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yyyyyy x. yyyyyy

1465 heritage landing, #0000 xxxxxx xxxx , xxxx , xxxxx 00000


career objective                              

results-driven marketing and promotions professional eager to contribute superior business development, strategic marketing, and client relation skills toward supporting the employer in optimizing revenue performance


ø  offer six years of progressive marketing experience with expertise in public relations, account management, event planning, and client acquisition and retention

ø  solid experience in targeting and managing wide variety of clientele/accounts; develop strong, competitive bids that generate high-volume contracts

ø  dynamic communication, presentation, negotiation, and relationship management skills

ø  sharp business acumen and experienced in managing broad scope of operations, including market research, media campaign development and management, internal team-building, and vendor relations

ø  excel in developing promotional plans and presenting new launches

ø  proactively identify and capitalize on opportunities to penetrate and develop markets

professional experience                

gatewaycdi, inc., st. louis, mo                                                                                                                                                4/06 c present

account manager

    successfully manage large-scale online promotional marketing accounts generating high volume growth and revenue for industry-leading companies including franklin templeton investments, anheuser-busch, seagate technology and mozilla

    develop and implement start-to-finish campaigns; write effective advertising copy, create retail catalogs, build client internet presence, oversee program launches, plan client events, monitor key performance indicators and overall efficacy of promotional campaigns

    perform business development functions to expand company s operations and businesses in new markets; successfully increased client base while retaining existing customers; planned and negotiated a $3 million program contract

    collaborate with senior management to create and manage a $14 million incentive program for more than 700 anheuser-busch wholesalers; analyze financial data and present plans to company executives

    selected by the ceo to serve on the emerging leaders council and chair the company green team and volunteering program


urban decay and hard candy cosmetics, st. louis, mo                                                                                                           6/05 c 4/06
east coast boutique account manager

    directly managed more than 50 retail client accounts with multiple store locations and achieved a gross profit increase of 20% and more than $1 million in sales

    proactively researched prospects and developed tailored marketing presentations; authored and contributed to sales materials distributed to 100+ retailers

    organized and conducted in-store brand events including training on effective sales techniques and marketing strategies

    performed public relations tasks to increase brand awareness, monitored trends, promoted cross-selling techniques


maritz, inc., st. louis, mo                                                                                                                                                                   1/04 c 6/05

maritz loyalty marketing, marketing and public relations project manager

    effectively wrote and distributed company press releases, executive summaries, and newsletters; additionally published internal promotional materials to increase company and benefits awareness

    executed all sales collateral initiatives from concept to completion, including branding collateral, brochures, case studies, white papers, and product sheets; organized, implemented, and worked all business units trade shows

    oversaw employee relations efforts, team-building initiatives, maritz intranet, and new hire orientation


anheuser-busch companies, inc., st. louis, mo                                                                                                                         3/03 c 12/03
brand and marketing public communications contractor

    directed prominent, ongoing brand awareness programs including bud world, clydesdales, and product image; pitched major media campaigns including the anheuser world select and bacardi raz rollout, bud light st. louis grand prix, bud light todos toman, nba, wnba, nfl and mlb freshness

    collaborated on pr efforts, wrote press releases, magazine articles, program copy, pitch letters and media advisories for promotions for budweiser 'one night stand' featuring enrique iglesias, st. mary's golf tournament, sports trivia night presented by budweiser, o'doul's play like the pros, michelob light open, budweiser "true music live," clydesdales and the professional bull riders sponsored by bud light

    extensively researched projects, monitored and tracked media coverage and presence, developed strategies for increased brand awareness

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double r productions, washington, d.c.                                                                                                                                       5/02 c 8/02
production assistant

    served as a production assistant, on-air and voice-over talent for team video, recognized with crystal award of excellence in the communicator award category

    participated in public relations initiatives, designed promotional postcards and printed materials, wrote press releases, developed community relations

    performed research on production and programming assignments including the secret service, child abuse and autism


saint louis university, st. louis, mo                                                                                                                                               2002

bachelor of arts in communication, cum laude; minor in marketing, public relations emphasis

    vice president of public relations club, alpha delta pi social sorority, university ambassador, retreat leader, law school assistant, ladue school district public relations intern and greek recruitment counselor



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