Dynamic Marketing and Sales Leader with expertise in driving E-Commerce activities for retailers. Creative thinker with superior communication skills eager to integrate professional history and web-based sales expertise into an E-Commerce Management Position with progressive organization.
Key Skills Summary
Manage Global Online Business
Marketing and Creative Development
Search Engine Optimization
Drive Online Promotional Activities
Collaborate with Marketing to Lead Growth
Superior Written Communication Skills
Develop E-Mail Campaigns
A.C. MOORE, Clifton, XXXXXX 2008 to 2010
Assistant General Manager
Lead merchandising and operations initiatives to maximize sales and profits, and ensure success of a specialty retailer offering a vast selection of arts, crafts and floral merchandise to a broad demographic of clients.
Ensure compliance with operational and merchandising standards; create compelling and attractive displays to showcase variety of items, and create interest.
Lead team building, training and employee development initiatives to assemble a high performance team.
Assess and identify performance gaps, resolve staffing issues, and manage employee schedules to ensure appropriate levels for peak hours.
PRINCETON SKI SHOP, Multiple Locations in NY and XXXXXX 1996-2008
General Manager 1996-2008
Positioned retail Ski Shop specializing in sporting equipment and apparel to be the premier retailer in the Northeast; drove annual sales results to over $10MM through solid leadership, marketing, merchandising and cost containment strategies.
Surpassed annual sales forecast by 20% by focusing on employee development, training and sales skills; facilitated ongoing team building and performance measurement among 60 staff members to ensure maximized results.
Maintained complete accountability for all P&L performance, cash flow control, purchasing, inventory management and marketing initiatives.
Contributed to strong and sustainable financial growth through the implementation of marketing and special event promotions, brand awareness, and customer relations initiatives.
E-Commerce Manager 2003-2008
Spearheaded the launch of a new e-business division; grew online sales results from $0 to $6MM within 5 years, incorporated aggressive search engine marketing, placement, and advertising to optimize traffic.
Oversaw the launch of 3 different websites; integral in leading creative development, content migration and creation of second generation websites to maximize online business potential.
Maintained all campaigns within search engine marketing (SEM), and search engine optimization (SEO), and lead generation programs using Google Base, Google Sitemap, and WebPostion4.
Developed web metrics to track and monitor statistics, and oversaw annual Google advertising budget of $110K.
Provided leadership and oversight for a staff of 20 e-commerce employees; delivered ongoing training and development, and encouraged the introduction of new technologies and applications to optimize website performance.
Managed Google advertising campaign with a annual budget of over $110K, and directed a successful email advertising campaign to over 50K web customers.
Ramapo College, Mahwah, XXXXXX - Business Administration
Dear <Name Here>,
Dear Mr. _________________
It was a pleasure (speaking with you/meeting with you) on the (date for example, 19th of February or 3rd of July).
I would like to take this opportunity to thank you for the time you spent with me, as well as to express my appreciation for the information you offered.
I am very interested in the (name of position) position, and I am convinced now, more than ever, that it is the right job for me. I feel my background and qualifications prepare me well for just the sort of challenges and responsibilities we discussed.
Again, thank you for considering my qualifications. I exxxxxxoyed our talk, and am available at any time to provide you with any more information you may need. I look forward to hearing your decision.
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