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Shelley Dacey


0000 xxxxxx xxxx , xxxx , xxxxx 00000


Executive Profile



Dynamic leader with demonstrated success in operations, systems management, as well as marketing methodologies.  Over 20 years experience designing and implementing marketing campaigns aimed at increasing product and service visibility. Eager to apply this specialized skill set in a management or marketing capacity within the organization in order to make an immediate impact on revenue.

Key Qualifications

  Systems Development

  Communication Expert

  Strategic Alliances

  Advertisement Creation


  Financial Analysis

  Data Analysis

  Marketing Plans

  Strategic Planning

Operations Expertise

  Design Concept Creation

  Business Development

  Budget Creation


Recent Key Professional Achievements



Ø  Generated over $2.8M in sales through strategic launch of Custom Remodeling Company. (Custom Basements)

Ø  Identified and effectively marketed alternative product offerings, resulting in 20% increase in sales volume. (Custom Basements)

Ø  Maintained 40% net profit on job costing through cost control methodologies. (Custom Basements)

Ø  Received 2008 CT Better Business Bureau Torch Award for Marketplace Excellence. (Custom Basements)

Professional Career






























Custom Basements of Ct, LLC                                                                            2004-2009

Position: Owner

  Maximized sales and bottom line revenues through integrated marketing campaigns.

  Designed and implemented an array of marketing efforts such as professional in-home presentations, home shows, print ads, websites, direct mail, customer referrals, business partnerships, etc.

  Effectively managed and maximized vast network of professional contacts.


Basement Remodelers                                                                                         2003-2004

Position: General Manager/Marketing

  Responsible for complete oversight of monthly sales and marketing goals.

  Achieved a 100% increase in annual sales from previous year through the design and implementation of cohesive marketing efforts through an array of mediums.

  Responsible for the recruitment, hiring, training, and management of all sales personnel.


Sunroom Design, LLC                                                                                          1997-2001

Position: Sales Director

  Generated over $1M in annual sales through direct sales and marketing efforts.

  Recruited, hired, trained, and managed all sales personnel.


Healthtraxx                                                                                                            2000-2001

Position: Executive Director

  Responsible for complete oversight of daily operations including budgetary control, financial analysis, HR practices, and inventory control.

  Responsible for the development and execution of sales and marketing protocols.


The Sports Barn                                                                                                   1997-2001

Position: Executive Director

  Effectively managed $5M operation for two wellness facilities and a hospital-based wellness center.

  Responsible for B2B and B2C sales and marketing efforts.

  Published in Industry Magazine regarding subject matter expertise.

  Received 1998 Most Innovative Technology Award within a wellness facility.



Bachelor of Arts C Criminology, University of Indiana






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