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yyyyyy x. yyyyyy                                                    0000 xxxxxx xxxx , xxxx , xxxxx 00000



driven leader with strong background in the wine industry eager to contribute dynamic sales, business development, relationship building, communications and customer relations skills in a challenging assignment.


career profile

ø  over 20 years of successful background in wine sales and marketing.

ø  comprehensive knowledge of the wine industry.

ø  skilled in brand management.

ø  clear understanding of the needs of fine wine shops/restaurants.

ø  effective in aiding and motivating wholesale representatives.

ø  record of progression to assignments of increasing authority and responsibility.

ø  accomplished leader, supervisor and manager.

ø  expertise in all facets of effective marketing plan development and implementation.

ø  demonstrated capacity in client relations.

ø  consistently meet/exceed challenging business objectives.

ø  solid understanding of business and operations management.

ø  proven accomplishments in building market share and recognition.

ø  notable facilitator and communicator with outstanding capacity in account management.

ø  well-organized multi-tasker with strong detail orientation.

ø  proficient in advanced business software applications.


professional experience

sapphire brands, franklin, tn                                                                                                     2005 - present

regional manager

       recruited to oversee southern california and arizona markets.

       manage spirit/wine portfolio in highly effective manner.

       coordinate business development activities with multiple distributors.

       oversee and control pricing, promotions and programming.

merryvale vineyards, st. helena, ca                                                                                              2003 - 2005

sales manager

       directed sales team in southern california market.

       initiated accounts sold/depletion tracking system key to marketing effectiveness.

       developed target list of 600 on-sale and 100 off-sale potential accounts.

       increased on-sales 25% and 26% in 2004 and 2005 respectively.

       expanded off-sales 39% and 43% in same years.

pezzi king vineyards, healdsburg, ca                                                                                           2002 - 2003

sales representative

       retained to develop new business.

       initiated target list for marketing purposes utilizing wine industry references.

       controlled and managed california pricing and programming.

       developed purchase allowances, discounts and depletions.

       launched nevada and arizona territories.

       assumed national sales responsibility.

       increased southern california sales 300% in 90 days.

young s market company, orange, ca                                                                                          1991 - 2002

sales representative

       began affiliation as key account/hotel specialist and won rapid promotion to wine-spirits representative.

       expanded territory from $2.3mm to $3.5mm, largest increase in company history.

       recipient of salesman of the quarter on two occasions and eight-time salesman of the month.


earlier background

prior to 1991, served as director of hotel & restaurant chains, california distributors, and regional manager, pacific wilshire, both of culver city, ca.  in these assignments, significantly expanded revenues, built a division to five territories and launched a highly successful orange county territory.

yyyyyy x. yyyyyy                                                    0000 xxxxxx xxxx , xxxx , xxxxx 00000





cover letter text






hiring agent name


company name


city, state   zip code


dear                   :


i am currently seeking a challenging career opportunity in a wine industry sales/marketing executive capacity and am submitting my resume for your review.  in advance, i thank you for your time and consideration.


as demonstrated in the accompanying resume, my professional qualifications include over 20 years of successful sales background in all facets of the wine industry.  to complement this, i possess demonstrated expertise in brand management, wholesale operations, marketing plan development, client relations, territory expansion and pricing/programming, as well as strong analytical, problem-solving and managerial capabilities.  as an employee, you will find me to be an enthusiastic and disciplined team player, committed to supporting you in achieving your objectives through superior performance. 


i am confident that i could be a valuable asset to your firm, and look forward to interviewing with you in the near future to further discuss my areas of experience and expertise that would be a contribution to your organization.









yyyyyy x. yyyyyy











yyyyyy x. yyyyyy                                                    0000 xxxxxx xxxx , xxxx , xxxxx 00000





thank you letter text





contact name

company name


city/state/zip code


dear _______________________________:


i would like to thank you for providing me the opportunity to interview with you and discuss the exciting sales and marketing position currently available with your organization.  having gained a deeper insight into the job requirements and your objectives, i am confident you will find me a valuable asset in achieving your goals.


as discussed, i am an enthusiastic, disciplined team player eager to continue a successful career as a dedicated member of your staff.  i believe you will find my dynamic management, coordination and communications skills vital to your operations and look forward to contributing to your success.


should you have any additional questions, or to discuss future employment opportunities, please feel free to contact me at your earliest convenience.  again, thank you for the enlightening interview.  i look forward to your response.









yyyyyy x. yyyyyy





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