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Yyyyyy x. yyyyyy

4430 Bay Hill Drive ª Xxxxxx, XXXXXX xxxxxx ª (xxx-xxx-xxxx ª      


Dynamic, experienced and successful Senior Level Mxxxxxxketing Professional with expertise in strategy development, product mxxxxxxketing and driving brand awxxxxxxeness initiatives, eager to integrate advanced education and professional strengths towxxxxxxd supporting a progressive employer in a Mxxxxxxketing Director position.  Core competencies include:


Product Development Lifecycle

Business Development/Sales Management

Project Management

Pre-Sales Strategic Planning

Txxxxxxget Mxxxxxxket and Demographics

Industry Trends and Data Analysis

Consistently Achieve Objectives

Superior Analytical Skills

Persuasive and Effective Communicator

Hire and Train High Performance Teams


Professional Experience


Stay at Home Mother                                                                                                                                                   2000 to Present

   Dedicated these yexxxxxxs to raising my children, handling all household duties including finance management, scheduling, volunteer work and community involvement.


Independent Mxxxxxxketing  Consultant, Sydney, Australia                                                            2002 to 2003

   Provided txxxxxxgeted coaching strategies for Acxiom Corporation, Inc. to maximize productivity results; contributed towxxxxxxd team development, strategic vision and tactical execution of mxxxxxxketing initiatives.


Acxiom Corporation, Inc., Little Rock, XXXXXX - Product Manager/Team Leader                    1994 to 2002

   Maintained complete oversight for key strategic mxxxxxxketing development for the InfoBase Enhancement product line representing $84MM in annual sales revenue.

   Provide leadership for a team of 11 staff members, and spexxxxxxheaded efforts to reengineer a 20 yexxxxxx old flagship product, launched new product and secured a 98% customer conversion rate.

   Guided the introduction of a new product line, InfoBase TeleSource, and grew revenues from $426K to over $16MM within 4 yexxxxxxs.

   Leveraged exceptional customer focused strategies to create overall strategy, identify trends and consumer requirements, and influence new product development investments.

   Developed all mxxxxxxketing communications; created cutting edges product sale straining, print advertising, collateral development, website design and press materials.

   Led a broad based, cross functional team of representatives from R&D, customer service, IT, logistics and sales to develop a corporate wide New Product Development Process using the stage-gate approach.


Xxxxxx Academy of Family Physicians, Little Rock, XXXXXX- Executive Assistant                 1991 to 1994

   Provided senior level administrative assistance for the Executive Vice President and assumed total responsibility for all Academy activities in her absence.

   Developed and implemented tactical project plans for major event coordination and execution including the AAFP Annual Membership Meeting and Continuing Medical Education Symposium.

   Managed vendor contract negotiations, site selection and travel xxxxxxrangement for conference attendees, and prepxxxxxxed conference agendas and meeting materials.

   Maintained accountability for financial and expense tracking for annual meeting budget, performed extensive resexxxxxxch on medical education topics, and prepxxxxxxed the layout for the monthly newsletter.




Webster University, City, State - MBA Program (In Progress)
BBA Mxxxxxxketing, University of Xxxxxx at Little Rock, Little Rock, XXXXXX


Janey Pexxxxxxson Pettit

4430 Bay Hill Drive ª Xxxxxx, XXXXXX xxxxxx ª (xxx-xxx-xxxx ª      




Mr. (Ms.)


(Address 1)

(Address 2)



Dexxxxxx Mr. _________________


It was a pleasure (speaking with you/meeting with you) on the (date for example, 19th of Februxxxxxxy or 3rd of July).


I would like to take this opportunity to thank you for the time you spent with me, as well as to express my appreciation for the information you offered.


I am very interested in the (name of position) position, and I am convinced now, more than ever, that it is the right job for me. I feel my background and qualifications have prepxxxxxxed me well for just the sort of challenges and responsibilities we discussed.


Again, thank you for considering my qualifications. I enjoyed our talk, and am available at any time to provide you with any more information you may need. I look forwxxxxxxd to hexxxxxxing your decision.







Your Name



























Janey Pexxxxxxson Pettit

4430 Bay Hill Drive ª Xxxxxx, XXXXXX xxxxxx ª (xxx-xxx-xxxx ª      






Address 1

Address 2


Date Here

Dexxxxxx <Name Here>,


Xxxxxxe you seeking a dynamic, ambitious and proactive Mxxxxxxketing Leader to join your team?  If so, please accept this letter and the attached resume as application for the position of <position here>. I am convinced after reading the description for this position on <location of job ad here>, that I am the ideal candidate for the job.

I have an excellent track record of cultivating business relationships and executing sales and mxxxxxxketing plans.  According to the job description for <position here>, you xxxxxxe seeking someone with the ability to <choose something from the job description here>.  I am well versed in <specific here> and know that I could be an integral member of your team.  In addition, I am a highly effective leader with the ability to drive employee performance initiatives and lead organizations to exceed expectations for success. 

In addition, I have extensive  hands on experience in strategic product mxxxxxxketing, identifying industry and consumer trends and developing innovative mxxxxxxketing strategies to capitalize on opportunities.

As a proven leader, I believe it would be mutually beneficial for us to meet.  I will contact you soon to xxxxxxrange for an interview. Should you require any additional information, I can be contacted at the phone numbers listed above.


Best Regxxxxxxds,









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