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yyyyyy x. yyyyyy



business development executive

communication dynamics ~ sales & marketing methodologies ~ market penetration


results-driven business professional with dynamic customer relation, business development, team building, project management, and administrative skills eager to contribute to the success of a progressive organization.


qualifications profile


ø  strong analytical background with the ability to work independently on multiple projects with specialized experience in information management, effective customer service methodologies, contract negotiations, sales and marketing processes, conflict management and effective communication techniques, research and data analysis, and strategic planning.

ø  comprehensive understanding of the sales and marketing arena due to advanced practical and academic training. 

ø  excel in defining and implementing policies, procedures and operational systems that boost productivity, efficiency and quality of the organization.

ø  competent leader and mentor who is able to create a team environment, including building collaborative relationships, training peers to perform at maximum efficiency, and the capacity to form cross-functional coalitions in order to ensure knowledge is shared across departmental lines.

ø  consistently focus on ensuring development of high-standard sales and marketing protocols. 

ø  proven ability to adapt strong process knowledge and technical skills to diverse organization needs.

ø  technology savvy and proficient in multiple platforms including ms office suite, outlook, lotus notes, dcss and as400.  



functional competencies


ø  demonstrate dynamic leadership qualities and strong communication skills in successfully steering planning meetings and delivering comprehensive strategies.

ø  capable of in-depth research and data analysis with the purpose of improving customer edification and comprehension of different products and services.

ø  enhance operational efficiencies by effectively delivering new-hire training in broad range of sales, ordering and customer relationship management software/systems.

ø  embrace organization initiatives and mission statement.

ø  develop and implement numerous protocols and policies with the purpose of identifying and resolving relevant client issues in a proactive manner.   

ø  increase customer loyalty and retention by establishing meaningful outreach programs.

ø  work to standardize cross-departmental protocols between various departments in order to break down silo mentality and increase knowledge sharing.

ø  skilled at managing multiple projects and leading teams in cross-functional, concerted efforts.

ø  stay abreast of most up-to-date research and data in order to offer most viable services to client base. 

ø  provide team and staff support and mentoring whenever necessary.

ø  resolve issues quickly through careful data analysis including technical and functional information.

ø  actively collaborate with multidisciplinary teams and departmental resources to optimize training efficacy.


professional career track


manager c marketing production, world vision - canada                                                 1998-present


  primary responsibilities included comprehensive oversight related to concepts, negotiations, contracts, purchasing and management of litho printing, data processing, laser printing, lettershop and mail handling.  specific projects included;

  direct mail campaigns c on average, twenty one appeals are mailed out every year. each appeal consists of various versions, english and french, and can range between 150,000 to 300,000 records of each appeal.

  world vision s childview magazines - four issues are produced every year.

  gift catalogue project c runs over a period of 4 months and includes 19 versions of the mini gc and 26 versions of the full size gc (english, french and ethnics).

  30 hr famine campaign c for this one we produce the whole kit of various components, i.e. envelopes, stickers, info guide, clings, tattoos.

  cumulative receipts project c this project we run once a year to mail out income tax receipts for all world vision s donors. total approximate quantity is 600,000 and includes five versions of each, english and french.

  promotional products c purchase and silk screening various products for world vision s events.

  dvds and cds c replication and duplication

  banners, brochures, inserts, posters and other c produce to fulfill our marketing campaign needs.


direct mail & acquisition - coordinator, world vision - canada                                            1991-1998


primary responsibilities included direct contribution to company success and profitability by assisting in growth and establishing new business by executing the following functions;

  coordinated resource gathering for content.

  created appeal work-plan for ad agency that identified segments and asks strategies.

  regularly evaluated each campaign.

  input into annual single gift strategies and planning.

  determined the annual budget for campaigns and managed the inputting process.

  developed new direct mail fundraising ideas, programs and mailing packages.

  purchased spots with the media for world vision s space adds.




academic training & additional information


n b.s. c computer science / minor c business administration, beirut university college

n fluent languages -  english & arabic

n additional coursework:  

-       purchasing to general ledger c j.d. edwards

-       project management c skill path seminars

-       seven habits of highly effective people c covey leadership center

-       taking the lead c wvc leadership learning paths

-       various seminars and exhibitions c canadian marketing association

-       various seminars and exhibitions c direct mail association



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