yyyyyy x. yyyyyy                                                     0000 xxxxxx xxxx , xxxx , xxxxx 00000

(xxx-xxx-xxxx

abc@xyz.com

objective

accomplished sports marketing and business professional eager to contribute dynamic communications, marketing, sales, business development, strategic planning, relationship building and customer relations skills in a challenging marketing/sales executive assignment.

career profile

ø  m.s., higher education administration.

ø  b.s., sport science.

ø  outstanding communications and interpersonal skills.

ø  over 11 years of successful sports marketing and business background.

ø  career built with leading sports promotion firms and with a major university.

ø  exceptional record of accomplishment.

ø  consistently meet/exceed challenging sales objectives.

ø  record of promotion to assignments of increasing authority and responsibility.

ø  accomplished leader, networker and manager.

ø  background in presentation delivery to diverse potential clientele.

ø  adept in capturing new markets and accounts.

ø  expertise in all facets of effective marketing plan development and implementation.

ø  leader and developer of highly professional staffs.

ø  extensive background in client relations and account management.

ø  proven accomplishments in building market share and recognition.

ø  well-organized multi-tasker with strong detail orientation.

ø  proficient in advanced business software applications.

professional experience

isp sports                                                                                                                                2005 c present

regional sales manager/assistant vice president (2008-present)

       promoted to generate revenue for 11 schools, including notre dame and conferences in pa, oh and wv.

       coordinate with state-wide clients for pitt isp sports network.

       facilitate work with university athletic department staffs to develop positive cross-property sales opportunities.

 

general manager/assistant vice president (2006-2008)                                                                                    

       advanced to serve as lead sales representative of pitt panther isp sports network.

       originated prospecting/sponsorships for pitt athletics and other isp properties in region.

       directed pitt panther isp sports property including staff supervision of four full-time employees.

       performed seller training of sellers, prospect clearance and radio/television clearance and formats.

       developed pricing proposals.

       administered inventory, compensation plans and fulfillment.

       spearheaded sponsorship implementation with pitt marketing staff.

       oversaw daily operations of pitt project ensuring property budget/administration to maximize sales growth.

       provided strong leadership for sales effort producing first-ever revenue sharing with pitt.

       top 3 in sales contests for general managers in achieving sales objectives.

       orchestrated radio network expansion in football/basketball to almost 100% growth.

 

general manager/assistant vice president (2005-2006)                                                                                       

       recruited to develop new baylor isp sports network property.

       initiated contract negotiation/strategy for newly acquired multi-media rights.

       served as lead seller of baylor isp sports network.

       conducted prospecting/securing of sponsorships for baylor project and other isp sports properties including smu, tcu, uh and utep.

       managed baylor isp sports property covering direction of sales staff of four.

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       directed prospect clearance, radio/television clearance and formats and proposal pricing.

       monitored and managed inventory, compensation plans and fulfillment.

       spearheaded sponsorship implementation with baylor marketing staff.

       key player in strategic planning of sales process of texas region.

       expanded radio network coverage including new 100,000 watt fm station in houston, renegotiation of dallas affiliate contract to clear more games (fb, mbb and wbb) and negotiated new, exclusive agreement with sirius satellite radio. 

       expanded sponsorship revenue over 70% in first eight months.

       aided all sellers in achieving individual goals.

 

associate general manager, auburn network inc./isp sports                                                                          

       began as account executive in 2000, promoted to senior account executive 2003, promoted to associate general manager by isp 2004 as auburn network inc. became an isp property in 2003.

       obtained sponsorship revenue by selling signage, radio broadcasts, television coaches shows, endorsements, game programs, internet and event sponsorships.

       critical contributor in development/daily operation of auburntigers.com.

       initiated advanced marketing concepts for auburn network, inc. aiding name and logo recognition.

       championed special product promotion tolls including videos and cd s.

       designated as liaison to the auburn athletic department.

       ensured fulfillment of sponsorships.

       coordinated and managed game day video production and sponsor-related inventory on in-stadium football and basketball video boards.

       delivered sales exceeding $1.1mm in 2004-05.

 

earlier background

prior to 2000, served as marketing assistant, auburn university athletic department.  in this assignment, coordinated game video production, managed event sponsorship and coordinated promotions. 

professional affiliations

       member of board of directors for national association of collegiate marketing administrators.

       currently serve on programming committee organizing the 2009 nacma convention in orlando and sponsorship committee trying to secure sponsorships of the organization and convention.

       served as chair of the sponsorship committee in 2008 and generated over $100,000 in sponsorship dollars for the organization in 2008, the first time to ever hit the 6-figure mark.

       worked with scholastic sports marketing l.l.c. to grow sponsorship dollars for high school athletics in the pittsburgh area.

       member pittsburgh advertising federation.

       participated in curriculum as a guest speaker for the baylor university sports, sponsorship and sales curriculum. curriculum is geared towards sponsorship sales at the professional level but an internship/work study program with the baylor-isp property was developed and runs during the academic year.

       regularly called upon to submit ideas for team marketing report newsletters.

       volunteered sponsorship sales representative for united states lacrosse intercollegiate associates national championship tournament, dallas, 2006.

       attended 8th annual national sports foundation, 2003.

       worked with nbc and major league baseball during the 2004 mlb all-star game in sponsor relations.

       involved in fund raising efforts for shady side academy, pittsburgh, pa, as a member of the alumni council. s.s.a. annual fund raises $1mm+/year.

 

education

auburn university, auburn, al     

master of higher education administration, emphasis in athletics, 3.9 gpa

ohio university, athens, oh        

bachelor of science, sport science, concentration in sports administration, 3.2 gpa