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Yyyyyy x. yyyyyy   0000 xxxxxx xxxx , xxxx , xxxxx 00000




Career Objective                                                                                            

Results-driven leader with extensive experience in digital media and marketing, eager to contribute dynamic management and business development talents toward actively supporting a progressive organization in optimizing operational and revenue performance.



Ø  Offer solid experience in traditional and interactive media management, with comprehensive background in internet advertising and measurable marketing.

Ø  Entrusted with achieving optimal utilization of human and financial resources through proactive workflow planning/coordination and budget administration.

Ø  Effectively define, develop and implement targeted action plans to maximize operational productivity, efficiency and profitability.

Ø  Exceptional ability to research and evaluate industry trends and competitor products and use findings toward designing and executing innovative strategies to boost company leveraging in a saturated market.

Ø  Dynamic communication, presentation, relationship building and problem-solving abilities.

Ø  Excel at interacting with broad populations including senior management and staff as well as clients and external contractors.


Key Achievements                                                                                            

Ø  Selected to Belo Emerging Talent Program, one of less than 1% of employees in program.

Ø  Strategically designed and launched a targeted plan for desirable industry and consumer segments, with an estimated net impact in excess of $30 million incremental profit.

Ø  Implemented a targeted planning process to tie marketing efforts to measurable strategic objectives; optimized $245 million internal and external marketing spend usage and successfully channeled 10% of efforts to emerging interactive media.

Ø  Independently produced cost savings of 90% by organizing a new multi-media consumer research method.

Ø  Re-launched station website utilizing conventional, interactive and event marketing, producing a 200% ROI through interactive registrations.

Ø  Successfully produced 25% brand awareness for a new product with only a $10K budget through multiple innovative promotional tactics including polybags, in-paper advertising, community meetings and a direct mail press kit.

Ø  Created an effective plan for single copy driving promotion including vendor and resource requirements, resulting in estimated 150% ROI.


Professional Experience                                                                               

Belo Corp. - Dallas, TX                                                                                                  2005-Present    

Director, Business Development

  Promoted to contribute solid industry expertise and analytical skills toward conducting comprehensive review and analysis of partnership deals including venture investments and asset licensing, as well as new business models for content monetization and consumer transactions utilizing interactive platforms.

  Proficiently develop and execute strategies to protect company interests and support enterprise-wide operations including negotiating multi-million-dollar agreements and forging key partnerships.

Marketing Manager, Belo Corporate, CMO office

  Innovatively developed and led first company marketing training program with an emphasis on proving marketing return on investment, collaborating directly with CMO.

Marketing Manager, KHOU-TV, Houston

  Analyzed web traffic and identified/recommended key navigation and design elements, producing a 20% post launch traffic growth.

  Conducted extensive ethnographic and quantitative research to design an effective strategy targeting acculturated Hispanics.



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Belo Corp. - Dallas, TX                                                                                                  2005-Present    


Project Manager, Belo Interactive

  Successfully applied interactive marketing talents toward converting negative ROI concept into benefit and data focused project and utilizing customer data for ad targeting, generating a rate growth of 20%.

  Managed strategic sales studies and retention-based surveys through audience development team, demonstrating exceptional project management and multitasking abilities in achieving operational goals and timelines.

Marketing Manager, The Dallas Morning News

  Maintained full accountability for launching 12 editions of new community publication utilizing dynamic grassroots marketing techniques.

  Proactively built and established key relationships with community leaders and organizations; negotiated partnerships for submission of content without compensation.


Nestle Purina PetCare Co. - St. Louis, MO                                                                      2004    

Marketing Intern, Fancy Feast

  Researched and recommended strategic position for a $20 million potential product extension.

  Analyzed Nielsen data identified innovative messaging opportunity to drive $10 million incremental volume.


Mellor Engineering - Lehi, UT                                                                                          2001-2003

Project Manager

  Contributed exceptional leadership skills in managing a 35-person cross-functional team spanning 3 companies and 7 departments to launch $50 million plant.

  Cost-effectively allocated and administered $1.5 million budget and oversaw project timeline to move system from idle to operational.

  Designed a new process with a significant potential to increase margin for error in plant controls.


Autoliv - Ogden, UT                                                                                                       1998-2001        

Development/Design Engineer

  Exhibited creativity and initiative in independently inventing unique solutions resulting in 2 significant patents incorporated into core products.

  Liaised with marketing, operations and customers to develop formal product requirements and track to execution in launching 5 new products.


Engelhard - Seneca, SC                                                                                                 1995-1998        

Development Engineer

  Steered the creation of framework and design for production of future products, drawing upon resources from marketing, research and operations.

  Applied customer feedback toward driving internal quality and product improvements, illustrating strong dedication and commitment to optimizing productivity, efficiency and quality of products.



  Master of Business Administration & Master of Engineering Management - Kellogg School of Management & McCormick School of Engineering, Northwestern University (Evanston, IL), 2003-2005; Graduated with Distinction (top 10%) and Beta Gamma Sigma.

  Successfully completed rigorous curriculum including: Marketing, Entrepreneurship & Innovation, Management & Strategy, Analytical Consulting and Economics.

  Bachelor of Science, Chemical Engineering - Clemson University (Clemson, SC), 1991-1995; Graduated Cum Laude & Senior Dept. Honors.



VP - Kellogg Alumni Club of Dallas, Year; won club of the year during tenure.

Managing Editor, Pro Forma - Guide to Life at Kellogg, Year.

Marketing Conference Co-Chair, Year; boosted attendance 10% to new record level.

Merchandise Team Director - Kellogg Strategic Marketing Team, Year.



Yyyyyy x. yyyyyy   0000 xxxxxx xxxx , xxxx , xxxxx 00000













Hiring Agent Name


Company Name


City/State/Zip Code




I am currently seeking a challenging career opportunity and am submitting my resume for your review.  In advance, thank you for your time and consideration.


From launching targeted marketing strategies and facilitating superior client servicing to streamlining operations and executing proactive interactive media processes/procedures, I have continually excelled in maximizing performance as a dynamic leader.  I excel in identifying and resolving inefficiencies, introducing technology solutions instrumental to boosting performance and strategically utilizing financial and human resources to generate optimal results.  As illustrated by my career background, I have continually advanced in digital media and marketing, assuming increasing levels of responsibility.  To complement my experience, I offer a Master of Business Administration and Master of Engineering Management.


As a member of your staff, you will find me to be a driven team player committed to supporting you in achieving your objectives through superior performance.  I am confident that I could be a valuable asset to your firm, and look forward to interviewing with you in the near future.







Yyyyyy x. yyyyyy

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