results-driven leader with b.s. in business administration eager to apply strong marketing strategy development talents,

as well as solid copyediting, consulting, and customer service abilities, toward maximizing a company s bottom-line.

 

profile

 

         offer over 16 years of progressive large- and small-scale marketing strategy development experience to include proven talents within high-volume sales, fundraising, consulting, and subscription rate improvement capacities.

         skillful in direct mail campaign management (i.e. scheduling, copyediting, list selection, budgeting, analysis, lettershop, fulfillment, and testing).

         excel at defining marketing strategies, developing existing clientele, and achieving solid leveraging in highly competitive markets.

         possess superior communication, interpersonal relations, and presentation abilities vital to optimizing bottom-line revenue.

         adept at researching and analyzing trends and performance metrics to determine optimal marketing strategies.

         former newsletter editor and board of directors member for usc s marshall school of business alumni association.

 

~ education ~

 

bachelor of science in business administration                                                                               university of southern california

certificate in copyediting (in progress)                                                                           university of california, san diego extension

 

~ key business accomplishments ~

 

ø exceeded target response rates by 20% for an australian-based company s introduction to the u.s. market which included launching a profitable direct mail campaign for waterford crystal millennium flutes.

ø increased subscription renewal revenue 20% by targeting strategic vertical markets within the hr industry.

ø achieved a 300% increase in departmental revenue within six months by successfully developing a marketing strategy for workforce magazine s paid subscriber list and creating key ancillary lists.

ø authored two published articles for a company s first press kit direct open response analysis yields huge roi in successful meetings magazine and an intelligent approach to corporate meeting production in the los angeles business journal.

ø coined d.o.r.a. as part of a critical marketing strategy that received national recognition by such high-profile fortune 500 companies as pepsico, inc., the coca-cola company, and ford motor company.

ø improved lcd projectors and a / v products sales by 20% in six months within a competitive north orange county territory.

ø recognized as southern california representative of the year for 1994.

 

professional synopsis

 

 

         applied dynamic creative talents toward designing and executing high-volume fundraising efforts to improve local school programming.

 

 

         contributed strong analytical abilities instrumental in directing small business sales / marketing strategies comprised of multifaceted direct mail, online content development, tradeshows, space ads, and card decks.

         utilized broad scope of industry knowledge to coordinate and manage teams of copywriters, graphic artists, and printers.

 

 

         strategically steered all-inclusive marketing materials development to include direct mail campaigns for subscriber acquisitions, bind-ins, blow-ins, and cover wraps, as well as managing off-site fulfillment, telemarketing, and customer service efforts.

         actively liaised with bpa audit bureau to guarantee seamless business operations at all times.

         ensured detailed circulation model maintenance to effectively prepare budgets, produce ongoing financial reports, and forecast revenue.

         maximized marketing success for a top magazine s subscriber list, along with creating and implementing all departmental print and online promotional materials to include the industry s first large-scale e-mail campaign.

 

 

         led the research, design, and implementation of profit-driven public relations and marketing campaigns for a corporate meeting production company to include authoring industry-recognized articles and creating dynamic strategies for fortune 500 companies.

 

         demonstrated solid communications skills toward conducting comprehensive training seminars on corporate-based presentation technology, along with showcasing superior interpersonal relations proficiencies critical in maintaining superior customer loyalty rates.