career objective                              

results-driven sales and advertising/marketing specialist eager to contribute extraordinary business development, account management, and team leadership skills toward actively supporting the employer in optimizing sales and profits

profile                                                

ø  offer 17 years of sales and marketing experience, with expertise in business development and new sales, increasing brand recognition, and account management

ø  effectively identify and capitalize on opportunities to penetrate and develop markets in highly competitive arenas; demonstrated ability to succeed despite unstable market conditions

ø  facilitate client-focused, service-oriented environment vital to maximizing customer satisfaction, retention, and referrals

ø  cultivate long-term business relationships and expansive network of area contacts

ø  develop and implement marketing plans and media strategies, creative advertising collateral, direct mail campaigns, and cross-selling strategies within client-specific budgets

ø  apply creative, out-of-the-box ways of thinking towards delivering successful pitches, executing media strategies, and recruiting, training, and leading top-performing support teams

ø  dynamic communication, negotiation, and relationship management abilities; polished writing and presentation skills

ø  smart, aggressive, creative, innovative risk-taker and proactive team player equally effective in independent and collaborative environments

 

~ key achievements ~

         generated $175k in new business sales and increased overall client revenues by 38% during first year with graphic publications 

         increased census by 34% at good samaritan through implementation of targeted marketing techniques

         founded 4 times the fun and steered business to gross more than $250k in first three years; ultimately negotiated profitable sale of company

         acquired top-tier corporate, major sports teams, and residential customers at 4 times the fun; developed impressive client roster including wal-mart, tops supermarkets, marcs, the cleveland indians, and cleveland browns

         drove advertising agency revenue by 27% at wnsr and consistently exceeded quarterly goals; recipient of outstanding sales and performance award

professional experience                

account executive, graphic publications, brunswick, oh                                                                       3/07 c present 

         work closely with clients to develop customized b2b and b2c marketing and advertising materials for a bi-weekly, advertorial magazine; close key contracts that increase sales revenues

         develop and coordinate sharp strategic advertising, marketing, and promotional programs

         create effective display advertisements, including tag lines, headlines, and call-to-action phrases; direct graphic layout, design, and photography to meet strict deadline and budget specifications

 

marketing & admission director, good samaritan, avon, oh                                                                3/06 c 2/07

         effectively coordinated comprehensive marketing and admissions department activity for this prominent nursing home

         established marketing strategies to build solid prospective resident base; cultivated relationships with area referral sources

         acted as first point-of-contact for prospective clients provided guidance through the admissions process

 

program coordinator, city of avon lake, avon lake, oh                                                                      3/02 c 3/06

         planned and administered all city recreational programs serving senior citizens, adults, and children; developed programs to meet diverse educational, social, and wellness needs

         coordinated all public relations efforts and served as spokesperson, designed and executed marketing campaigns and collateral, wrote and disseminated newsletters and press releases

 

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ceo / president, 4 times the fun, strongsville, oh                                                                                7/96 c 3/02

         successfully launched and directed all aspects of operations of company providing entertainment, event, and special program services to a broad range of corporate and private clients

         developed expansive, dedicated account base through effective prospecting and excellent customer service; built long-term relationships

         identified and contracted entertainers, created and implemented advertising campaigns, and oversaw execution of programming

         managed all human resources tasks including recruiting, hiring and sub-contracting, training, and leading personnel

 

account executive, wnsr, new york, ny                                7/85 c 3/89

         built solid client relationships and acted as primary contact for multiple advertising agencies; grew lasting client base

         negotiated the sale and contractual terms for advertising units and special promotions

education                                           

bachelor of arts, state university of new york at albany, albany, ny                                                     1984

 

~ community activity ~

court appointed volunteer guardian, lorain county, oh                                                                         2006 c present

member, rotary international                                                                                                                  2007 c present

assistant secretary, rotary club, strongsville, oh                                                                                  2008 c present

member, cleveland clinic hospitals community advisory board                                                              2002 c 2007

member, kiwanis international                                                                                                                2006 c 2007

athlete, team fox for michael j. fox foundation for parkinson's research                                            insert dates

board of trustees ohio association of senior centers                                                                            2005 c 2006