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yyyyyy x. yyyyyy                 0000 xxxxxx xxxx , xxxx , xxxxx 00000

                                                                                                                       (xxx-xxx-xxxx • abc@xyz.com

 

versatile business professional with expertise in management, administration, and marketing eager to

contribute talents toward actively supporting an employer in maximizing operational and financial performance.

 

profile

 

ø  expert in facilitating outstanding research, organization, and business-to-business relations skills to effectively develop and implement strategic marketing initiatives instrumental in increasing sales and product awareness, as well as ensure continued marketplace dominance.

ø  dynamic project management abilities; adept at multitasking within high-pressure, deadline-driven environments and strategically planning, prioritizing, and coordinating workflow to maximize productivity, efficiency, and quality.

 

~ education and technical proficiencies ~

 

m.b.a., marketing (beta gamma sigma business honor fraternity member)           loyola college of maryland

b.s., marketing (recipient of collegiate banneker / key full academic scholarship)        university of maryland

 

microsoft office (word, excel, powerpoint, access, visio, project) • internet explorer • oracle • foxpro • mapinfo

basic sql language / process model • spss statistical package • surveypro • adobe pagemaker 6.5 • basic html

 

professional experience

 

program manager direct marketing (automotive trial conversion)

xm satellite radio, washington, dc                                                                                         2007 c present

 

ø  apply exceptional leadership talents toward overseeing wide-ranging direct marketing activities for a corporate automotive trial conversion program, including managing comprehensive group-based it projects.

ø  demonstrate sharp analytical abilities instrumental in developing and implementing an innovative system designed for superior performance evaluation of direct marketing campaigns, along with utilizing analysis results to identify and plan operational strategies and campaigns for new product launches.

ø  drive organizational growth by planning and managing a direct marketing budget of $22 million, as well as coordinate key business initiatives with a proactive project team.

 

direct marketing supervisor

carefirst bluecross blueshield, owings mills, md                                                                      2006 c 2007

 

ø  optimized business profits by directing the development of 35 direct marketing lead-generating campaigns to obtain prospects and generate leads for inbound sales units.

ø  liaised between top-performing marketing, communications, legal, and it personnel to proficiently create profitable business strategies ranging from new product development to website redesign.

ø  effectively analyzed historical performance of direct marketing campaigns, including presenting detailed findings and professional recommendations to executive-level management for review.

ø  contributed dynamic managerial abilities to successfully coach, develop, and direct a highly skilled nine-member team vital to supporting direct marketing and fulfillment operations, as well as a $3.1 million budget.

 

marketing manager / intermediate marketing analyst / marketing analyst (roles held separately)

citifinancial, baltimore, md                                                                                                            2001 c 2006

 

ø  directed marketing analysis activities by evaluating new customer acquisition-based campaign performances, including compiling intelligence documents within the highly competitive financial services industry.

ø  collaborated in multifaceted phases of creative development processes, along with preparing customer-specific copy for materials, developing primary and secondary marketing research studies, and initiating productive relationships with varied levels of field management, outside vendors, and internal management.

ø  spearheaded up to 200 yearly site analyses utilized to forecast corporate sales performance, as well as recommend profitable geographic locations for new branches.

ø  trained and supervised profit-driven team members to measure direct mail campaign effectiveness and identify key areas of opportunity for maximum business success.

 

compensation analyst (wage specialist)

department of defense, arlington, va                                                                                          2000 c 2001

 

ø  utilized solid organizational talents to expertly administer nationwide surveys designed to collect occupational data, including preparing comprehensive results summaries for widespread participant distribution.

ø  arranged optimal new pay scales for civilian government employees based on specific survey results.

yyyyyy x. yyyyyy                 0000 xxxxxx xxxx , xxxx , xxxxx 00000

                                                                                                                       (xxx-xxx-xxxx • abc@xyz.com

 

 

 

 

 

 

 

 

date

 

 

hiring agent name

title

company name

address

city/state/zip code

 

dear__________________:

 

i am currently seeking a challenging and rewarding executive-level marketing / management role within your progressive organization, and am submitting my resume for your review.

 

i am eager to apply my broad background in management, administration, and marketing, as well as knowledge gained from a rigorous m.b.a. in marketing from loyola college of maryland, toward maximizing your company s bottom-line results.  i can demonstrate outstanding research, organization, and business-to-business relations skills to effectively develop and implement strategic marketing initiatives instrumental in increasing sales and product awareness, as well as ensure continued marketplace dominance.

 

you will find me to be results-focused leader who excels in building critical client relationships and professional networks.  in addition, i an adept at multitasking within high-pressure, deadline-driven environments and optimally planning, prioritizing, and coordinating workflow to maximize productivity, efficiency, and quality.  for these aforementioned reasons, i believe i will prove to be an incredible asset to your team.

 

i look forward to hearing from you in order to discuss an available opportunity for which i am qualified.  i may be reached as indicated, and thank you in advance for your time and consideration.

 

sincerely,

 

 

 

yyyyyy x. yyyyyy

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