bilingual (english/spanish) marketing executive eager to contribute excellent business development, brand positioning, and promotional talents toward supporting a dynamic company in boosting sales and profits.
extremely incisive and visionary leader offering seasoned background in strategic planning, new product development, brand/product management, media planning and buying, and public relations. international experience and particular strengths in driving sales and marketing efforts in latin and caribbean markets. proficiency in market research and analysis, web 2.0, advertising, promotions, and competitive analysis. far-reaching talents in p&l (profit and loss) accountability, sales, and devising high-impact approaches to propel brand and market growth. versatile and resourceful; quickly adapt to new roles, responsibilities, industries and environments.
achieved 47% brand recognition in first six months of bold advertising campaign with 90% of those aware more likely to buy a product powered by novamin .
drove b2b marketing activities targeting consumer toothpaste marketers around the world to raise industry awareness to nearly 100% and convert 80% of cold leads into hot leads for sales department.
championed development and introduction of first oravive infomercial.
trained dental dealer reps in florida about renew and novamin to accelerate product adoption and realize an average 40% higher sales results in vs. other states.
grew oravive sales by 1,000% and launched brand in cvs.com.
saved mavesa s.a. 30%+ in custom duties expenses by obtaining maximum rebates.
novamin technology, inc., gainesville, florida, 2006 to present
senior marketing manager
spearhead branding efforts for powered by novamin targeting dental professionals.
standardized powered by novamin brand package display and usage guidelines for business partners products.
innovatively instituted opinion leader program enlisting 45+ industry speakers and writers to create a marketing buzz about novamin.
managed oravive.com ecommerce business as well as novamin.com and denshield.com by determining marketing direction, managing web design, overseeing search engine optimization, and directing oravive infomercial and direct email campaigns.
orchestrated effective transition to logistics center to expedite fulfillment time and elevate customer service.
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professional experience continued
do art studio, gainesville, fl, 2002 to 2005
owner / general manager
- conceptualized, launched and operated paint-it-yourself pottery studio and art gallery; successfully opened second location based on excellent success.
- produced and navigated direct marketing campaigns and strategies to result in store name being widely known across town.
- steadily increased business to generate sales of more than $250k annually per store.
- hired, trained, motivated, and led energetic, customer-focused and friendly staff members.
empresas polar, caracas, venezuela, 2001 to 2002
associate brand manager, strategic business unit-beer and malt
coordinated marketing operations for beer division of country s largest food and drink corporation distributing products to latin america, the caribbean, united states and europe.
- assisted category manager in driving marketing and promotional initiatives for polar light and solera brands.
- heightened brand awareness by negotiating and securing sponsorships for sports-related and music/entertainment events.
- strategically negotiated exclusivity with representatives of different points of sale.
mavesa, s.a. (acquired by empresas polar), caracas, venezuela, 1996 to 2001
associate brand manager, strategic business unit-spreads (1999 to 2001)
assisted product manager in planning, creating and executing marketing strategies, advertising campaigns, and promotional activities for rikesa brand.
exercised well-developed analytical abilities to formulate sales forecasts, monitor and anticipate trends, and summarize findings.
project coordinator, international business unit (1996 to 1999)
played an integral role in launching new products for key latin american countries.
- participated in modifying product labeling for export according to specific country s regulations and directed advertising and market research agencies in brazil, dominican republic, panama and guatemala.
- collaborated with legal department to establish trademarks in target countries.
simon rodriguez university, caracas, venezuela:
business administration, major in marketing
foreign trade degree
active member of acel (alachua county emerging leaders)
hiring agent name
i am currently seeking a challenging career opportunity in a <insert job title/position> and am submitting my resume for your review. in advance, thank you for your time and consideration.
i bring to you a solid background in developing and directing compelling marketing campaigns, significant experience in brand development and management, and an exemplary blend of talents in strategic planning, media buys, and orchestrating marketing strategies from concept creation to final execution. to complement these qualifications, i offer consummate organizational, creative, multi-tasking, and presentation skills which are paramount as a <insert job title/position>.
as a member of your management team, you will find me to be a hard-working team player committed to supporting you in achieving your objectives through superior performance, initiative and dedication. i am confident that i could be a valuable asset to your organization, and look forward to interviewing with you in the near future.
yyyyyy x. yyyyyy
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