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Yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000 • (xxx-xxx-xxxx • abc@xyz.com

 

Award-winning creative leader specializing in driving business growth, conceptualizing innovative marketing strategies, designing targeted advertising campaigns, providing world-class services, and cultivating a strong brand image eager to offer 16+ years of experience toward maximizing an employer s bottom-line results.

 

Profile of Qualifications

 

Celebrity-Driven PR Campaigns / Events • Advertising Deliverables • Market Segmentation Analysis / Strategy

Multi-Industry Marketing • Loyalty-Driven Programs • Large-Scale Event Planning • Project Management

Brand / Message Consistency • Budget Control • Business Relations • Team Building / Training

 

         Integral leader who contributes expertise interfacing among key clients in financial, retail, healthcare, technology, and homebuilding industries such as GE Healthcare, Philip Morris, Lowe s, Harley-Davidson, Starbucks, Universal Studios, WCI Communities, Pepperidge Farms, PepsiCo, Johnsonville, OshKosh B Gosh, Gitano, and NACRA Financial.

         Ambitious self-starter who excels at developing and delivering custom, high-profile, and image-based materials, along with effectively evaluating core needs to attract appropriate consumers and achieve outstanding business retention rates.

         Top performer who offers talents in coordinating diverse print, photo, radio, video, digital, and social media, as well as planning and managing creative special events such as fashion shows, grand openings, media events, and launch parties.

         Out-of-the-box thinker who excels at utilizing sharp creativity and commercial awareness to conceptualize, manage, and deliver projects on time and within budget, including demonstrating an imaginative flair and awareness of current trends.

 

Career Highlights

 

         Recognized for campaign excellence with 42 prestigious Addy awards, one Best in Wisconsin Healthcare Marketing award, seven Public Relations & Marketing Society awards, two Judge s Choice awards, and one Best of Show award.

         Developed curriculum and employee training materials to actively protect and drive WCI Communities corporate brand.

         Launched high-profile, large-scale marketing campaigns, including Lowe s Home Improvement s Great Safety Adventure across 400 events in over 55 markets nationwide, and Philip Morris Basic s Antique and Appraisal Fest.

         Implemented public relations and marketing strategies at Laughlin / Constable to promote Harley-Davidson Footwear and MotorClothes to numerous A-list celebrities through direct mail campaigns and product placement in movies such as Jerry Maguire and Big Daddy, as well as hit television shows (e.g. Friends) which resulted in $50 million+ in media impressions.

         Promoted well-known Buell, OshKosh B Gosh, and Gitano products at fashion shows and multi-market image campaigns.

 

Professional Synopsis

 

Senior Account Executive

CommandBrand                                                                                                                          2008 C Present

 

         Utilize broad scope of industry knowledge and dynamic business acumen to develop forward-thinking integrated branding campaigns, including delivering comprehensive market segmentation and competitive analysis; initiating strategic communications, creative briefs, and brand guidelines; and managing accounts and advertising deliverables.

         Cost-effectively control large-scale agency budgets while overseeing various vendor relationships.

 

Account Executive

NOISE Branding Communications                                                                                                   2007 C 2008

 

         Strategically steered the development of marketing / branding campaigns for healthcare, technology, travel / tourism, finance, homebuilding, retail, and real estate industries, including effectively managing core advertising deliverables, trafficking, projects, budgets, and vendor relations which was instrumental in ensuring seamless business processes.

         Demonstrated proven skill in delivering innovative integrated campaigns encompassing print, TV, radio, digital, video, media, interactive media, social media, public relations, and employee communications per client-specific business needs.

Yyyyyy x. yyyyyy                                         Resume • Page Two                                               (xxx-xxx-xxxx

 

Professional Synopsis (continued)

 

Brand / OD&E Manager

WCI Communities                                                                                                                              2005 C 2006

 

         Drove business growth by creating strategic branding and OD&E training campaigns to boost sales, customer loyalty, and brand awareness within competitive homebuilding markets, including supporting cross-functional and regional teams in managing internal / external resources, completing key projects, and overseeing large-scale promotional budgets.

         Led human resources-based training / development and coaching workshops to optimize success of staff endeavors.

 

Associate Director of Marketing / Development

Milwaukee Ballet                                                                                                                             2003 C 2005

 

         Applied strong leadership talents toward directing implementation of targeted marketing campaigns designed to drive membership and retention rates and increase full- and mini-subscription packages, along with aggressively negotiating lucrative vendor contracts and budgets and efficiently managing wide-ranging advertising deliverables.

 

Marketing Manager

YMCA of Metropolitan Milwaukee                                                                                                  2002 C 2003

 

         Spearheaded the development of brand strategies and loyalty programs to drive membership across 12 YMCA area branches, including handling all strategic planning, campaign tracking, competitive analysis and market segmentation, incentive programs, status updates, program budgets, and vendor relationship management to achieve key objectives.

         Liaised among cross-functional business teams to support brand recognition, along with conceptualizing creative briefs, newsletters, program guides, and collateral materials, and developing and managing special community-based events.

 

Account Supervisor

GMR Marketing, Inc.                                                                                                                        1999 C 2002

 

         Successfully launched Lowe s Great Safety Adventure a pioneering retail home-safety campaign to drive brand awareness and sales, including reaching consumer audiences with participation in 400+ events in over 55 retail markets.

         Launched Philip Morris Basic s Antique and Appraisal Fest a loyalty-driven, exclusive event-marketing promotion similar to the PBS Antique Roadshow television program, including managing all vendor relationships, budgets, and special events programming for one of the most demanding global clients in terms of brand protection.

 

Account Coordinator

Laughlin / Constable C Public Relations                                                                                         1998 C 1999

 

         Maximized bottom-line results for Harley-Davidson client by generating celebrity endorsement campaigns with Tom Cruise, Ben Stiller, and George Clooney and product placement in TV / film (e.g. Friends, ER, Jerry Maguire, and Big Daddy).

         Directed high-profile public relations events, including Carson Pirie Scott & Company s Charge Against Breast Cancer, Shania Twain s Gitano Jeans Tour, Harley-Davidson s MotorClothes Fashion Show, and OshKosh B Gosh s What the Future Wears national campaign.

 

Owner

Barbara Lee Interior Designs                                                                                                           1995 C 1998

 

         Achieved a 30% increase in sales by successfully managing concurrent marketing campaigns, in-store promotions, advertising, branding, loyalty and public relations events, inventories, vendor relationships, budgets, and staff workflow.

 

Education & Professional Development

 

Bachelor of Arts in Communications

~ Public Relations / Advertising Emphasis ~

University of Wisconsin C Whitewater

 

Franklin Covey Focus: Achieving Your Highest Priorities (Certificate)

 

Development Dimensions International (DDI): Developing Extraordinary Facilitators / Leadership (Certificate)

 

Yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000 • (xxx-xxx-xxxx • abc@xyz.com

 

 

Date

 

 

Hiring Agent Name

Title

Company Name

Address

City/State/Zip Code

 

Dear__________________:

 

As an individual who is seeking relocation to the [ Insert City ] metro area, I am currently seeking a challenging [ Insert Job Title ] role, and am submitting my resume for your review.  For your convenience, I can be available for a personal interview within [ State Amount of Time, i.e. 2 days, 1 week, etc. ] per my own expense.

 

I am excited to build a rewarding career with your company, and am confident that my professional skills can help to achieve your key objectives.  I can offer 16+ years of solid experience in Marketing Communications, Brand Management, Market Segmentation Analysis / Strategy, Advertising Deliverables, and Brand / Message Consistency, and am well-versed in all facets of Celebrity-Driven PR Campaigns / Events, Loyalty-Driven Programs, Project Management, Budget / Financial Control, and Business / Client Relations.

 

To complement my background, please note that I hold a Bachelor of Arts in Communication (Public Relations / Advertising Emphasis) from the University of Wisconsin.

 

Throughout my career, I have excelled in progressive Brand / OD&E Manager, Associate Director of Marketing / Development, and Senior Account Executive roles for such companies as CommandBrand, NOISE Branding Communications, WCI Communities, Milwaukee Ballet, and YMCA of Metro Milwaukee, among others, whereas I have worked with high-profile clients like GE Healthcare, Philip Morris, Lowe s, Harley-Davidson, Starbucks, Universal Studios, WCI Communities, Pepperidge Farms, PepsiCo, Johnsonville, OshKosh B Gosh, and Gitano.  During my job history, my branding campaigns have garnered 42 prestigious Addy awards, one Best in Wisconsin Healthcare Marketing award, seven Public Relations & Marketing Society awards, two Judge s Choice awards, and one Best of Show award.  An example of my results include implementing public relations and marketing strategies to promote Harley-Davidson Footwear and MotorClothes to numerous A-list celebrities through direct mail campaigns and product placement in movies such as Jerry Maguire and Big Daddy, as well as hit television shows (e.g. Friends) which resulted in $50 million+ in media impressions.

 

As this is just a sampling of my job history, please kindly refer to my enclosed resume for additional experience and career highlights where you will find me to be a results-driven creative leader who can contribute a track record of conceptualizing, developing, and implementing forward-thinking strategies to improve brand awareness and bottom-line performance while defining business priorities and meeting targeted goals.  For the sum of these aforementioned reasons, I believe I will prove to be an incredible asset to your company.

 

I look forward to hearing from you, and thank you in advance for your consideration.

 

Sincerely,

 

 

 

Yyyyyy x. yyyyyy

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