Date

 

 

 

Hiring Agent Name

Company Name

Address

City/State/Zip Code

 

Dear__________________:

 

I am currently seeking a challenging career opportunity in a marketing management capacity and am submitting my resume for your review.  In advance, thank you for your time and consideration.  As indicated in the accompanying resume, I bring to you proficiency in direct mail marketing, considerable experience in new product development, and advanced presentation skills. I also offer outstanding strengths in branding, an unwavering drive to succeed, and sharp strategic planning skills which are instrumental in marketing management.  

  

Briefly, some of my key qualifications include:

 

  Excellent talents in team-building and leadership.

  Strong business acumen, insight and resourcefulness.

  Significant expertise in market research and analysis, target market identification, and marketing campaign development.

  An outgoing, energetic and competitive personality which can be leveraged to conceptualize high-impact marketing approaches, cultivate profitable relationships,  generate new business, and expand market share.

 

As a dedicated contributor to your organization, you will find me to be a driven professional and stellar leader committed to supporting you in achieving your objectives through superior performance, enthusiasm and initiative. I am confident that I could be a valuable asset to <insert name of organization>, and look forward to interviewing with you in the near future.

 

Sincerely,

 

 

 

Yyyyyy x. yyyyyy

 

 

 

 

 

Dynamic Marketing Manager eager to contribute exceptional team leadership talents, creativity,  and sales savvy toward supporting  a dynamic company in optimizing bottom-line performance.

 

 

Strong marketing background spanning direct mail, email campaigns, print materials, and media. Excel in market research, delivering compelling presentations, and driving collaborative efforts among cross-functional teams. Demonstrated strengths in new product placement, branding, P&L (profit & loss) accountability, budgeting, and forecasting. Thrive on analyzing client/company challenges and navigating marketing initiatives to maximize business development, brand recognition and awareness, keyword ranking, and sales.  Combine leadership and team-building capabilities to train, mentor, inspire, empower and motivate highly-productive personnel.  Able to prepare comprehensive market analyses illustrating competitor strength, unmet market needs, and industry trends. Additional experience includes several years of freelance work preparing marketing and sales plans for private business clients.

 

Selected Achievements:

 

         Led manufacturer with zero market share to rank as #1 water diffusion company in golf industry.

         Increased revenue for Mountain High Water by 500%+ in each of the past three years.

         Successfully won a 16% response rate for Mountain High Water clients via direct mail campaign.

         Gained a 2,000% return on investment in 2008 and 2009.

         Increased total revenue for Subterranean H20 by 320% after first year.

         Negotiated and secured multi-year contracts with government agencies to guarantee future revenues for Subterranean H20.

         Collaboratively sold the largest, single marketing project in Kroenke s history, valued at $22M+.

 

 

Mountain High Water, Kiowa, Colorado, 2005 to Present

Marketing and Sales Director

         Spearhead design, development, branding, implementation and management of marketing and sales plans with a constant focus on optimizing profit and revenue growth while adhering to budget and timeline parameters.

         Drive new product development branding in response to customer needs assessments, conduct in-depth market analyses, and prepare sales forecasts critical to optimizing P&L.

         Recruit, train, coach and manage sales reps and distributors across the United States.

         Solicit industry leaders to write articles and conduct studies promoting benefits of company s products and services.

         Bolstered profits by strategically launching business in five new markets.

 

Continued

 

 

Yyyyyy x. yyyyyy C Page 2 of 2

 

Professional Experience continued

 

Subterranean H20, Arvada, Colorado, 2004 to 2005

Account Manager

         Managed and maintained 60+ accounts for advanced irrigation company while continually driving new business.

         Exercised outstanding analytical skills in determining target market, monitoring competitive activity, defining desired image and brand positioning, and creating targeted marketing message.

         Produced and orchestrated full-scope marketing campaigns encompassing direct mail, print, face-to-face sales, and visually-appealing product brochures.

         Fostered partnerships with construction companies to achieve exclusivity with new business and contracts.

         Successfully signed major contracts with cities and parks districts for advanced drainage projects.

 

Kroenke Sports Enterprises, Denver, Colorado, 2003 to 2004

Corporate Sales Assistant

• Partnered with account executives to penetrate and sign new accounts while managing existing clientele such as Pepsi, Coors, and Conoco.
• Explored and uncovered potential opportunities, scheduled sales meetings, and designed persuasive presentations featuring PowerPoint, graphs, and handouts to generate interest and secure new business.

 

 

Bachelor of Arts in Marketing, Metropolitan State College in Denver, CO

 

Seminars:

         Direct and Interactive Marketing

         Advanced Selling Strategies

 

 

Microsoft Office (Word, Excel, Access, Outlook, PowerPoint), Microsoft Project,  Adobe Suite (Acrobat, Photoshop, InDesign, Illustrator), Marketo, iSpring, Web resources (i.e. Group Mailer System, Wordpress, Google Adword)