Performance-driven Marketing/Product Brand Manager eager to contribute expertise toward supporting a dynamic company in maximizing market penetration, business development and revenue results.
Proficiency in competitive analysis, strategy planning, market research, forecasting, brand repositioning and management, and budget administration.
Quickly adapt to new roles, responsibilities, markets, technologies and environments.
Create and execute bold marketing initiatives to maximize brand awareness and consumer response.
Multilingual fluent in English, Italian and Spanish.
Computer skills include Microsoft Office (Excel, Word, Outlook, PowerPoint, Access) Interworld Web Management, Oracle 9g, Unisys (retail planning/forecast system), MACS (order management system).
Party City, Inc., Rockaway, NJ, 2006 to Present
Marketing Manager / Product Brand Manager
- Spearhead product marketing and management functions for assigned brand by contributing to strategy development, establishing and meeting business targets, and closely monitoring competitive activity.
- Seamlessly partner with external agencies to create innovative direct mail strategies, advertising materials, and circular marketing programs.
- Conduct frequent market research, analyze media program costs and effectiveness, evaluate ROI, prepare extensive reports, and hold P&L accountability.
Movado Group, Inc., Paramus, NJ, 2005 to 2006
Diligently monitored, managed and optimized outlet brand performance including sales and gross margin by effectively replenishing and/or reallocating merchandise while maintaining inventory levels.
Applied dynamic critical thinking abilities toward driving in-depth inventory analyses, forecasting sales, and ordering product for retail stores based on merchandise plan, availability, and trends.
Toys R Us, Inc., Wayne, NJ, 2000 to 2005
Proficiently managed $84M in annual apparel sales by resourcefully devising and launching high-impact and visually-appealing merchandise strategies.
Teamed with Merchandise Planners to accurately analyze sales performance and control inventory, successfully uncovering and capitalizing on sales opportunities and improving margin.
Fostered, nurtured and maintained collaborative vendor relationships, imperative to optimizing quality, reliability, and cost control.
Proteam.com (formerly Genesis Direct, Inc.), Secaucus, NJ, 1998 to 2000
Marketing Brand Manager / Assistant Brand Manager
- Supervised, motivated and led highly productive cross-functional team in development of brand s direct mail catalog and website, new product line, and marketing execution.
Ensured delivery of world-class client servicing vital to sustaining and growing business by delivering quality new brand/product training to Customer Service team.
B.S. Degree in Marketing, Kean University, Union NJ, 1994
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