yyyyyy x. yyyyyy

5185 macarthur blvd., nw, #0000 xxxxxx xxxx , xxxx , xxxxx 00000

phone: (xxx-xxx-xxxx

abc@xyz.com

 

objective

 

results-driven strategic marketing specialist with expertise in the internet technology industry eager to contribute social marketing/networking talents toward actively supporting a dynamic company in maximizing revenue performance.

 

qualifications profile

 

         ingenious, industrious and highly analytical professional offering 7+ years of experience in digital advertising/communications and online marketing technology, exhibiting proficiency in client strategy development and sales.

         excels in delivering high-level consultative guidance and developing communications and business strategies for clients via digital tools such as social networking/marketing, bluetoothing, mobile and email marketing, and sem.  

         adept at building partnerships which focus and capitalize on revenue share agreements, technical integrations, research and development, and new product development.

         superior blend of expertise in analyzing market segments, tracking financial performance of legacy technology products, and exploring and devising new technology products to foster revenue growth.

         conceptualizes, creates and launches innovative e-communications, websites, microsites, multi-media, and mobile marketing campaigns to achieve and maximize response.

         extensive experience in preparing rfis, rfps, legal documents, ethical documents, and news memoranda.

 

professional experience

 

tmp worldwide, washington, dc, 2004 to 2007

director of strategic partnerships        (2006 to 2007)

         pursued, secured and nurtured national and global strategic partnerships between tmp worldwide and numerous technology vendors; leveraged exceptional presentation and communication skills to interface with c-level executives.

         established and implemented partnership strategies which featured cost-per-click, cost-per-mille media, search engine optimization, search engine marketing, and learning applications.

         orchestrated efforts to expand customer base and introduce new revenue streams generating $1m+ from negotiating and finalizing partnership with 3^rd party technology vendors such as linkedin, oracle, adp, and sap.

         effectively collaborated with legal and finance personnel to draft non-disclosure agreements and formal strategic partnership agreements.

 

senior interactive strategist     (2004 to 2006)

• proactively collaborated with vendors such as monster, yahoo!, msn, and google to resourcefully create and launch innovative and high-impact marketing communications.
• applied well-honed technical acumen to analyze and develop digital media plans, websites/microsites, gaming applications, and other digital strategies for clients such as the irs, dea (drug enforcement agency) and dia (defense intelligence agency).
• exercised strong critical thinking abilities to conduct comprehensive website analysis and establish online best practices for clients.

continued

yyyyyy x. yyyyyy ~ page 2 of 2

 

professional experience continued

 

         successfully steered innovative interactive strategies which captured over $1m in net revenue, leading to recognition as rookie strategist of the year for surpassing targets.

 

grassroots.com, washington, dc, 2002 to 2004

client manager

         provided outstanding consultative guidance to marketing managers and directors for clients in non-profit, trade association, and private sectors inclusive of pacific gas and electric and american heart association.

         employed excellent interpersonal skills to determine client marketing issues and objectives, recommend online marketing strategies and approaches, and formulate highly successful e-campaigns with an emphasis in search engine optimization, web analytics and web development.

         championed growth of american heart association s online constituent base from 5,000 to 40,000+ members.

 

yyyyyy x. yyyyyy, inc., washington, dc, 2000 to 2004

president & ceo

         specializing in interactive advertising, meticulously evaluated client operations and concerns, identified areas for business development, and formulated product and service lines to significantly increase client revenues by up to 100% annually.

         oversaw and coordinated preparations for specific client s participation in 2002 mac world expo.

         spearheaded development of marketing/sales materials, websites, original video, audio and other multimedia content for clients.

 

education

 

cranfield school of management, cranfield university, uk, 2008

msc in strategic marketing

         ranked 1st overall in class.

         class president

         for final thesis, worked with brixton-based youth marketing agency, livity, and conducted online experimental study to evaluate effectiveness of social marketing programs in changing urban youth perspectives and motivations to commit acts of violence.

         consultancy projects: l oreal e-strat, the national magazine company s cosmopolitan magazine, livity ltd s dubplate drama television series, and converse.com products such as customized chuck taylor s and product red.

 

e. philip saunders college of business, rochester institute of technology, usa, 2001

bsc in business administration, international business and finance

certificate in management information systems

         graduated cum laude

         dean's list c gpa: 3.6

         president, international business group

 

associations

 

alpha sigma lambda honors society                                                    national golden key honors society

 

american marketing association                                                            direct marketing association

 

yyyyyy x. yyyyyy

5185 macarthur blvd., nw, #0000 xxxxxx xxxx , xxxx , xxxxx 00000

phone: (xxx-xxx-xxxx

abc@xyz.com

 

 

 

 

 

date

 

 

 

hiring agent name

title

company name

address

city/state/zip code

 

dear__________________:

 

i am currently seeking a challenging career opportunity in a strategic/digital marketing capacity and am submitting my resume for your review.  in advance, thank you for your time and consideration.

 

as indicated in the accompanying resume, i bring to you a master s degree in strategic marketing, excellent technology experience, well-developed client relations expertise, and impressive business development skills c with proven success in cultivating alliances which catapult businesses into unparalleled levels of success. to complement these qualifications, i offer exemplary organizational, multi-tasking, and prioritization skills which are essential in digital advertising and marketing.

 

as a proactive contributor to your organization, you will find me to be a driven professional committed to supporting you in achieving your objectives through superior performance, integrity, dedication and initiative. i am confident that i could be a valuable asset to <insert name of organization>, and look forward to interviewing with you in the near future.

 

sincerely,

 

 

 

yyyyyy x. yyyyyy