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yyyyyy x. yyyyyy

(xxx-xxx-xxxx •



profile of qualifications


results-focused international / domestic marketing professional experienced in directing up to $98 million in sales / revenue eager to maximize an employer s success.  integral leader who is an expert at researching and analyzing trends and performance metrics to determine optimal marketing strategies.  excellent communicator who effectively interfaces with all business representatives through to executive level.  top performer who can define critical tactics for capturing new business and attaining solid leveraging in competitive markets.  ambitious self-starter who is adept at cultivating a strong brand image with high standards in quality and service.



career highlights


         achieved $2 million in revenue by managing profitable marketing programs within l.a. and nyc concept stores to include adding over $11 million in incremental revenue by actively interfacing among national account stores in 2008.

         led the launch of online b2b and b2c sales channels, along with initiating clean start a subsidiary teen line and expanding distribution to non-traditional professional accounts (i.e. infomercials).

         spearheaded the introduction of 4 multi-sku product lines with record fob sales in excess of $16 million.

         successfully introduced a corporate global e-community which was instrumental in facilitating the sharing and promotion of key ideas.

         developed top-notch consumer marketing teams and created the company s 1st ever consumer marketing strategy.

         resourcefully identified and developed programs with 3rd party alliances, i.e. step up, ladies who lunch.

         increased consumer press by 150% and trade press by 25% with zero advertising support.

         introduced the company s make up artist program, as well as an industry insider program within competitive u.s. markets.

         grew uk and ireland consumer pr by 115% and trade press by 75% to include attaining recognition with multiple consumer awards.



professional synopsis


dermalogica, inc., los angeles, ca / london, uk                                                                                                                 2004 c present


u.s. channel marketing director (2008 c present)

         apply dynamic leadership talents toward directing $90 million in u.s. skincare business to include managing a top-performing team, creating sales / marketing strategies within a $4 million budget, handling p&l, and overseeing promotional planning and trade shows.

         maximize bottom-line results by leading innovative new product launches, account penetration, and performance analysis efforts.

         expertly create complete market analysis, competitive reviews, and product performance decks to include developing and implementing targeted business strategies for individual customer channels.


international marketing director (2007 c 2008)

         drove business growth by directing $98 million in fob sales / revenue and proficiently leading six global marketing teams in the uk, ireland, france, germany, canada, and australia.

         strategically steered marketing initiatives and execution within 50 global markets to include developing key performance targets and coordinating and implementing detailed business plans.

         utilized broad scope of industry and professional services knowledge to provide consultations on the design of concept stores in dubai, auckland, and mumbai, along with supporting the creation of alternate distribution via retail pods throughout asia.


u.s. marketing director (2006 c 2007)

         effectively oversaw trade / consumer agency relationships within an $80-million u.s. skincare business to include leading an 8-member profit-focused team and developing trade marketing strategies, trade show presence, and e-initiatives.

         optimized programming success by managing all marketing endeavors within company-owned l.a.-based concept store.


marketing manager uk / ireland (2004 c 2006)

         managed trade marketing / creative teams in german, french, and irish markets and controlled a £35 million uk skincare business to include planning strategic programs, product launches, promotions, and tradeshow presence within a £1.5 million budget.

         defined and executed business plans and prospecting tools to develop new / existing sales opportunities for continued revenue.


additional professional roles held prior to 2004





post-graduate diploma advertising / marketing communications                red and yellow advertising school (south africa)

bachelor of commerce degree economics / business management / marketing        university of stellenbosch (south africa)

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