career objective                              

results-driven marketing specialist eager to contribute extensive experience developing and implementing successful promotional strategies toward supporting a progressive company in increasing product sales and improving financial performance

profile                                                

ø  offer solid experience in marketing, advertising, promotions, and event planning, with expertise in developing and producing highly effective traditional, online, and non traditional revenue (ntr) advertising campaigns

ø  effectively identify and capitalize on opportunities to penetrate and develop highly competitive markets; cultivate long-term community, business, and vendor relationships

ø  proactively monitor campaign performance and  adjust strategy and execution accordingly to maximize return on investment

ø  provide excellent service for existing clients while expanding sales pipeline; manage key accounts, launch community involvement initiatives, develop niche markets, and administer major contracts resulting in high-revenue transactions

ø  facilitate client-focused, service-oriented environment vital to maximizing customer satisfaction and retention; demonstrated ability to anticipate and respond to client-specific needs and resolve customer issues

ø  capable of handling multiple concurrent projects; consistently achieve critical deadlines while maintaining high quality standards

ø  dynamic communication, presentation, negotiation, and relationship management skills

 

~ key achievements ~

• generated more than $250k in new business for zimmerman advertising, the largest automotive retail advertising agency in the us; worked closely with clients to develop and execute internet-based advertising campaigns with budgets exceeding $100k per month
• successfully coordinated promotions that generated $125k in revenues and grew attendance figures for miami heat, florida marlins, and florida panthers events as director of promotions for waxy 790, south florida s #1 sports talk station
• strategically developed, implemented, and managed highly effective marketing campaigns for the westin diplomat s renowned restaurant and lounges c nikki marina and satine nightclub; secured high-profile sponsorships and planned major events
• directed the licensing of paramount pictures 5,000 film and television properties for broadcast and publication and played an integral role in determining packaging

professional experience                

zimmerman advertising, fort lauderdale, fl                                                                                          2007 c 2008

senior sales associate

 

waxy 790 am c the ticket, miami, fl                                                                                                   2006 c 2007

director of promotions

 

penrod management group, inc., miami, fl                                                                                           2004 c 2005

marketing manager

 

paramount pictures/viacom consumer products, hollywood, ca                                                            1999 c 2004

supervisor, clip licensing

education                                           

university of florida, gainesville, fl                                                                                                      1998

bachelor of science in public relations