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yyyyyy x. yyyyyy

(xxx-xxx-xxxx •



profit-driven executive-level sales / marketing leader specializing in start-up operations, p&l, new business development, strategic analysis / planning, and team building eager to offer 25+ years experience toward maximizing an employer s bottom-line.



profile of qualifications


         top performer who excels at starting up profitable operations, identifying lucrative sales opportunities, defining targeted marketing strategies for capturing new business, developing an existing customer base, and attaining solid leveraging in competitive territories.

         excellent communicator who seamlessly interfaces with all business representatives and clientele through to executive level.

         integral leader who conceptualizes, creates, and delivers highly effective sales, product, and services presentations.


professional synopsis


president / owner, forever young medspa                                                                                                                            2005 c present


key accomplishments

ø developed a best in class website and ad campaigns voted best in the nation .

ø grew client base from zero to 2,500 in less than 5 years, along with negotiating lucrative national contracts with multiple medical aesthetic vendors for solana clients which saved an average of 24% on cogs.


         apply dynamic leadership and start-up business talents toward directing all facets of operations for an innovative spa facility to include recruiting, training, and managing a top-performing staff, and generating substantial initial profits via targeted customer-building strategies.


chief operating officer, amnet international                                                                                                                              2001 c 2005


key accomplishments

ø led the multi-site team in the successful acquisition of ifx and newcom which tripled revenues in less than 3 years and attained status as a cash flow-positive operation which was subsequently purchased by millicom for $600 million.


         strategically steered business operations for u.s., caribbean, and central and south american divisions to include handling full profit / loss, sales, mergers / acquisitions, and customer care responsibilities, as well as managing a team of 187 employees within 5 countries.


vice president / general manager south florida, adelphia business solutions                                                                   1998 c 2001


key accomplishments

ø achieved status as the #1 office (out of 7) in the southern region in total lines sold, revenue per local line, and revenue per ld line.

ø personally recognized by ceo in a nationally broadcast analyst call as the best run new city in the country.


         drove business growth by leading sales, ae, customer service, operations, and agent channel management / support teams to include directing south florida operations encompassing construction of a 350-mile sonet network and new central office with 76 employees.

         contributed strong analytical abilities toward overseeing $100+ million in capital and an $18-million operating budget.


sales director state of florida, at&t / teleport communication group                                                                              1995 c 1998


key accomplishments

ø single-handedly turned around a south florida region from 46th position within the u.s. to 4th in revenue to include leading sales team growth from $1.2 million in $22 million+ and achieving the highest ae and staff percentages nationwide.

ø recognized as the 1st tcg city to ever sell out a switch before turn-up; generated a city marketing plan that was the model for the entire country; and attained ebitda-positive status for the city during the at&t merger.


         maximized bottom-line results by profitably managing state of florida / local service divisions for south florida, tampa, orlando, and jacksonville markets to include leading 6 district managers and 200+ account executives in achieving solid results post-at&t merger.


national account executive, bellsouth business systems                                                                                                        1985 c 1995


key accomplishments

ø honored as account manager of the quarter 11 times, president s circle of excellence winner 5 times (top 10%), and million dollar club member 10 times 2x at $1 million+, 4x at $2 million+, and 4x at $3 million+ generated in new sales revenue.

ø attained the largest office systems sales in advanced systems history $4.6 million in dec vax 8000 series computers to burger king corporation, and sold $20 million+ in meridian pbx systems to the majority of south florida law firms.


         achieved advantageous nationwide sales of telecommunication systems via targeted marketing and account management efforts to include building and sustaining a client base within rigorous territories to guarantee new business opportunities for continued industry dominance.




master of business administration, trinity university                                                            bachelor of science, trinity university


yyyyyy x. yyyyyy

(xxx-xxx-xxxx •











hiring agent name


company name


city/state/zip code




i am currently seeking a challenging [ insert job title ] role, and am submitting my resume for your review.


as an award-wining executive-level sales / marketing leader, i am excited to build a rewarding career with your company, and am confident that my broad range of professional skills can achieve your key objectives.  i can offer 25+ years of solid experience in start-up operations, profit & loss, and new business development, and am well-versed in all facets of strategic analysis / planning, team building, and client / business relations.  i am a top-performing professional who excels at identifying lucrative sales / business opportunities to ensure continued marketplace dominance within competitive territories, and i have demonstrated my success in building profit-focused teams with low turnover rates and high levels of company loyalty.


to complement my background, please note that i hold an m.b.a. and b.s. from trinity university.


currently, as president / owner of forever young medspa, i apply my dynamic leadership and start-up business talents toward directing all facets of operations for an innovative spa facility to include recruiting, training, and managing staff, and generating substantial initial profits via targeted customer-building strategies.  within this role, i grew our spa s client base from zero to 2,500 in less than 5 years, along with negotiating national contracts with multiple medical aesthetic vendors for solana clients which saved an average of 24% on cogs.  i also developed a best in class website and created ad campaigns voted best in the nation .  as this is just a sampling of my job history, please kindly refer to my enclosed resume for additional experience and business accomplishments.


you will find me to be a results-oriented professional who can contribute superior attention-to-detail and sharp analytical abilities.  in addition, i can plan, delegate, and manage multiple tasks within deadline-driven environments while streamlining business processes to increase productivity, efficiency, and quality.  for the sum of these aforementioned reasons, i believe i will prove to be an incredible asset to your team.


i look forward to hearing from you, and thank you in advance for your time and consideration.






brian k. sidella

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