Highly creative Digital Product Management Executive eager to contribute solid industry background

and extensive talents toward supporting a dynamic company in achieving revenue goals.

 

 

         Excel in digital/online product strategy planning, development, execution and management.

         Possess 12+ years of experience in digital media development, marketing strategy analysis and development, project management, and fostering partner relationships to propel revenue growth.

         Exceptional communication, interpersonal, presentation and leadership expertise; able to motivate and empower staff to achieve performance excellence.

         Exemplary skills in managing personnel, programs and projects, confidently balancing competing priorities and demands.  

         Clear and concise communicator with ability to accurately define specific company/client needs and objectives and translate business initiatives into strategic actions which garner results.

         Effectively tailor marketing approaches and solutions to varying consumer segments.

         Anticipate, plan, and respond accordingly to changing business priorities, industry trends, and market demands.

 

 

Gannett Co., Inc, 2010 to Present

Director, Digital Strategic Development

         Spearhead digital project management, strategy development, marketing, product development and program optimization efforts with a focus on driving strategies to achieve digital local goals across 82 daily newspaper websites. 

         Direct team in formulating digital strategy encompassing partner development and marketing solutions.

         Project-manage Yahoo program in close cooperation with Gannett executives and vendor partners to ensure attainment of defined project schedules, deliverables and requirements.

 

Gannett Digital, 2005 to 2010  

Director, Local Strategy

         Steered full-scope digital operations spanning marketing, product development, and advertising strategy management (i.e. email, search, video, social and branded media campaigns).

         As B2B Product Lead, determined and implemented business strategy for new or revised product solutions to reach new audiences and explore new revenue streams.

         Resourcefully leveraged qualitative and quantitative methods to identify strengths and weaknesses by sales channel, marketing campaign and product solution.    

         Critically assessed new programs/advertising products to gauge product feasibility and formulated in-depth market development plan.

         Created methodology and defined key metrics for assessing ROI, revenue, and strategic and audience value of new and potential projects.

 

Continued

 

 

Professional Experience                                                                                  Yyyyyy x. yyyyyy C Page 2 of 2

 

Gannett Digital, 2002 to 2005

Corporate Manager, Online Product Development

         Drove strategic product solutions for all Gannett newspaper affiliates, exhibiting proficiency in product analysis, development and management, vendor relations, and program performance analysis.

         Supervised all digital advertising-based local programs from conception through deployment.

         Contributed strong talents in competitive intelligence toward coordinating brand marketing efforts, and exploring emerging/existing category trends to manage solutions and new revenue product initiatives. 

         Oversaw local product strategy, brand marketing, sales and budgeting.

         Seamlessly led transition for new product initiatives implemented within Gannett s newspaper division.

 

USATODAY.com, 2001 to 2002

Director, Online National Advertising Sales

         Championed development and launch of sales efforts for USATODAY.com Careers Network with accountability for revenue and expense budgets, strategic planning for new products/initiatives, and cultivating and managing partnerships to constantly expand network.

         Assembled high-performing team by assigning goals, fostering a cooperative environment, evaluating performance, and providing feedback and motivation to elevate performance and productivity.

         Supervised and directed production of visually-appealing and compelling marketing collateral and resources for clients.

 

Gannett Publishing Co., Inc., 2000 to 2001

Corporate Manager, Online Recruitment Advertising

         Navigated overall business development activities for online recruitment with a focus on product development, market intelligence, advertising, training, strategic planning and budget analysis.

         Successfully facilitated transition from Career Path to GCI Jobs from a business perspective.

         Authored original USA TODAY Careers Network business plan.

         Partnered with key markets to identify advertising prospects for online recruitment products and provided informative product, sales training and lead advertiser presentations.

         Meticulously tracked sales performance data in each market, identified areas for improvement, and orchestrated specific plans to address weaker areas.

         Played an active role in analyzing operating unit budgets and provided recommendations on revenue goals and pricing for each individual newspaper.                      

 

Fort Collins Coloradoan/Fort Myers News-Press, 1998 to 1999

Online Advertising Executive

         Significantly bolstered online advertising sales to result in record-setting annual earnings for Fort Myers News-Press and Fort Collins Coloradoan.

         Proactively established relationships with advertising managers and sales reps to sell online advertising to newspaper client.

         Enabled client (cars.com) to flourish in target market through use of innovative marketing approaches and market planning expertise.

 

 

Master of Science, Project Management, The George Washington University, 2008

 

Bachelor of Arts and Sciences, The Florida State University, 1994

 

 

 

 

 

 

 

 

Date

 

 

Hiring Agent Name

Title

Company Name

Address

City/State/Zip Code

 

Dear__________________:

 

I am currently seeking a challenging career opportunity in an Digital Product Management capacity and am submitting my resume for your review.  In advance, thank you for your time and consideration.

 

I bring to you exceptional academic credentials including a Master s Degree, exemplary expertise in driving digital product development initiatives, and an excellent blend of talents in market research and analysis, competitive intelligence, partnership-building, and establishing successful online strategies to maximize return on investment. To complement these qualifications, I offer first-rate analytical, prioritization, and strategic planning skills which are paramount in digital product development and management   

 

As a proactive contributor to your organization, you will find me to be a highly motivated professional and stellar leader and influencer committed to supporting you in achieving your objectives through superior self-initiative and unparalleled prioritization skills. I am confident that I could be a valuable asset to <insert name of organization>, and will call you later in the week to see if we can schedule a time to meet. 

 

Sincerely,

 

 

 

Yyyyyy x. yyyyyy