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yyyyyy x. yyyyyy
4
fordham road ö xxxxxx, xxxxxx
xxxxxx ö abc@xyz.com ö xxx-xxx-xxxx
dynamic and ambitious college graduate eager to integrate education and internship experience into an entry-level advertising and marketing position with a progressive organization that values leadership, creativity and tenacity. core competencies include:
online marketing strategies
search engine optimization
creative writing
ad development
research/data collection
marketing strategy development
event planning/execution
build and maintain relationships
define measurable results
drive key business initiatives
exceed goals & objectives
manage multiple tasks effectively
presentation/delivery/public speaking
strong attention to detail
technologically savvy
education
pennsylvania state university, university park, pa - b.a, advertising, minor in international studies and business (2010)
deans list from (2007 to present), gpa 3.71
advertising/marketing experience
morpheus media, new york, ny - search engine marketing intern (summer 2009)
w utilized google adwords software to implement effective online advertising campaigns; analyzed daily spend reports, and created ad text for thomas pink and louis vuitton ads.
w integral team member in the launch of major us ad campaign for thomas pink designed to significantly increase us sales results.
american advertising federation class, state college, pa - leader, integrated marketing team (spring 2010)
w created a broad based marketing campaign for state farm insurance; led a team of students in creative development of marketing communications, and oversaw sem and seo for the campaign.
conde nast publication, new york, new york - assistant to the senior accessories editor at vogue magazine (summer 2008)
w gained significant insight into the process of constructing a photo shoot; provided assistance to the photographer and director throughout the session.
w participated in preparing for, and attending a cdfa fashion awards event hosted by anna wintour; established fashion industry networking connections, and maintained positive relations with pr representatives from key firms.
pennsylvania state intercollegiate athletics, state college, pa - marketing/promotions associate (fall2007/2008)
w created and executed a cutting-edge marketing campaign, code blue , which significantly increased sales for intercollegiate athletics, and spearheaded successful initiative to raise attendance at psu sporting events.
w implemented a marketing plan to increase student attendance at penn state sporting events
alpha sigma alpha national sorority, university park, pa
vice president, membership education (spring/fall 2008)
w served as vice president of membership education, spring 2008 c fall 2008
w acted as liaison between the national sorority headquarters and the local chapter, organized membership drives, and oversaw successful implementation of a new membership program for incoming members.
public relations coordinator (spring 2007 to fall 2007)
w led the creative re-design and update to the alpha sigma alpha website, and represented the organization in a positive manner throughout community and alumni targeted events.
penn state ifc/pan-hellenic dance marathon, university park, pa
active four-year member (fall 2006 to spring 2010)
morale committee member (fall 2006 to spring 2008) - volunteer
w enthusiastically participated in events to raise funds and awareness for pediatric cancer and special olympics; encouraged and supported dancer during a 46-hour dance marathon, contributed to raising over $250k for charity.
technology skills
microsoft excel, microsoft powerpoint, adobe photoshop, google adwords, dart search and adwords editor
yyyyyy x. yyyyyy
4
fordham road ö xxxxxx, xxxxxx
xxxxxx ö abc@xyz.com ö xxx-xxx-xxxx
name
title
company
address 1
address 2
city/state/zip
date here
dear <name here>,
as a soon to graduate college student, i am eager to combine my professional and educational experiences into an entry-level advertising/marketing role with your organization. i believe after reading the description for <position here> on <where you found the posting here>, that i am the ideal candidate for the position.
unlike typical new graduates, i have a solid amount of professional experience to contribute to <company here>. i have been called ambitious and self motivated by my superiors, and i have exxxxxxoyed much success in all of the positions i have held. i am able learn quickly, adapt to a rapidly changing environment, and deliver results quickly. in addition, my client relations, and marketing/advertising development ability is top notch.
i recently spent the summer working as a search engine marketing intern in new york city, and found that i have a genuine talent for research, online marketing strategies and creative development that i would like to utilize in my professional career.
i would welcome the opportunity to learn more about the position and am anxious to speak with you further. i believe it would be mutually beneficial for us to meet, and i will contact you within a week to arrange for an interview. should you require any additional information, i can be contacted at the phone numbers listed above.
best regards,
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