~ Results-driven leader eager to apply dynamic Marketing/Promotion, Business Development, and Administrative Management skills toward actively supporting the employer in optimizing sales and profits. ~
Outstanding track record in operations management, event planning, project and program management, opportunity analysis, quantitative/qualitative analysis, and establishing relationships with executive-level clients. Combine solid leadership and team-building capabilities to train, motivate, mentor and manage highly-productive personnel. Diligently assess business operations to determine and optimize fiscal performance, sustainability, competitive positioning, and revenue opportunities. Adeptness in strategic and tactical planning, marketing/promotions development and management, P&L accountability, brand management, forecasting, major account management, and administering multi-million dollar budgets. Excel in delivering persuasive and compelling sales/marketing presentations and proposals. Extremely versatile; quickly adapt to new roles, responsibilities, markets, technologies and environments.
- Played a pivotal role in driving 20% increase in annual sales for Reed by developing and executing high-impact marketing campaigns.
Slashed vendor expenses for Reed by 60% through cost-effective alternative for enhancing promotional graphics.
Advanced through several promotions based on exemplary performance at Holsted Marketing, Inc.
Contributed to generating $400K in profits and slashing advertising expenses by $175K for Holsted.
Increased Holsted s revenue from $200K to $5M in 12 months through strategic, targeted implementation of direct mail order marketing programs.
Consistently exceeded sales quotas while with MCI by up to 25%, earned President s Club award and formally recognized for delivering outstanding service and support.
Directed 35+ personnel in driving effective marketing, sales and national circulation efforts for Upscale Magazine; drastically increased magazine subscription sales by 60% over 15 months.
Expanded marketing/sales programs for Upscale Magazine in one year from 10 markets to 57, successfully remaining under budget.
Enhanced in-store promotions for Upscale Magazine by securing highest visibility areas in retail stores at no charge.
Recognized in Who s Who in Black Atlanta 10th Anniversary edition for industry achievements.
Reed Elsevier/Reed Construction Data, Norcross, GA, 2005 to 2008
Marketing Manager (2006 to 2008)
Spearheaded marketing strategies and communications through print materials, trade shows, association partnerships, public relations, online methods, and various advertising approaches.
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Professional Experience continued
Led corporate participation in conventions and trade shows; traveled to industry events at no cost to marketing department.
Significantly strengthened sales performance by reaching potential advertisers before competition through innovative media guide.
Accelerated sales cycle and reduced expenses by up to 30% via email marketing strategies and through leveraging hi-tech print/fulfillment vendors.
Conducted landmark research survey which generated a 13% response and resulted in launch of web-focused strategies.
Sales Support Manager (2005 to 2006)
Assembled, managed and motivated sales support operations team, effectively steering cohesive and collaborative efforts among sales, editorial and production departments.
Championed successful marketing campaigns resulting in creation of full-time marketing position.
Won SuperStar award for leading department in exceeding sales goals and targets.
Orchestrated national sales meetings, trainings, and retreats contributing to increased solution sales.
Who s Who Publishing, Columbus, OH, 2003 to 2004
- Provided consultative marketing expertise through business development efforts, tactical planning, and sales strategy development.
- Grew sales by 15% through proactively securing advertising and corporate sponsorships.
CheckFree Corporation, Norcross, GA, 2000 to 2003
Merged strong organizational, prioritization, planning and multi-tasking capabilities to actively support i-Solutions Sales division.
Handpicked by senior management based on considerable project leadership talents to lead CRM software migration.
Trained, coached and guided sales personnel to display productivity and performance excellence.
Global Market Concepts, Norcross, GA, 1996 to 1999
Demonstrated polished strategic and tactical consulting expertise in penetrating new business and driving revenue growth through aggressive sales and marketing efforts.
Effectively produced 45% of gross revenue in consumer expo and corporate events.
Account Executive, MCI Telecommunications Inc., Atlanta, GA
Director Of Marketing / Circulation Manager, Bronner Brothers/Upscale Magazine, Atlanta, GA
Assistant Manager & Direct Response Manager, Holsted Marketing Inc., New York, NY
University Of South Carolina, Columbia, SC
- BS Degree, Interdisciplinary Studies
- AA Degree, Fashion Merchandising & Retail Management
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