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yyyyyy x. yyyyyy

(xxx-xxx-xxxx •



profit-focused fashion merchandising leader specializing in driving business growth, building solid teams, producing innovative events, developing a large-scale clientele, providing world-class customer service, and cultivating a strong brand image eager to offer experience toward maximizing an employer s bottom-line.



profile of qualifications


         integral leader who offers a proven record of progression to positions of greater responsibility and authority.

         out-of-the-box thinker who excels at creating dynamic plans to achieve objectives while nurturing valuable industry partnerships and overseeing wide-ranging business initiatives in coordination with multiple stakeholders.

         top performer who identifies lucrative revenue opportunities, defines targeted strategies for capturing new clientele and developing an existing customer base, and attains solid leveraging in competitive fashion markets.

         ambitious self-starter who recruits, trains, and manages teams within various retail fashion environments.



key areas of expertise


fashion merchandising               new business growth                   purchasing / inventories               event productions

multi-unit management               budget / expense control             short- / long-term plans              contract negotiations

team building / training           profit / loss responsibility         trends tracking / analysis          client / vendor relations



professional synopsis


store manager / lead retail buyer

abs by allen schwartz flagship location, santa monica, ca                                                                                2009 c present


         utilize broad scope of industry knowledge and dynamic fashion insight to create and execute a targeted business plan used companywide, including generating all marketing and pr efforts for retail locations encompassing social media marketing, in-store promotions, website design, media placements, and celebrity client and stylist pulls.

         analyze current trends and review key performance indicators to ensure retail dominance within competitive markets, along with anticipating and accurately creating monthly multi-location purchase orders without exceeding budget.

         drive business growth by recruiting, training, and managing a top-performing retail team, along with cost-effectively handling inventory control, workflow prioritization / scheduling, payroll operations, and cash deposits.

         achieve advantageous sales and increased traffic by building solid customer relationships and creating an appealing store environment via the implementation of profit-focused merchandise displays (i.e. windows, mannequins).

         negotiate pricing terms and conditions for contracts with licensee accounts for lingerie, jewelry, and outerwear.

         generate weekly sales reports for national sales teams / corporate office regarding trends and p&l results.

         liaise among creative teams to establish weekly customer needs, requests, and trends for upcoming lines.


store manager

lf stores flagship location, los angeles, ca                                                                                                                    2008 c 2009


         strategically steered store-wide operations to increase sales 30% and establish and maintain high team sales goals.

         formulated strategic marketing and merchandise endeavors in coordination with analysis of regular sales summaries designed to increase revenue and customer flow, along with planning and directing promotional events.

         exceeded retail objectives by recruiting, training, and managing enthusiastic teams, along with leading store meetings to empower associates to make decisions to reflect positively on corporate well-being and customer satisfaction.


event producer

ethos design, miami, fl / new york, ny / los angeles, ca                                                                                                 2004 c 2008


         maximized bottom-line results by coordinating, producing, managing, and executing small- to large-scale fashion events, including overseeing all marketing and public relations efforts; drafting and disseminating press releases, media alerts, and press kit materials; and actively liaising among local and national media and high-profile clientele.

         created and presented clients with innovative designs, concepts, budgets, and plans for events, including boosting profits by acquiring new clientele / vendors, maintaining valuable business relationships, and negotiating contracts.

         contributed strong analytical abilities toward ensuring on-time completion of billing, payments, reconciliations, deliveries, and appointments, along with developing and maintaining all budgets and production schedules.


text box: michelle salvati


resume • page two

(xxx-xxx-xxxx •




professional synopsis (continued)


assistant manager

d&g dolce & gabbana, bal harbour, fl                                                                                                                              2003 c 2004


         applied superior leadership talents toward supporting store management in executing internal policies and procedures, along with achieving recognition for sales excellence while continuously researching trends and styles.

         built and sustained profits by developing relationships with premiere clientele, including handling all correspondence by sending updates on new merchandise / trends, thank you cards, look books, and appointments.


assistant marketing director internship

fashion tv, miami beach, fl                                                                                                                                                                    2003


         interfaced among media to provide outlets with event updates and information regarding designers and channel activities, including conducting comprehensive market research and producing detailed reports on findings.

         supported the collaboration and production of events by creating invitation lists, distributing invitations, handling event rsvps, managing media and attendee access, and assisting with various administrative tasks as necessary.

         participated in popular events such as ftv designer collections at billboard live, ftv promotional party at crobar nightclub, and european designer collections at nikki beach club.





bachelor of arts in communication arts                                                                                                         st. thomas university


associate of arts in fashion merchandising                                                miami international university of art & design

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