career objective                                           

results-driven sales and marketing specialist eager to apply depth of hotel industry knowledge and exceptional business development skills toward actively supporting the employer in optimizing financial performance

profile                                                              

ø  offer numerous years of experience, with expertise in sales, marketing, business development, operational management, and customer service in the hotel and tourism industries

ø  demonstrated ability to provide excellent service for existing customers while expanding sales pipeline; manage key accounts, develop niche markets, administer major contracts resulting in high-revenue transactions

ø  proactively monitor industry trends and developments, including competitive services and marketing activities; effectively identify and capitalize on opportunities to penetrate and develop markets

ø  prepare and present winning sales / product education presentations for diverse client bases

ø  dynamic communication, presentation, negotiation, and relationship management skills

 

~ key achievements ~

• increased annual average gross revenue production by more than 20% and substantially boosted room booking rates for multiple caribbean destinations; ranked as #1 distribution channel for assigned countries
• served as acting director of market management and provided additional support to meet business needs
• top merchandising award and top competitive rates award (2009)
• market manager of the quarter (insert q 2009)
• top overall production award and top production for small, deluxe & luxury hotels award (2008 c 2009)
• top room night production for united states virgin islands (2004 c 2008)
• half moon club c silver partner (2008), gold partner (2004), and platinum partner (2005 c 2007)
• jamaica ritz-carlton top revenue production award (2005, 2009)
• caribbean superclubs super star c highest production growth award market (2005) top production online award (2009)

professional experience                            

expedia, inc.                                                                                                                                          2/02 c present

market manager, expedia.com & hotels.com (10/03 c present)

senior market coordinator, hotels.com (2/02 c 9/03)   

• in recognition of outstanding performance, promoted to attain position entrusted with a broad scope of sales and revenue management functions for the world s largest online travel company
• develop and implement highly effective marketing strategies to increase brand recognition among existing and prospective hotel and tourism industry partners in the caribbean region; conduct destination forums, actively participate on industry panels, and present attractive value propositions

• cultivate long-term relationships with key strategic accounts and industry partners to continually grow revenue stream and position expedia as a trusted distribution partner and advisor
• negotiate contracts with local market hotel management to obtain favorable room allocations and competitive price points; prepare long-term strategic agreements for individual hotels and cluster hotels into merchant model

• proficiently serve as primary point of contact for clients and represent expedia s full suite of product offerings; apply depth of industry knowledge towards resolving complex customer issues
• facilitate internal and external communications related to public relations, marketing, and merchandising initiatives

 

lowestfare.com                                                                                                                                            3/01 c 9/01

vacation specialist

 

certified vacations                                                                                                                                        6/95 c 6/01

automatic call distribution operator / scheduling analysis (6/97 c 6/01)        

reservation sales agent (6/95 c 6/97)                                                              

education                                                          

florida international university                                                                                                                                 2000

bachelor of arts in hospitality management