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Yyyyyy x. yyyyyy

4911 N. 74th St., #0000 xxxxxx xxxx , xxxx , xxxxx 00000                                                                            



Versatile, results-driven Public Relations Director eager to contribute talents toward actively supporting a progressive organization in optimizing performance through decisive leadership, effective team building, strategic media campaign, event coordination, celebrity and talent facilitation, innovative writing, and quality-focused editing



         Progressive career in Public Relations; promoted to steer Public Relations in 2008, assuming increase in responsibility for team training, development and leadership.

         Successfully develop and facilitate targeted public relation campaigns strategically designed to represent key accounts via multiple media venues.

         Instrumental to achieving competitive leveraging in highly competitive markets.

         Adept at writing, editing, and defining effective collateral media and materials.

         Solid experience in researching facts, finding talent/guests, scheduling and interviewing celebrities/musical artists/community leaders/major business players, writing scripts, marketing broadcast media, and planning and executing special events.

         Excel at developing and delivering effective client presentations and proactively manage key relationships.

         Knowledge of guest/client products, needs, problems, history, and business practices as well as industry trend in order to define and develop optimal public relation/publicity strategies.

         Expert consultant, providing leadership to technical, writing and production teams.



Orca Communications Unlimited, LLC C Phoenix, AZ                                                                      2006-Current
Director of Public Relations; 2008-present

         In recognition of dynamic performance, promoted to drive public relations operations, with accountability for building and managing a top-notch team of publicists and spearheading staff meetings; collaboratively train new Publicists as well as Sales Associates.

         Effectively develop and implement policies and execute changes to boost efficiencies and align with ongoing company objectives.

         Actively brainstorm and collaborate with Publicists in defining optimal solutions for turning around struggling accounts and personally address escalated client issues/complaints for prompt resolution.

         Efficiently schedule/assign Public Relations campaigns to maximize use of resources and meet both client and company goals.

         In charge of quality control; edit/proof press releases and pitches.

         Concurrently manage personal book of clients/campaigns as a Publicist.

Publicist; 2006-2008

         Strategically developed, launched and produced results-oriented Public Relations campaigns.

         Relied upon to apply industry expertise and sound judgment toward pitching multi-media outlets with appropriate angles for each; high-profile media placement venues included, among others, USA Today, New York Times, Shape Magazine, Woman's World, Woman's Day, Family Circle, and Late Night with David Letterman.

         Effectively generated newsworthy angles/concepts and applied dynamic communication skills toward creating and writing proactive pitches customized to and representative of the individual clients ranging from authors, products and hotels to locations, wineries and e-commerce businesses.

         Simultaneously managed multiple accounts and client communications, illustrating sharp organization, prioritization and project coordination abilities; continually generated new interest for clients through innovative angles and pitches.

         Proficiently drafted and distributed detailed client reports addressing new media interest, featured stories, scheduled stories, and updates.



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Yyyyyy x. yyyyyy                                                                                                                    Page 2 of 2


Professional Experience continued



KSAZ FOX 10 NEWS C Phoenix AZ C Booking Producer/Associate Producer                                  2003-2005

Promoted for demonstrated ability to Booking Producer from Associate Producer of the Fox 10 Morning Show focusing on celebrity interviews, local restaurants and venues, and local political and community events.

         Oversaw program production with responsibilities ranging from negotiation and selling to developing and producing a daily morning news shows.

         Employed coordination and project management talents toward working with agents, managers, talent, and production staff in ensuring the successful execution of the morning show.

         Proactively marketed and promoted show plans and ideas by developing and managing plan requirements in collaboration with all production partners.

         Effectively collaborated with editorial and technical team members to implement business, production, scheduling, and quality assurance strategies critical to optimizing show success.

         Applied creativity and resourcefulness toward writing and editing scripts, selecting video and generating multiple news segments daily under strict deadlines.

         Established and continuously promoted a collaborative team environment to ensure program excellence.

         As Associate Producer, was responsible for coordinating news coverage, researching/verifying data, selecting video, composing news stories, and editing written content.


KUTP UPN 45 C Phoenix AZ C News Anchor/Producer                                                                     2002-2003

         Wore multiple hats while researching, composing, producing and executing broadcasts.

         Cultivated dynamic relationships internally and with the community to provide professional broadcasts.



         MetroSource News Network, Scottsdale AZ, Traffic Reporter, Fox 10 Arizona Morning, 2002-2003

         MetroSource News Network, Scottsdale AZ, News Reporter/AM Radio, 2001-2002

         MetroSource News Network, Scottsdale AZ, Intern, 2001

         KZON 101.5 FM Morning Show, Phoenix AZ, Intern, 2001



Arizona State University, Walter Cronkite School of Broadcast Journalism, Tempe AZ

Bachelor of Arts in Broadcast Journalism, 2002


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