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career objective
results-driven entertainment and advertising marketing specialist eager to contribute superior business development, strategic marketing, and client relation skills toward supporting the employer in optimizing revenue performance
profile
ø offer numerous years of progressive entertainment and advertising marketing experience with expertise in outdoor, print, and e-mail and internet campaigns
ø proactively identify and capitalize on opportunities to penetrate and develop markets; excel in developing and presenting promotional plans and executing successful programs; solid experience in targeting and managing wide variety of clientele/accounts
ø dynamic communication, presentation, negotiation, and relationship management skills
ø sharp business acumen and experienced in managing broad scope of operations, including market research, media campaign development and management, internal team-building, and vendor relations
ø strong technical skills including ms word, excel, powerpoint, outlook, access, publishing; adobe photoshop, illustrator, in design pagemaker
ø fully bilingual in spanish and english
professional experience
trilogic outdoor, llc, insert location 6/05 c present
managing director
successfully oversee all aspects of u.s. and panama operations for this international outdoor wallscape advertising agency
develop and implement start-to-finish campaigns; execute and continually monitor efficacy of marketing and sales strategies, generate and adjust forecasts accordingly
perform in-depth, broad-scale research and analysis on market trends and conditions; proactively devise solutions in a constantly changing environment
actively built and maintain innovative market research results database that provides ongoing industry reporting
monitor key performance indicators, customers and channels, pricing, discounts, advertising, and competitors business plans
provide business development functions to expand company s operations and businesses in new markets; successfully increased client base while retaining existing customers
broward center for the performing arts, insert location 12/04 c 6/05
marketing coordinator
created and instituted marketing and public relations strategies; managed e-mail marketing campaigns, internet advertising, and electronic image databases
achieved increased sales and show attendance resulting from accurate promotional targeting
coordinated, edited, and distributed communication and events calendar for internal and external publications; provided marketing and pr support for affiliate venues and presenting partners
univision network, telefutura, insert location 5/04 c 8/04
production assistant
identified, booked, and confirmed guest artists for live gossip television show, esc ndalo tv
assisted in creating ideas for show and with editing b-roll support material for each show
universal music group latino, insert location 1/04 c 5/04
sales and marketing assistant
supported sales, marketing, and press departments; updated weekly sales reports; prepared and mailed promotional and press packs; tracked bds detects
page 1 of 2
yyyyyy x. yyyyyy page 2
internet commerce & business s.a de c.v., mexico d.f, mexico 1/02 c 12/02
director c sales and marketing
effectively acquired programs and clients for varied markets at this international distributor of latin american programming through cable, satellite and vod media, and home video
identified potential programs and clients, developed and presented marketing plans, and successfully negotiated contractual fees and profit percentages
matchcode™, insert location 1/00 c 5/00
marketing assistant
supported marketing director at this tech company
~ stage management experience ~
stage manager, the music of olivier messiaen, francis poulenc and charles alkan; manuel barrueco classical guitar, florida international university music festival 2003
education
florida international university, miami, fl
master in music, major in performing arts management august 2005
new york university, new york, ny
insert type of studies/degree/certification entertainment media management, specialization in music management december 2002
university of miami, coral gables, fl
bachelors in business administration, major in marketing may 2001
~ credentials/certifications~
certificate in effective negotiating, karrass, the world leader in negotiating programs, miami, fl, 2000
certificate in public relations and advertising, london chamber of commerce and industry, bournemouth, england, 1996
date
hiring agent name
title
company name
address
city/state/zip code
dear__________________:
i am currently seeking a challenging career opportunity in a insert job title capacity and am submitting my resume for your review. in advance, thank you for your time and consideration.
as demonstrated in the accompanying resume, my professional qualifications include numerous years of progressive experience in developing and implementing successful marketing strategies for the entertainment and advertising industries. i excel at researching and analyzing markets to accurately target potential clients in a highly competitive and constantly evolving industry. i have effectively applied my skills and knowledge toward generating e-mail, internet, outdoor, direct mail, and print campaigns. to complement this background, i offer a solid academic history and fluency in both english and spanish.
as an employee, you will find me to be a driven team player committed to supporting you in achieving your objectives through superior performance. i am confident that i could be a valuable asset to your firm, and look forward to interviewing with you in the near future.
sincerely,
yyyyyy x. yyyyyy
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