Results-focused Marketing Strategist eager to contribute talents toward supporting the employer in optimizing competitive leveraging, market penetration and bottom-line revenue performance.

 

 

• Excel in producing high-impact public relations materials inclusive of media kids, press releases, fact sheets, company profiles, speeches, biographies, and public service announcements.

         Proficiency in developing promotional tools such as press kits and EPKs (electronic press kits).

         Adept at organizing and executing special events such as golf tournaments and charity events.

         Well-versed in international promotion and publicity for both broadcaster and distributor.  

         Outstanding blend of skills in public speaking/delivering presentations, quality control and assurance, vendor relations, budgeting, writing, fact-checking, and strategic message development and execution.

         Reliably craft riveting and quality-driven marketing and media materials which command attention.

         Extremely detail-focused and flexible with a keen ability to precisely define and understand client requirements and align communication strategy with specific audiences.

         Proven capabilities in driving collaborative efforts between multi-disciplinary personnel.

 

 

Warner Bros. International Television Distribution, Toronto, ON, 2001 to Present

Manager of Promotions

         Successfully advanced from initial role as Junior Publicist & Promotion Assistant based on proven leadership talents, communication strengths, and marketing savvy.

         Proactively foster, nurture and maintain strong relationships with Los Angeles-based post-production supervisors and line producers of Warner Bros. Television Programs to ensure timely delivery of weekly promo footage to Canadian broadcasters.

         Partner with Executive Director in developing and orchestrating promotional campaigns including legal elements, key contributions, logistics and wrap-up for broadcast, online and print.

         Mentor, coach, direct and supervise Promotions Coordinator and department interns.

         Coordinate interviews with key talent for national and local press coverage across print, broadcast and electronic media and coordinate travel arrangements as required for Canadian talent tours.

         Generate programming schedule for WarnerTV online channel and communicate with clients to ensure accuracy of broadcast schedules.

         Spearhead special events including press junkets, golf tournaments, television upfronts and client screenings. 

         Cost-effectively administer annual promotions budget including purchases of promo merchandise.

         Proficiently ensure adherence to corporate standards and procedures for promotional materials and press kits sent to clients and play an active role in producing EPKs. 

         Demonstrate excellent interpersonal skills in responding to sponsorship requests and managing viewer relations.

 

Continued ...

 

 

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CTV, The Comedy Network, Toronto, ON, 2001

Communications Assistant

         Performed broad-scope marketing and promotional activities with an emphasis in drafting informative and compelling press materials for radio, print and broadcast outlets, managing distribution of materials, and orchestrating publicity events for program launches.

         Contributed to planning, coordinating and executing event to promote annual CTV Upfront launch.

         Diplomatically and promptly responded to viewer inquiries and charity requests.

         Accurately compiled media coverage reports and managed special promotional clip requests.

 

Outback Steakhouse, Toronto, ON, 1997 to 2002

International Corporate Trainer C Canada

• Recognized and awarded as Employee of the Year in 1998 and 2001 based on proven leadership talents, staff development expertise, and results of efforts.
• Trained, coached and developed managers, future trainers and staff at restaurant openings throughout Canada with a focus on product knowledge, guest relations and service, corporate policies, and financial aspects.
• Conducted orientation sessions with new employees and facilitated company-wide seminars to introduce new products and educate staff in fundamental hospitality and service issues.
• Authored employee manuals, training materials and company newsletters to optimize delivery of key information and elevate team cohesiveness.
• Directed, motivated and managed service staff of up to 25 employees concurrently.
• Served as company representative at charity and special events.

 

Additional Experience:

 

Production Assistant, MTV Live Prom Crashers , 2006

Television Production Assistant, Marketing Magazine Awards, 2005

Audience Coordinator, After Hours with Kenny Robinson, 2001

 

 

Humber College School of Media Studies, 2000

Post-Graduate Certificate, Public Relations, with Honours

 

University of Western Ontario, 1997

Bachelor of Arts, Sociology

 

 

Microsoft Office (Access, Excel, FrontPage, Outlook, Publisher, PowerPoint, Word); Photoshop; SAP Financial

 

 

Entertainment Publicists Professional Society, 2005 to Present

 

Canadian Women in Communications, 2002 to Present