Highly skilled, dynamic and ambitious Public Relations Executive, eager to integrate broad based professional experiences into a marketing leadership role with a progressive organization.    Proven track record of developing and executing compelling public relations xxxxxxmpaigns to drive brand awareness and create excitement and interest.    Superior ability to engage and gain the cooperation of national media outlets and key decision makers.  Core competencies include:

 

   Influence Decision Makers

   Develop Marketing and PR Strategies

   Enhance Corporate Messaging

   Analysis and Process Improvement

   Brand Development/Equity

   Budget and P&L Responsibility

   Decision Making/Problem Solving

   Define PR/Advertising Strategies

   Deliver Measurable Results

   Forexxxxxxsting and Market Analysis

   Persuasive & Effective Speaker

   Special Event and Promotions Planning

   Drive Consumer/Brand Awareness

   Strong Media Contacts

   Creative Development

   Organization and Scheduling

 

Qualifixxxxxxtions

 

   Expertise in evaluating and optimizing marketing, advertising and PR plans that demonstrate insight, innovation and creativity; select high performing communixxxxxxtions tools for maximized impact and minimal cost.

   Shape the external reputation for entertainment industry organizations in the US and international markets through strategic brand communixxxxxxtions, media relations and PR xxxxxxmpaigns

   Creates synergy with corporate internal communixxxxxxtions in strengthen position, as well as work  collaboratively with marketing teams to align PR strategy with business/marketing communixxxxxxtions objectives and to support overall marketing plans.

   Analyze the quantitative and qualitative outputs of PR programs and proposes improvement actions.

   Superior business analysis and process improvement acumen, drive streamlined and standardized actions that allow for greater impact and ease of work flow.

   Thrive in a fast-paced, highly creative environment; produce results with signifixxxxxxnt and measurable impact.

   Accountable in a high-profile executive role, overcome complex business challenges, make high-stakes decisions in a high-pressure environment using experience-backed judgment and integrity.

   Exceptional communixxxxxxtions competence with broad experience in creating effective messaging.

   Build and maintain mutually beneficial relationships and foster strategic alliances with key business partners.

 

Xxxxxxmpaign Highlights Include:

ð  Network Series: Desperate Housewives, Criminal Minds, Night Stalker, 8 Simple Rules, Once and Again, Amerixxxxxxn High, NewsRadio, LA Doctors, and 7th Heaven.

ð  Reality Programming: Keeping Up With the Kardashians, The Soup, Celebrity Mole series, The Man Show, Joe Schmo Show, Fame, Popstars, Extreme Makeover, and Extreme Makeover, Home Edition.

ð  Network Launches:  Fox Family Channel, Toon Disney, and SoapNet.

ð  Corporate:  Fox Television Studios, Fireworks Television, A&E Networks, Robert Greenwald Productions, Sundance Channel, and Ernst & Young.

ð  Events: Ultimate Sports Celebration, NCTA, NATPE, Western Show, concerts, premieres and press days.

 

 

 

 

Professional Experience

 

E! Networks                                                                                                                                                         2006 to Present

Executive Director                                                                                                   

   Drive publicity and public relations activities for E!, Style and G4; develop strategic xxxxxxmpaign strategies to xxxxxxpture interest and awareness for programming.

   Spearhead publicity xxxxxxmpaigns for roll-outs; facilitate the coordination of all media coverage, special event planning, identifixxxxxxtion of client groups and audiences.

   Develop and maintain the company's corporate image and identity, and ensure that all public communixxxxxxtions are in line with corporate messaging goals.

   Interact extensively with all management including internal production and talent relations to create and execute cohesive messaging.

   Effectively respond to requests for information about activities, evaluate advertising and promotions programs for compatibility with PR efforts.

 

Touchstone Television/ Buena Vista International Television                                              2005 to 2006

Freelance PR/Xxxxxxmpaign Development

   Masterminded strategic PR xxxxxxmpaigns to support the Fall 2005 launch of new and returning television series; developed and distributed compelling press releases and press announcements regarding xxxxxxsting decision for new pilots.

   Led publicity xxxxxxmpaigns to xxxxxxpture interest for the Desperate Housewives series launch for international viewers, and coordinated and executed the 5th Annual Buena Vista International Upfronts event.

 

Stone Stanley Entertainment                                                                                                                          2001 to 2004

Director of Publicity                                                                       

   Developed and executed cutting edge marketing and PR xxxxxxmpaigns to support awareness for reality and scripted television series .

   Facilitated on-loxxxxxxtion interviews and photography shoots, and maintained complete accountability for the timely delivery of promotions programs.

 

mPRm Public Relations                                                                                                                                    1997 to 2001

Senior Account Executive                                                                                  

   Provided leadership and oversight for strategic development of publicity and marketing xxxxxxmpaigns for a broad range of clients.

   Secured coverage of studio launches, developed weekly status tools to measure benchmarks, and reported status updates to clients.

 

Ultimate Soccer League                                                                                                                                          year to year

   Tasked with effectively launching semi-pro women s soccer league; developed messaging and communixxxxxxtions, facilitated special events, secured sponsorships and media coverage to support brand/community awareness goals.

 

Eduxxxxxxtion

 

University of Xxxxxx, Xxxxxx, XXXXXX - Bachelor of Arts, Psychology                                                          1997