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Yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000

xxx-xxx-xxxx  xxx-xxx-xxxx


Highly Accomplished B2B Sales Executive eager to contribute dynamic Management,

Team-Building, and Account Development expertise toward supporting a progressive medical organization in optimizing revenue growth and profitability.




Adept at prospecting, educating, selling, and servicing accounts in highly competitive markets.  Proactively and continuously assess business operations to determine and optimize fiscal performance, sustainability, expense control, profit, and competitive positioning. Demonstrate a sociable personality which can be leveraged to cultivate immediate rapport, gain prospects confidence, overcome objections, and deliver compelling and persuasive sales presentations and proposals. Outstanding proficiencies in market research, margin/sales analysis, networking, mastering product knowledge, negotiating, and customer/prospect follow-up. Coach, motivate, inspire and direct employees to exhibit productivity and performance excellence.


Selected Achievements:


         Generated profit within first month of opening Lifestyle Fitness Equipment, and recognized as top-producing store for 22 out of first 36 months in operation, never dropping out of top three rankings among ten stores in total.

         Performed as top producer at Precision Fitness Equipment from 1999 to 2004.

         Generated nearly 50% of Precision Fitness Equipment s annual total sales revenues.

         Closed largest international deal valued at $108K for All About Fitness, Inc.

         Independently led efforts to win Chamber of Commerce Emerging Small Business of the Year award for All About Fitness, Inc.

         Steered ground-breaking sale of 12-store All About Fitness operation to one of largest dealerships industry-wide for almost $1M per store.  


Professional Experience


Lifestyle Fitness Equipment, LLC, 2004 to Present

Owner / Managing Partner & Commercial Sales Manager

         Built, launched and manage $1.25M, two-store specialty fitness equipment operation serving retail and commercial markets.

         Analyzed and selected retail locations, determined build-out specifications, formulated product mix and negotiated all exclusive dealer partnership agreements.

         Cultivated, nurtured and maintained sales relationships with major clients such as General Motors Corp.,Cox Communications, (AT&T), Hitachi, Inc., University of Central Oklahoma, Legacy Properties, Carlesbad Development, and many more.





Yyyyyy x. yyyyyy C Page 2 of 2


Professional Experience continued


         Spearheaded full scope of daily operations inclusive of marketing campaigns, regulatory compliance and documentation, inventory control, sales tax reporting, vendor contracts, and staffing/hiring.

         Championed efforts for Edmond store to be featured on cover of industry trade magazine.

         Oversaw complete build-out and set up for both stores from aesthetic details such as carpet and paint, to technology and signage.


Precision Fitness Equipment, Inc., 1998 to 2004

Commercial Sales Manager

  • Drove operations for $500K commercial sales division, exhibiting proficiency in team-building, account development, and client relationship management.
  • One of only eight dealers nationwide to exceed sales goals for primary supplier.
  • Proactively grew market share through securing clients such as Dobson Communications and General Motors.
  • Led expansion of exclusive territories and successful acquisition of additional product lines. 


All About Fitness, Inc., 1993 to 1998

Commercial Sales Representative

  • Exhibited excellent talents throughout the sales cycle from prospecting and qualifying to negotiating and closing.
  • Fostered, nurtured and maintained profitable business relationship with Colorado Rockies baseball team. 


Prior background includes role as Commercial Sales Representative with Amerifit, Inc., 1990 to 1993.




Bachelor of Science C Economics / Minor in Business C Colorado State University


Professional Development


"Just Did It"  (intensive sales training camp)

Tom Hopkins International  (three-day sales training boot camp)

Selling Fitness , Communications Consultants

Peter Lowe s Weekend Success Seminar

ACE Sales Training , American College on Exercise

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