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Yyyyyy x. yyyyyy



Career Objective                                                                                            

Highly proficient, quality-focused Marketing Manager eager to contribute expertise toward actively supporting a dynamic organization in optimizing performance as a key team member



Ø  Offer progressive experience in all aspects of online marketing, including email marketing, affiliate marketing, SEO, SEM, guerilla marketing, social marketing, viral marketing and biz dev

Ø  Comprehensive background product development, operations management, third-party syndication partnerships, content management and project management

Ø  Effectively define, develop and implement targeted action plans to maximize operational productivity, efficiency and profitability

Ø  Proactive leader who successfully recruits, trains/develops, mentors and leads top-performing teams committed to providing superior service

Ø  Exceptional ability to research and evaluate industry trends and use findings toward designing and executing innovative strategies to boost company leveraging in a saturated market

Ø  Dynamic communication, presentation, relationship building and problem-solving abilities

Ø  Excel at interacting with broad populations including senior management and staff as well as clients and external contractors


Key Achievements                                                                                            

Ø  Boosted Shopzilla Publisher Program revenues from $0 per month at launch in March 2007 to revenues topping $1 million per month at the close of Q4 2007

Ø  Proactively built and forged relationships with key publishers, with many bringing in over $200K per month in revenues, to maintain updated on current market trends and gauge publisher s needs to optimize productivity, efficiency and performance

Ø  Doubled overall site traffic and revenues by conceiving, creating and distributing consumer-based e-mail newsletters for 2.5 million active e-mail subscribers

Ø  Successfully launched and developed a niche blog, building a user base averaging 1,000 unique visitors per day during peak shopping seasons in just over one year


Professional Experience                                                                        - Los Angeles, CA                                                                           2004-Present

Associate Manager, Publisher Programs (2006-Present)

  Promoted to collaborate directly with a multidisciplinary team of Business Managers and Engineers to design and develop the Shopzilla Publisher Program from inception to release, while reporting directly to the Senior VP of Direct Marketing & Business Development

  Contribute dynamic leadership skills in hiring, training and managing the Publisher Program team, with strong focus on maximizing overall revenue and traffic growth for a program of over 4,000 Web site publishers

  Steer ad hoc metrics reporting, campaign performance reports and performance analysis to ensure positive ROI through use of SQL and Hyperion Essbase, demonstrating exceptional industry expertise and analytical abilities in achieving operational goals and timelines

  Proficiently negotiate and review affiliate advertising agreements, including rates, placements and parameters

  Directly oversee all aspects of creative development and execution to support the affiliate marketing effort including copywriting, designing, coding, and creating numerous ad units in a variety of styles

Direct Marketing Coordinator (2004-2006)

  Effectively planned, coordinated and merchandised e-mail newsletters and drafted all marketing copy including in-depth product descriptions, buying guides, consumer definitions, and editorial content

  Spearheaded key metrics reporting, conducted comprehensive performance analysis, and implemented targeted strategies to improve campaign performance

  Innovatively created both animated and static images in Photoshop/ImageReady, hand coded every newsletter in HTML and CSS and tested/troubleshot code for cross e-mail client platforms, exhibiting solid technical abilities

  Actively supported the management of the overall production processes for deploying e-mail newsletter campaigns


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Rex R. Roberts, Jr.                                                                                                       page 2 of 2



Fanscape, Inc. - Hollywood, CA                                                                                                 2003-2004

Online Marketing Account Manager

  Developed and managed Internet-based grass roots marketing campaigns for several gold and platinum selling artists

  Contributed exceptional creativity and organizational abilities in creating and executing online marketing promotions, including strategy, campaign scheduling, creative, online street team management, sponsorship opportunities, market research, and post-campaign analysis

  Liaised directly with record labels, artists, and management to successfully promote artists in highly targeted marketing campaigns

  Maintained full accountability for the creation of all artistic materials used to promote artists online such as animated banner, e-mail templates, and buddy icons


The Brookes Company - Los Angeles, CA                                                                                  2003

Media Relations Assistant

  Creatively designed a marketing advertisement for Chuck D s speaking appearances

  Applied communication and interpersonal relation skills in contacting and following up with diverse media groups regarding artists


Gold Circle Records - Santa Monica, CA                                                                        2001-2002

Marketing/Promotions Assistant

  Conducted thorough research and analysis in order to execute online marketing projects for new artists

  Supported the Creative Director implementing all art properties online using Photoshop and worked with Product Managers on numerous marketing plans and campaigns


Prior Experience

UCLA Central Ticket Office - Los Angeles, CA                                                                1998-2003

Customer Service Representative


Education & Professional Training                                                            

  Bachelor of the Arts in Musicology - University of California, Los Angeles, 2002

  Management Effectiveness Training - Steve Heckler Associates (Los Angeles, CA), 2008

  Numerous Email Marketing, Affiliate Marketing, SEO, and SEM Lectures & Discussions - Affiliate Marketing Conferences, 2007-2008


Technical Skills                                                                                              

  Proficient in HTML, CSS, SQL, Photoshop, Hyperion Essbase, Salesforce, Microsoft Excel, Power Point, Outlook, Word (75 wpm), GoLive, Dreamweaver, ImageReady, Access, TAL code, 10-Key, BASIC, JavaScript and PHP

  Skilled on MAC and PC with database experience and knowledge of physical PC components









Yyyyyy x. yyyyyy














Hiring Agent Name


Company Name


City/State/Zip Code




I am currently seeking a challenging career opportunity and am submitting my resume for your review.  In advance, thank you for your time and consideration.


From leading high performance teams and facilitating online marketing to streamlining operations and executing proactive processes/procedures, I have continually excelled in maximizing performance as a dynamic leader.  I excel in identifying and resolving inefficiencies, introducing technology solutions instrumental to boosting performance and strategically utilizing resources to generate optimal results.  As illustrated by my career background, I have continually advanced in the marketing field, assuming increasing levels of responsibility for complex projects and numerous employees. 


As a member of your staff, you will find me to be a driven team player committed to supporting you in achieving your objectives through superior performance.  I am confident that I could be a valuable asset to your firm, and look forward to interviewing with you in the near future.







Rex R. Roberts, Jr.



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