yyyyyy x. yyyyyy

xxx-xxx-xxxx • abc@xyz.com

 

 

profit-focused sales leader specializing in new business development, advertising / promotions, and strategic analysis, as well as community relations and client services, eager to offer 13+ years experience toward maximizing an employer s bottom-line.

 

profile of qualifications

 

         top performer who excels at identifying lucrative sales opportunities, defining targeted advertising strategies for capturing new business, improving market positioning, developing an existing customer base, and attaining solid leveraging in competitive territories.

         integral leader who conceptualizes, creates, and delivers highly effective sales / product / services presentations.

         ambitious self-starter who proactively analyzes market potential and rois to profitably build business revenue.

 

career highlights

 

         increased regional and local advertising revenue and account billing 100% for a top-rated las vegas radio station.

         successfully developed 5 new interactive advertising markets within 10 months with average sales cycles of 6-9 months to include increasing portfolio annual revenue by $290,000 while adding an additional 7 high-volume accounts.

         achieved status as the top-producing account executive for the nation s leading provider of call tracking services to include generating 18% increased revenue and 208% of goal, as well as attaining rookie of the year and brass monkey award honors in 2004.

         negotiated a $200,000 annual agreement and garnered $500,000 in revenue from a multi-station advertising campaign within 1 quarter.

         recognized with exceptional service award, mdc motivational speaker award, #1 in local sales, and most new business dollars.

         completed rigorous sales, leadership, and training / development seminars with industry leaders harry spitzer, lou tice, and teri belz.

 

professional synopsis

 

 

         applied dynamic cold calling and presentation skills toward promoting company services and rewards programs to executives within public- and private-sector organizations to include facilitating positive public relations by representing the company at community events.

         interfaced among government officials, community groups, and business associations to drive operational revenue, along with supporting area municipalities with marketing and communications strategies for roll-out of company s recycling programs.

         maximized community-wide success by organizing events to encourage local residents to recycle, activate accounts, and redeem rewards, as well as educating schools on green schools grant programs and assisting partner haulers with sales and outreach efforts.

 

 

         met and / or exceeded regional- and local-based web revenue and exposure goals by developing targeted strategies to nurture relations with existing agency clientele while actively prospecting for solid, new business opportunities to ensure continued market dominance.

 

 

         developed profitable relationships with senior-level tv, radio, and billboard company decision-makers and marketed the value of emerging interactive advertising technology to include managing business development partnerships across 81 markets.

         played a vital role in building and sustaining business by conducting innovative online / onsite presentations, along with creating customized real time campaigns to demonstrate ease-of-use and immediacy of execution within competitive advertising markets.

         calculated and communicated roi potential for 1^st year annual revenue from mobile of $250,000+ per station in most markets.

 

 

         drove revenue growth by aggressively selling marketing campaigns to improve overall market share, along with singlehandedly executing advertising and promotional efforts to boost bottom-line results among local direct business and agency clientele.

 

 

         achieved advantageous sales for the nation s leading provider of call tracking services to include managing a profit-focused team of account managers and effectively directing integrated marketing communications for tv, radio, print, billboards, and online endeavors.

         demonstrated sharp analytical abilities toward evaluating loyalty marketing programs and accurately forecasting expected roi.

 

         strategically steered new business development efforts to build relationships with internal partners (i.e. traffic, promotions, creative services) and external partners (i.e. agencies, media vendors, direct clientele) which resulted in $1 million+ in business within 1 year.