YYYYYY X. YYYYYY

 

Dynamic, articulate and experienced Market Research Executive with a proven track record of leading critical project management and strategic planning initiatives to provide cutting edge solutions for key clients across a variety of industries.  Highly adept at analyzing and interpreting market research data used to formulate marketing and advertising programs as well and new product introductions.  

 

Professional Profile

 

   Highly familiar with Market Research Methodologies including Concept Testing, Product Testing, Package Testing, Name Testing, Advertising Testing, Multiple Idea Screening, Image and Corporate Identity, Advertising and Market Tracking, Satisfaction Testing and Sales Force Effectiveness Evaluation.

   Deep understanding of market research analytical tools including Driver Analysis, Segmentation Analysis, Price Sensitivity Analysis, Coxxxxxxoint Analysis and TURF Analysis (Totally Unduplicated Reach and Frequency).

   Proficient in Microsoft Office Applications, SPSS, CFMC Survent Programming, CFMC Mentor Programming, Confirmit Programming, Microtab Programming and StatCheck applications.

   Superior business analysis and process improvement acumen, drive streamlined and standardized actions that allow for greater impact and ease of work flow.

   Natural leadership style and ability to thrive in a fast-paced, highly creative environment; produce results with significant and measurable impact.

   Accountable in a high-profile executive role, overcome complex business challenges, make high-stakes decisions in a high-pressure environment using experience-backed judgment and integrity.

   Build and maintain mutually beneficial relationships and foster strategic alliances with key business partners.

 

 

1994 to 2010:  Chudnoff Associates Inc., Manalapan, XXXXXX

2001 to 2010:  Vice President

   Provided leadership and oversight for development and implementation of a new sensory research technique that allowed organization to capture niche market clients and gain distinction among competitors.

   Managed comprehensive research programs for clients in the food, retail, entertainment, financial and package goods segments; directed research plans and presented key findings to executive decision makers.

   Managed Senior Project Directors; developed key growth plans, implemented a mobile computer lab to allow for increased flexibility,  and adopted a longitudinal tracking program to gain insight into market pricing.

   Developed trusting alliances with key internal and external clients; received Vendor of the Year Award .

 

1999 to 2001:  Group Project Manager

   Led Market Research Team on implementing best practices for marketing research; coordinated questionnaire design, standardized interviewing, report preparation and presentation of findings strategies to create cohesion and efficiency among processes.

   Drove marketing of portable CLT testing laboratory for sensory testing and coxxxxxxoint research processes; devised program research studies for interviewing and back-end tabulation, and presented key market research findings.

 

Additional Related Positions

 

1996 to 1999:  Project Manager/Strategic Planning

1994 to 1996:  Assistant Project Manager

1992 to 1994:  Audit & Surveys, New York, NY                                                                     

 

 

 

Montclair State University, Clifton, XXXXXX

Bachelor of Business Administration, concentration in Market Research & Management

Professional Marketing Research Certification (PRC), Expert Level

Member, Marketing Research Association

YYYYYY X. YYYYYY

 

 

Name

Title

Company

Address 1

Address 2

City/State/Zip

Date Here

Dear <Name Here>,

 

I have exxxxxxoyed much success in my career as a Market Research Management Leader, and am ready for additional responsibilities and challenges.  Please accept this letter and the attached resume as application for the position of <position here>. I am convinced after reading the description for this position on <location of job ad here>, that I am the ideal candidate for the job.

 

I have an excellent track record of cultivating business relationships and executing aggressive process improvement and technology enhancement initiatives.  I have improved business performance through the creation and implementation of new and effective strategies that allow for greater system controls and integrity of critical business information.    According to the job description for <position here>, you are seeking someone with the ability to <choose something from the job description here>.  I am well versed in <specific here> and know that I could be an integral member of your team.   I am a highly effective leader with the ability to effectively communicate business goals to peers and clients, and secure the cooperation of co-workers and management.

 

In addition, I am highly experienced in database management, marketing strategies and driving profit and revenue results by integrating new systems and processes.  I am innovative, creative, and dedicated with the ability to adapt quickly to a changing business climate.

 

As a proven leader, I believe it would be mutually beneficial for us to meet.  I will contact you soon to arrange for an interview. Should you require any additional information, I can be contacted at the phone numbers listed above.

 

Best Regards,