my specialized skill set in communications, marketing, and client relations to an organization in need of a professional who can increase market shares, penetrate untapped clientele niches, as well as build strong relationships among peers and customers alike.

            I am an exceptionally hard worker and my peers consider me a strong team player.  My enthusiasm comes from utilizing my skill set to benefit the organization and streamlining and improving processes as evidenced by my accomplishments and contributions to my past employers.  I am also capable of assimilating into a new environment easily and feel that I could quickly become part of your team.  I enjoy the chance to work directly with various departmental resources in both learning and mentoring fashions. I am selectively seeking a company who is progressive thinking and in need of a professional who can make an immediate and positive impact on productivity and processes.

            After your review of my resume, I hope you will agree that this would be a mutually beneficial arrangement.  I plan to call you early next week. At that time, I can answer questions concerning my background and experience and we can discuss the desirability of an introductory meeting.  Please contact me sooner if you wish to talk before then.  I look forward to speaking with you.


George MacDonald




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