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 Yyyyyy x. yyyyyy                       



Business Development Executive

Communication Methodologies ~ Sales & Marketing Processes ~ Market Penetration


Strategic Management Executive with expertise in driving business, increasing bottom-line revenues, customer relations, and efficiency best practices eager to contribute to the success of a progressive company.  


Qualifications Profile


Ø  Strong analytical background with the ability to work independently on multiple projects with specialized experience in information management, financial analysis and budgetary planning, tactical product branding and exposure initiatives, sales and marketing methodologies, operational efficiency practices, conflict management and effective communication techniques, research and data analysis, strategic planning, organization development and change management.

Ø  Comprehensive understanding of the sales, marketing, and advertising arena due to advanced practical and academic training. 

Ø  Knowledgeable in all facets of brand building to include policy development and implementation, merchandising, advertising and training.

Ø  Excel in defining and implementing policies, procedures and operational systems that boost productivity, efficiency and quality of the organization.

Ø  Competent leader and mentor who is able to create a team environment, including building collaborative relationships, training peers to perform at maximum efficiency, and the capacity to form cross-functional coalitions in order to ensure knowledge is shared across departmental lines.

Ø  Proven ability to adapt strong process knowledge and technical skills to diverse organization needs. 




Functional Competencies


Ø  Demonstrate dynamic leadership qualities and strong communication skills in successfully steering planning meetings and delivering comprehensive strategies.

Ø  Capable of in-depth research and data analysis with the purpose of improving brand awareness and product exposure to various market segments.

Ø  Embrace organization initiatives and mission statement.

Ø  Develop and implement numerous protocols and policies with the purpose of identifying and resolving relevant client issues in a proactive manner. 

Ø  Work to standardize cross-departmental protocols between various departments in order to break down silo mentality and increase knowledge sharing.

Ø  Skilled at managing multiple projects and leading teams in cross-functional, concerted efforts.

Ø  Stay abreast of most up-to-date research and data in order to offer most viable services to client base. 

Ø  Provide staff support and mentoring whenever necessary.

Ø  Resolve issues quickly through careful data analysis including technical and functional information.

Ø  Actively collaborate with multidisciplinary teams and departmental resources to optimize training efficacy.

Ø  Identify prospective customers through utilization of network capacity as well as follow leads from existing clients, participate in various organizations and attend trade shows and conferences to increase brand exposure.

Ø  Contact regular and prospective customers to demonstrate products, explain product features and benefits as well as solicit orders for procurement.

Ø  Consult with clients after sales in order to resolve problems and to provide ongoing support.






Professional Career Track


Director of Business Development, Aderra, Inc.                                                                  2006-Present


  Primary responsibilities include development and implementation of internal policies and procedures including;

  Cultivated a network of relationships within the business and entertainment industries including artists and their mangers, music festivals, conferences, and other enterprising entities.

  Created the business model to launch Aderra outside of the United States beginning with Brazil.

  Designed web-based profit matrices for use by our sales team in various sales avenues to improve end-user understanding of profit model and enhance prospect negations.

  Initiated a streamlined sales process for sales force to better organize and monitor prospecting efforts.

  Established initial relations and negotiated with supply-chain vendors outside of the United States and sponsors to expand into new markets and improve profitability for the company.


Regional Sales Director, Hartford-Retirement Plans Group (401K)                                         2007-2008


  Primary responsibilities include comprehensive management and oversight of all aspects operations to include P&L responsibility, sales methodologies and hiring, training, supervision of a team of 30+ sales members.  Specific functions included;

  Provided point of sale activities with financial advisors to establish small to medium sized companies retirement plans.

  Successfully maintained a $50 million dollar territory while experiencing several territorial reorganizations.

  Effectively managed budget relating to travel, advisor and seminar support, and client related functions.

  Profitably implemented a firm wide cross-selling initiative relating to P&C and 401k business.


Regional Marketing Director, John Hancock-Retirement Plan Services (401K)                     2006-2007


  Primary responsibilities included strategic and daily sales protocols designed to increase long term viability of the organization.  Specific functions included;

  Responsible for the marketing of John Hancock s retirement plan platform through all channels of distribution (bank, wire house and independent advisors).

  Presented sales pitch within various dynamic settings to advisors and end-clients

  Concentrated on the cultivation of new advisor relationships through cold-calling within the states of California, Oregon, Washington, and Alaska.

  Participated in numerous industry conferences and expositions, representing the firm and formally speaking at client seminars, information booths, and entertainment activities.



Earlier Experience


- External Wholesaler, AIG Sun America Mutual Funds                                                                                   


- Internal Wholesaler, Calamos Investments                                                                                     




Academic Training & Credentials


n Bachelor of Arts C Business Administration, St. Norbert College

n Licenses C Series 6, Series 66

n Licenses C Life & Health Insurance (CA, WA, OR)

n Certification C Mutual Fund Counselor (CMFC)

n Training C FUSION Course (Four Weeks)



Yyyyyy x. yyyyyy


Business Development Executive

Project & Account Management C Problem Solving & Strategic Development







Recent research into COMPANY NAME prompted me to immediately update my resume for your review.   Based on my knowledge of this company, I am very interested in interviewing for STATE POSITION YOU ARE SEEKING. I offer several years progressive advancement in key roles as an operations, business development and project management professional.  I am skilled at all phases of planning, supervising, and execution of medium to large scale marketing plans.  I am particularly skilled at productions and revenue increases, working directly with all departmental resources, scheduling and process tracking, account management, directing and leading staff, understanding project plans and specifications, and problem solving with minimal impact to the overall operation.

  I have worked as a technical expert and consultant in various forms within this sector so I am accustomed to integrating into various cultures and environments. I am experienced at managing others as well as developing and implementing best practices models to increase efficiency and thus completion of projects on time and on budget.  I offer several years of formal training and education as well as progressive advancement within companies due to excelling at responsibilities and making significant contributions the projects to which I am assigned. 

            I am an exceptionally hard worker and my peers consider me a strong team player.  My enthusiasm comes from working directly with products and streamlining and improving processes as evidenced by my accomplishments and contributions to my past employers.  I am also capable of assimilating into a new environment easily and feel that I could quickly become part of your team.  I enjoy the chance to work directly with various departmental resources in both learning and mentoring fashions. I am selectively seeking a company who is progressive thinking and in need of a professional who can make an immediate and positive impact on productivity and processes.  Further I am open to discussing relocation if this should be a requirement.

            After your review of my resume, I hope you will agree that this would be a mutually beneficial arrangement.  I plan to call you early next week. At that time, I can answer questions concerning my background and experience and we can discuss the desirability of an introductory meeting.  Please contact me sooner if you wish to talk before then.  I look forward to speaking with you.



Frank Mitchell



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