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Yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000 • (xxx-xxx-xxxx • abc@xyz.com

 

Results-focused Business Leader specializing in coordinating and directing large-scale projects, programs, and product development initiatives; building top-performing teams; delivering world-class client relations; and cultivating a strong brand image with superior quality eager to offer 18 years of experience toward maximizing an employer s success.

 

Profile of Qualifications

 

         Integral leader with a proven track record for conceptualizing cost-effective, state-of-the-art IT solutions to meet critical goals.

         Out-of-the-box thinker who excels at designing projects, programs, and products to boost revenue within competitive markets.

         Excellent communicator who seamlessly interfaces with all business representatives and clientele through to executive-level, along with serving as a main point-of-contact for account reps, customers, tech teams, and internal / external stakeholders.

         Ambitious self-starter who plans, prioritizes, and manages multiple IT tasks within fast-paced, deadline-driven environments.

 

Key Areas of Expertise

 

  Core Program Management

  Strategic Analysis / Planning

  Customer / Business Relations

  Short- / Long-Term Business Goals

   Product Lifecycle Processes

   Sales Team Building / Training

   Process Productivity Improvement

   New Product Development / Launch

   High-Volume Marketing

   New Business Development

   Companywide Communications

   Acquisition / Retention Strategies

Professional Synopsis

 

Hewlett-Packard, Boise, ID                                                                                                                                             1992 C Present

 

Program Manager HP Commercial Direct Public Sector Lead, Imaging & Printing Group (2009 C Present)

         Apply dynamic leadership talents toward analyzing, identifying, and directing public-sector accounts / contracts which is instrumental in increasing IPG HW by 3 points to 20%, including surpassing route-to-market mix goal of 20% by attaining 23%, as well as achieving 103% of direct hardware revenue target YTD totaling $45 million which equates to 8% YoY growth.

         Lead end-to-end direct public-sector client experience starting with RFP response support via post-sales escalation interaction.

         Spearhead direct route-to-market processes and systems to effectively enable sales teams customer engagement, along with handling all training and development for commercial direct route-to-market processes to increase sales and overall revenue.

         Collaborate with marketing teams to launch contract-focused promotions during critical public-sector buying seasons.

         Develop process enhancements with operations teams to align IPG with other business units, increase sales force productivity, and drive revenue, along with evaluating existing direct route-to-market processes across comprehensive companywide teams.

         Coordinate and communicate direct initiatives throughout the organization to continually align with PSG and EB.

 

Program Manager HP Commercial Direct Portfolio Manager, Imaging & Printing Group (2008 C 2010)

         Managed lifecycle integration of a high-volume value portfolio consisting of approximately 3,500 SKUs and boasting of HW and supplies revenue of $412 million (FY 2008; 19% mix) and $263 million (FY 2009; 18.5% mix), and $138 million (1H 2010).

         Led a direct factory express services program to meet and / or exceed client customized requirements, including generating benchmarks and implementing targeted awareness training, as well as integrating FE SKUs into MPS quoting process and delivery.

         Achieved 59% growth in customer base with a 40% reduction in product sell between FY 2008 and FY 2009.

         Developed and managed constraint / alternative sales tools during an inventory crisis to maximize efficiencies and shape demand.

         Grew portfolio as a subject matter expert and consultant by integrating nontraditional HP and 3rd party solution product platforms into a commercial direct infrastructure, i.e. ColorSpan, Graffiti, Low-Cost Bond, Contractual SKUs, Capella, Troy, A&G, and Rmkt Products that offer 17% more margin than traditional Rmkt SKUs.

Yyyyyy x. yyyyyy

(xxx-xxx-xxxx • abc@xyz.com

 

Professional Synopsis (Continued Page Two)

 

Hewlett-Packard, Boise, ID                                                                                                                                             1992 C Present

 

Product Manager Imaging & Printing Group (2003 C 2008)

         Built and sustained profitable business by managing product lifecycle of color and monochrome workgroup to department-class LaserJet printers, including directing strategic planning, pre-product introduction, market launch, and end-of-life product roll.

         Expertly focused on supply demand matching, product positioning, channel mix, pricing and volume, forecasting, product messaging, sales collateral development, and training to achieve 32% of printer sales in U.S. ($610 million in FY 2008).

         Exceeded expectations by directing end-of-life rolls and spending $32,000 on the LJ4xxx family at 85% less than allotted budget.

         Communicated monochrome portfolio to customers and account representatives during visits, and delivered innovative presentations and partner reviews to channel partner resellers, business managers, and HP direct at bi-annual partner summits.

         Led RoHS compliancy roll for NA category team, managed SKU reduction from NA category perspective, optimized SKUs by eliminating current low-volume SKUs, and scrutinized current portfolio to maximize future SKU offerings.

         Directed customer satisfaction initiative due to costly and frequent FW and HW failures that affected VIP accounts.

 

Customer Acquisition eMarketing Manager, Imaging & Printing Group (2000 C 2003)

         Managed a 250,000 C $1.3-million budget per quarter, including handling all monthly expense tracking and expense accruals.

         Increased eNewsletter recipient rate from 100,000 to 1.1 million in 6.5 months, grew database with minimal attrition reaching 3.2 million recipients, and managed cooperative, integrative promotional email campaigns which saved HP $650,000 per campaign.

         Directed opt-in / opt-out email acquisition campaign strategy for 3 HP customer loyalty eNewsletters, including testing communication formats, messaging, incentives, audiences, vehicles, and sweepstakes to learn effective methods to boost clientele.

 

Program Manager Color in the Office, Imaging & Printing Group (1999 C 2000)

         Controlled a $2-million annual budget and handled expense tracking and accruals to generate demand in business color printing, along with developing and managing Print Sample Fulfillment Kits promoting high-end printers offered on the HP website targeted to SMB and microsegments which launched in 12 / 1999 and within 2 months grew to 250 per week.

         Produced and managed demand generation programs (i.e. Virtual Demo) introduced in 12 / 1999 and grew to 300 by 3 / 2000.

         Provided new product introduction core deliverables such as Intro Communication Plan, and identified Beta and Delta test participants from appropriate segments and verticals to test products and provide feedback to HP on usage likes and dislikes.

         Created layout and content for a Color in the Office website, along soliciting team input on a unique communications strategy.

 

Internet Marketing / eCommerce Manager, Information Appliance Division (1998 C 1999)

         Developed and implemented a worldwide eCommerce channel for HP s JetSend technology, including managing a web development agency and internal HP eCommerce partner (SIDO), as well as creating marketing and training websites targeted to various audiences, growing a customer intimacy database, and directing IAD s Internet Marketing and eCommerce budget.

         Initiated an Internet Marketing Plan which was the key element of the marketing mix for JetSend technology, along with coordinating efforts across multiple divisions product lines to evangelize JetSend enabled products and HP JetSend solutions.

 

ScanJet Quality Support Technician / Issue Specialist, Customer Support Center (1992 C 1998)

         Utilized broad scope of industry and IT services knowledge to provide 2nd tier technical support for the HP ScanJet division, including communicating issues, solutions, and ideas to internal / external partners (i.e. peers, engineers, managers, techs).

         Directed groupwide internal / outsourced development, implementation, and process maintenance efforts, including conducting product training, improving call quality and customer satisfaction, and initiating interactive tools (i.e. electronic WW triage).

 

Education

 

Extensive M.B.A. Coursework                                                                                                                            Boise State University

M.A., Graphic Arts / Education                                                                                                                          Boise State University

B.A., Advertising Design                                                                                                                                      Boise State University

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