Strategic Creative Director with expertise in driving successful multimedia advertising and branding campaigns eager to contribute talents toward supporting the employer and/or their clients in maximizing market penetration.
Significant experience in print and online graphic design, marketing management, and market analysis for diverse industries.
Excel in defining website development strategy by determining key features, managing design and development process, and implementing high-impact marketing plans to accomplish chief objectives.
Solid expertise in navigating broad scope of projects from start to finish, effectively tailoring marketing and advertising tactics to varying consumer segments.
Adept at creating bold and visually-appealing website designs which strengthen corporate identity and online presence; equally proficient at 3-D rendering, animation, game development and action scripting.
Keen ability to understand and interpret specific client needs and requirements and ensure precise brand and message consistency.
Highly skilled in traditional and digital printing and production, color correction, production and traffic scheduling, requests for proposals, and budget administration.
Considerable success in piloting successful advertising and branding campaigns through traditional and electronic mediums such as broadcast, Internet and multimedia.
Various clients, 1997 to Present
Creative Director (Freelance)
Spearhead strategic and conceptual design projects spanning print campaigns, posters, newsletters, annual reports, websites, 3-D animation and gaming, trade show collateral and booth concept, and corporate branding for diverse client base.
Conduct market research and analysis to determine target market, devise appropriate marketing strategies and techniques, and optimize branding efforts.
Oversaw music licensing and promotion for various production companies.
Rely on exemplary versatility to successfully complete projects focusing on brand development, merchandising, package design, and broadcast promotion.
Market Traders Institute, Lake Mary, FL, 2008
Quickly promoted from Manager of Creative Assets to steer full-scope development of educational software package from designing conceptual architecture, to collaborating with programming in developing custom install and encryption options.
Directed, motivated and managed team in converting educational product into college-style course to expand market penetration.
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Professional Experience continued
Crafted first Forex educational course to earn acceptance from A.C.E. (American Council on Education).
Proactively contribute to all aspects of marketing campaigns including budget, media buy, campaign creative design and lead generation, and serve as primary point of contact for project stakeholders.
Spearhead full spectrum of design deliverables such as linking strategies, site maps, creative and sales copy, wire frames, and compliance with style guidelines.
Perform frequent research and development to identify additional advertising avenues and marketing revenue streams.
Vacation Link-PGS, Maitland, FL, 2002 to 2008
Creative Marketing Manager
Applied dynamic leadership talents toward directing, coaching and managing team of 10 designers in supporting nationwide sales and marketing operations via print collateral, sales tools, Internet advertising, editorial materials and interactive media.
Proficiently initiated, created and implemented innovative concepts for compelling print and online advertising campaigns.
Wrote and edited extensive copy, partnered with all departments to ensure brand consistency throughout design and development process, and led unified efforts with external vendors.
Exercised sharp multi-tasking and prioritization skills to manage and maintain budgets, formulate production schedules, and provide detailed reports of marketing trends through focus groups and client feedback.
Strategically restructured creative department to streamline and standardize traffic flow, work production and approval process, and facilitated seamless administrative tasks related to invoice processing, expense tracking, and budgeting.
Collaborated with IT specialists to customize program and database which accurately tracks work-in-progress and billable creative hours.
Mac and Windows platforms; Adobe Photoshop; Adobe Illustrator; Adobe InDesign; Quark Xpress; 3-D Studio Max; Maya; HTML; Dreamweaver; Flash; Microsoft Office Suite
Color Management Professional (CMP), IPA, 2009
BS, Computer Science, Penn Ohio College, 1997
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