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Yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000

Phone: (xxx-xxx-xxxx

abc@xyz.com

 

Senior-level Marketing Manager eager to contribute extensive creative talents and strategic thinking abilities toward supporting a dynamic company in maximizing bottom-line performance.

 

Qualifications Profile

 

         Keen ability to understand and interpret specific client needs and requirements and ensure precise brand and message consistency.

         Significant experience abroad in the UK and Europe, and excellent team player work ethic.

         Considerable success in driving influential advertising and branding campaigns through both traditional and electronic mediums.

         Able to effectively tailor marketing and advertising tactics to varying consumer segments.

         Adept at enhancing brand awareness and recognition, penetrating and expanding markets, and differentiating the company from the competition.

         Strong interpersonal, management, and communication skills; conversational skills in Spanish.

 

Professional Experience

 
Union Bank, San Francisco, CA, 2009 to Present
Vice President, Senior Marketing Manager

         Spearhead development and direction of advertising and media for bank-wide and retail campaigns with full accountability for all marketing budget administration and compliance.

         Foster, nurture and maintain excellent agency relationships with MeadsDurket and Round2 and serve as chief point-of-contact for clients.

         Strategically partner with multiple Marketing Managers to explore offers and develop creative briefs.

         Create and deliver compelling presentations showcasing media recommendations to Marketing Council.

         Championed development of successful Marketing Day 1 advertising and media campaign.

         Applied sharp critical thinking abilities toward navigating advertising and media strategy development for FDIC-assisted acquisitions of Tamalpais and Frontier Banks.

 
McCann Erickson, San Francisco, CA, 2008
Account Supervisor
  • Exhibited outstanding client relations expertise in planning, coordinating and managing brand advertising for HP consumer account.
  • Proficiently functioned as lead account manager on online advertising and Facebook campaigns.
  • Mentored, coached, assisted and guided new Account Executive.
 
DDB Worldwide, San Francisco, CA, 2003 to 2008
Account Executive
  • Quickly earned promotion to oversee brand advertising for Clorox, Brita, and ConAgra Foods.
  • Teamed with Account Director and Planner in establishing consumer insights, strategies and brand positioning, paramount to maximizing brand awareness and consumer response.
  • Conducted competitive assessment for Banquet and Marie Callender s restaurant chain, and orchestrated TV production and shoot for Marie Callender s.

 

Continued

 

 

Yyyyyy x. yyyyyy ---- Page 2 of 2

 

Professional Experience continued

 

  • Instituted process to integrate advertising, interactive, promotional, and media tactics to bolster overall results while controlling costs.
  • Exercised dynamic public speaking abilities to create and deliver convincing presentations to client.
  • Chosen to participate in three-month specialized development program requiring close collaboration with senior management on new client business pitch.
  • Handpicked to oversee Sea Turtle Restoration Project pro-bono account.
  • Trained, coached and managed interns in effectively managing and maintaining key accounts.
 
Hill, Holliday, Boston, MA, 2007
Account Executive
  • Coordinated and managed brand advertising efforts for Museum of Fine Arts, Partners Corporate, Massachusetts General Hospital, North Shore Medical Center and Newton-Wellesley Hospital.
  • Steered development and launch of innovative new brand campaign for Museum of Fine Arts.
  • Flexibly directed and monitored all production across broadcast, print and interactive channels.
  • As primary contact for clients, cultivated cohesive and cooperative relationships, vital to anticipating and rectifying problems and ensuring consistent satisfaction and account retention.
  • Integral contributor to creative strategy development and planning initiatives.
  • Drew upon well-developed analytical talents to devise staffing plans and forecasts.
 
Pricewaterhouse Coopers, San Francisco, CA, 2002 to 2003
Resource Management Assistant
  • Relied on exemplary organizational skills to process scheduling requests, rapidly resolve scheduling conflicts and optimize utilization of audit staff.
  • Assembled and implemented Alumni Recruiting program in San Francisco and Los Angeles offices.

 

In Focus Advertising, Agoura Hills, CA, 2002

Advertising Assistant / Intern

  • Actively supported broad range of advertising and administrative functions encompassing database management, prospecting for new clients, preparing special reports, and authoring copy for client s newspaper inserts.
 
American Cancer Society, Long Beach, CA, 2001
Service Leadership Business Consultant
  • Partnered with Pepperdine consulting team to plan, conceptualize, design and develop an educational and impactful colon cancer awareness campaign.
 

Prior background:

 

Marketing Communications Intern, Cellular One, San Francisco, CA, 2000
Sales Associate, J.C. Penney, Pleasanton, CA, 1997 to 2000

 

Education

 

Pepperdine University, Malibu, CA, 2002

B.S. in Business Administration Special Interest in Marketing, Communications & Advertising

 

Computer Skills

 

Microsoft Office (Outlook, PowerPoint, Word, Excel, Access); Lotus Notes; Filemaker Pro; PeopleSoft

 

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