yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000

xxx-xxx-xxxx • abc@xyz.com

 

versatile business professional eager to contribute broad-scope marketing experience toward supporting a dynamic organization in maximizing bottom-line performance.

profile

 

high-impact presentations ▪ team building & leadership ▪ brand awareness implementation

strategic partnerships ▪ budget preparation & management ▪ client needs fulfillment

integrated sales/marketing plans ▪ public relations ▪ strategic negotiations

 

results proven management professional with solid and progressive experience in sales/marketing and management positions. track record of success in developing marketing campaigns, strategies and solutions to generated market presence and increased revenue growth. well versed in marketing and sales life-cycles; skilled negotiator and strategist. excellent trainer and mentor. proven ability to build relationships with high-level personnel and close large sales in heavily competitive environments. experience in managing all core business functions.

professional experience

 

marketing manager jay buchbinder industries, inc.                                                                                    2007-2009

• successfully research market opportunities toward the development of jbi s first strategic marketing plan, effectively increasing market share within quick serve restaurant interior design industry.
• actively generate leads and increase sales through the establishment of pre-show marketing strategies
• collaborate with mcdonald s corporation in the refining of the mccafe design and order process.
• spearhead the development of corporate branding, including marketing material, apparel and tradeshow designs.
• develope sales and marketing architecture for customer relationship management system.
• effectively manage workshops for franchisee owners, including mcdonald s, yum brands, panda express, carl karcher enterprises, and burger king.
• utilize innovative marketing techniques, effectively increasing unique visitors to company website by 40%.

 

marketing manager catalina express                                                                                                             2005-2007

• drove the development of creative marketing plan, increasing sales and traffic to catalina island.
• successfully generated media presence to ensure positive publicity for catalina island and catalina express through press releases highlighting promotions, new products and upcoming events.
• actively negotiated buys, trades and placement for tv, radio, print, and outdoor advertising.
• tasked with negotiating rates, drafted contracts and supervised on-property film shoots, resulting in increased film crew revenue of 45% within 12 months.
• created cooperative ad campaigns with 21 catalina island hotels, from meeting with hotel owners and securing ad placement to reviewing effectiveness and making recommendations.

 

public relations/marketing coordinator saddleback memorial medical center                                            2003-2005

• effectively wrote scripts for physician tv show, talk with the doc, as well as coaching physicians for appearances on american health journal.
• actively collaborated with creative team in the development of kabc7 tv commercials.
• consistently ensured customer satisfaction through the organization of focus groups, analyzed results, made recommendations for future improvements.
• responsible for the development of innovative marketing plans and detailed budgets for breast center, cardiac center and respiratory services.
• generated constant market presence by writing press releases and educational articles for today s woman magazine and health magazine.
• efficiently organized and marketed community events, including saddleback memorial s half marathon.

 

professional education & certificates

 

california state university                                                                                                                                2003

bachelor of arts degree journalism/public relations, minor in business administration/marketing

 

certificate management action program, 2008

certificate advanced course in strategic marketing; american management association, 2008

hprma outstanding external newsletter, 2004

los angeles press club award, 2003