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Dynamic, articulate and successful Marketing Director with a Masters Degree in Organizational Leadership, eager to integrate profound understanding of marketing strategy development, product positioning and leading critical brand awareness initiatives toward supporting the goals of a progressive organization in a Marketing/Communications role. Visionary leader with exceptional creative development talent as well as market research, budget management and team development expertise. Core competencies include:
Corporate Communication Strategy
Develop Internal/External Alliances
Event Coordination and Execution
Diversity Awareness/Multicultural Marketing
Press/Media Relations Savvy
Create Brand Imaging/Brand Equity
Industry Trends/Consumer Awareness
E-business Strategies/Digital Marketing
Start-Ups/New Product Rollout
Natural Leadership Style
Cultivate Internal/External Alliances
Teambuilding and Staff Development
2007 to Present: TD Bank, New York, NY - Field Marketing Manager / Vice President
Spearhead development of community partnerships and critical business alliances to drive brand recognition, market penetration and communications messaging strategies impacting business performance; pursue and negotiate advertising sponsorships and collaborate with local non-profit opportunities to expand community relations footprint.
Effectively manage sponsorship budgets valued at $1MM; create and distribute press releases and foster collaborative partnerships with media representatives.
Author executive speeches and communicate project updates and marketing wins to senior management.
2006 to 2007: Target Corporation, Minneapolis, MN/New York, NY - Senior Regional Specialist
Drove tactical community relations strategies for the Northeast region within the Arts, Education and Family Violence Prevention sectors; managed $4MM sponsorship budget and advocated participation in 100+ community programs.
Provided day to day leadership and oversight for a team of 2 Corporate Relations professionals; participated as an integral team member in developing marketing strategy and identified opportunities to place senior level leaders in Board of Director roles.
Developed and facilitated training to 200 staff members to drive cohesion in brand messaging; supported participation in community cultural programs resulting in increased sponsorship from minority groups by 25%.
2002 to 2005: Consolidated Edison Company of New York, New York, NY - Program Manager, Public Affairs
Fostered and managed 200+ non-profit organization relationships within the Arts, Health Related Service, and Education sectors of the greater New York area; administered $2MM corporate social responsibility budget and spearheaded development of all critical marketing collateral and communications messaging.
Maintained open communication between corporate headquarters and key sponsors/partners; performed needs analysis to formulate long-term mapping for philanthropic allocations and devised detailed strategies to optimize impact on the community.
Maintained oversight for updates to intranet site; communicated via electronic platforms with 14,000 employees and gained support and buy-in for public affairs efforts.
Identified and developed key benchmarks for program success; implemented best practices strategy, tracked event success and communicated program successes and updates to senior management.
2001 to 2002: Consolidated Edison Company of New York, New York, NY - Analyst, Hedge Administrator
Provided risk management insight, reconciled broker statements and received training to trade gas on New York Mercantile Exchange; effectively managed daily hedge transactions and reviewed ISDA s of a $12 million P&L budget.
2004: Mercy College, Master of Science in Organizational Leadership / Management
1999: New York University, Bachelor of Science in Finance and Marketing
Memberships / Affiliations
Member, National Society of Hispanic MBA s
Member, New York Regional Association of Grant Makers
Member, Meeting Professionals International (MPI) - Northeastern New York
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