Dedicated, creative and bilingual (Spanish/English) Marketing & Communications Executive eager to contribute extensive talents toward supporting a dynamic employer in optimizing sales performance and market share.
Proficiency in strategic marketing and advertising, mass communications, project management, competitive analysis, and authoring key messages that command action.
Adept at market research and analysis, media planning, and driving cohesive and collaborative efforts among cross-functional and cross-cultural teams.
Combine leadership and team-building capabilities to motivate highly-productive personnel.
Highly skilled in delivering convincing marketing presentations and proposals, and using software such as Microsoft Publisher, Photoshop, InDesign, and Office applications.
Excel in strengthening brand equity and market penetration through print copy, Web, point-of-sale, social media, and public relations.
Skilled at motivating, mentoring and leading staff to exhibit top-notch performance.
Versatile and willing to relocate.
Imagine Weddings & Events / The Wedding Experience, 2006 to Present
Director of Sales & Marketing
Spearhead sales, marketing, and public relations efforts for weddings aboard major cruise lines such as Royal Caribbean, Carnival Cruises, Norwegian Cruise Lines, Princess Cruises, and Holland America.
Drive sales operations for five major divisions by proficiently creating communications materials such as business proposals, press releases, and promotional materials spanning print, electronic, face-to-face and video formats.
Play a key role in overseeing business-driven technology such as website content development and maintenance including a cutting-edge interactive website for brides.
As main wedding department contact to specific cruise line partners, swiftly respond to questions and concerns to ensure and facilitate seamless wedding ceremonies.
Proactively steer brand development activities and oversee media planning, negotiating, buying, and execution including RFP development and tracking ROI.
Demonstrate exemplary multi-tasking expertise to research emerging market trends, foster effective relationships with vendors and media, and design visually-appealing marketing materials including brochures and postcards.
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Professional Experience continued
TAI Entertainment, 2004 to 2006
Marketing & PR Manager
Directed marketing, event planning/execution, public relations, and office administration for start-up company, and further exhibited leadership talents by supervising and motivating support staff.
Resourcefully assembled press kits and wrote press releases to increase company recognition and awareness.
Devised persuasive business proposals and contributed to growing overall revenues by following up on leads, distributing email blasts and print mailings, and coordinating website development and updates.
Diligently sourced, negotiated and signed all entertainment acts for parties and events.
Conducted frequent business analysis, budget administration, payroll processing, and creative consulting for liquor distributors.
SELF Magazine, 2000 to 2004
Sales & Marketing Associate
Orchestrated marketing and special events to boost revenue production for assigned clients, and navigated regional sales operations by creating PowerPoint presentations, distributing marketing messaging, and contributing to proposal development.
Conducted comprehensive market research and established effective relationships with media.
The Field Museum, 1999 to 2000
Visitor Services / Special Events
- Exercised sharp organizational strengths to plan, coordinate and execute successful events such as weddings, conventions, holiday parties, awards programs and fundraisers.
- Oversaw admissions functions and assisted visitors by answering questions.
Silver Lining Limited, 1997 to 1999
Public Relations / Corporate Gifts
- Prospected, negotiated and secured corporate gift accounts, exhibiting considerable skills in building rapport and earning trust.
- Assessed potential clients needs, recommended creative gift ideas/solutions, and led public relations and fundraising activities to expand clientele.
BA Degree in Anthropology / Minor in Communications, University of Cincinnati, 1996
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