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Yyyyyy x. yyyyyy

10345 Almayo Avenue, #0000 xxxxxx xxxx , xxxx , xxxxx 00000 • (xxx-xxx-xxxx •


Award-winning leader specializing in creating and executing dynamic client events to drive business growth within competitive markets, build sustainable client relationships, and cultivate a strong brand image

eager to offer 12+ years of experience toward maximizing an employer s bottom-line results.


Profile of Qualifications


Nationwide Marketing • Large-Scale Event Planning • Strategic Analysis / Planning • Training / Development

New Product Launches • Multimillion-Dollar Budget Control • Trends Analysis • Vendor Management

Client Relations • Marketing / Recruitment Materials • Sales • New Business Development


         Integral leader who offers experience in high-level marketing, event planning, product education, training, and sales roles.

         Top performer who contributes talents in coordinating large-scale multi-city events, speaker training, and product launch initiatives, including seamlessly liaising among executive staff, advisory boards, stakeholders, sales teams, and customers.

         Ambitious self-starter who excels at developing customized marketing, recruitment, and sales force materials and key communications, along with effectively evaluating core needs to attract appropriate consumers and achieve critical goals.

         Out-of-the-box thinker who utilizes sharp creativity and commercial awareness to conceptualize and deliver innovative companywide events on time and within budget, including demonstrating an awareness of current trends to boost sales.


Career Highlights


         Received prestigious Marketing Excel Award in 2008 and 2009 which was presented to the Top 5% of marketers who demonstrated an ability to introduce strategies and programs to address opportunities impacting brand performance.

         Honored with 2005 s Award of Excellence by division executives for contributing superior speaker strategy execution.

         Recognized for job performance with 2010 s Award of Excellence for exemplary customer education strategy achievement.

         Directed development of a dynamic professional education marketing plan, including selecting five national speaker trainings and 600+ cardiovascular speakers, as well as creating selection strategies and sales force communication plans.

         Managed a results-focused nationwide depression education project encompassing all content development, thought leader training / management, sales force training, and implementation of education programs across 150+ U.S. cities.

         Led education strategies for Cymbalta launch among two major indications to support $63 million in 1st Quarter sales.

         Attained Top 10% ranking for a 2003 product launch and consistently received accolades for outstanding customer service.

         Achieved 10 / 256 ranking for key product sales in 2000 and increased national ranking by 61 spots upon territory entrance.


Professional Synopsis


Eli Lilly & Company, Indianapolis, IN                                                                                               1999 C 2010


Associate Marketing Consultant Program Specialist, West Area (2008 C 2010)

         Utilized broad scope of industry knowledge and dynamic business acumen toward directing the development and implementation of an all-inclusive professional education strategy, including providing state-of-the-art training for cardiovascular speakers, analyzing effectiveness of tactics, and providing strategic guidance to West Area Mangers.

         Expertly managed a $1.5-million budget while overseeing training and development of sales representatives and cultivating valuable relationships with 180+ cardiovascular speakers which were instrumental in achieving targeted strategy objectives.


Associate Marketing Consultant Effient Brand Team (2008)

         Contributed strong leadership talents toward managing a results-focused professional education marketing plan.

         Strategically steered the development of innovative speaker training recruitment strategies, including gaining integral alignment on strategy from senior-level executives which allowed the brand to meet multifaceted goals at product launch.

Yyyyyy x. yyyyyy

(xxx-xxx-xxxx • Page Two •


Professional Synopsis (continued)


Eli Lilly & Company, Indianapolis, IN (continued)                                                                           1999 C 2010


Associate Marketing Consultant Cymbalta Brand Team (2006 C 2008)

         Drove business growth by developing a cross-functional professional education marketing plan, including handling comprehensive tactics implementation, speaker development and management, advisory board selection and management, sales force communications, strategic analysis, and training and development of 250+ psychiatry speakers.

         Cost-effectively managed a $20-million budget while developing forward-thinking psychiatry marketing plans for 2007 and 2008, as well as managing, implementing, and / or analyzing 2006, 2007, and 2008 professional education tactics.


Senior Marketing Associate Cymbalta Brand Team (2004 C 2005)

         Led strategy, selection, training, and communications for 150+ Diabetic Peripheral Neuropathic Pain and 700+ Major Depressive Disorder speakers, along with collaborating among brand directors, brand managers, and medical directors.

         Controlled a $10-million budget while networking among senior management, brand teams, and 850+ speakers.


Supplemental Sales Experience


Eli Lilly & Company, Indianapolis, IN                                                                                     1999 C 2003 / 2010


Senior Sales Representative Cardiovascular Business Unit (2010)

         Met and / or exceeded sales goals by applying sharp prospecting talents to develop high-volume account relationships with 110+ cardiologists and primary care physicians while presenting up-to-date product data for four products and disease states, as well as conducting product and market analysis and evaluation to boost competitive territory results.


Senior Sales Representative Primary Care Sales Division (2000 C 2003)

         Maximized bottom-line results by achieving consistent territory sales growth via the creation of profitable relationships with 120+ primary care customers and presentation of product information across five products and disease states.

         Recognized as 1 of 4 sales representatives selected to represent 525+ members of the National Primary Care sales force in quarterly neuroscience sales and marketing meetings from November 2001 to December 2003.


Neuroscience Sales Representative Psychiatry Sales Division (1999 C 2000)

         Demonstrated solid communication abilities to ascertain treatment goals and identify opportunities for improved patient experience resulting in development of sustainable relationships with 110+ psychiatry customers, including executing business plans, analyzing trends, and applying knowledge toward the promotion of two products across three disease states.


Education & Professional Development


Master of Arts in Strategic Public Relations

(4.0 GPA)

University of Southern California, Los Angeles


Bachelor of Science in Business

(Marketing & Management Double Major, 3.9 GPA, Summa Cum Laude with High Distinction)

Indiana University, Bloomington


European Economic Integration & European Culture

(History & Art Academic Classes, 4.0 GPA)

University of Maastricht, Maastricht, Netherlands

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