Dynamic and accomplished Marketing Management Professional eager to contribute extensive talents toward supporting a progressive organization in optimizing brand awareness and bottom-line performance.

 

 

Able to navigate marketing/promotional projects from conceptualization and budget development to proposal presentation and final activation. Proficiency in special event coordination and management, grassroots marketing, steering budget compliance, and the ability to significantly enhance team engagement, morale and enthusiasm. Excel in building strong internal and external relationships, and diligently identify and implement tactics and approaches to achieve strategic corporate objectives. Well-developed blend of decision-making and multi-tasking skills; gracefully balance competing demands. Outstanding blend of organizational, negotiating, prioritization, analytical and leadership expertise.

 

Selected Achievements:

 

         Chosen as 1^st place winner for creating Best Marketing Program nationwide by Glac au.  

         Earned Best Corporate Marketing Program Award for America s Best Dance Crew initiative.

         Led efforts which were chosen as best local activation of a sports property nationwide for GMR.

         Vital team member in creating strategy for Houston Rockets which boosted ranking from 27^th throughout league for overall game entertainment to 3^rd place.

         Selected to attend and participate in numerous Houston area Chamber Of Commerce non-profit fundraisers, Houston Rodeo Association events, and countless charity golf tournament fundraisers.

• Championed regional account management for 10 major alliance partners of Miller Brewing including: Tampa Bay Buccaneers; Atlanta Falcons; The Philips Arena; 2007 CONCACAF Gold Cup; Talladega Motor Speedway; The Ford Amphitheatre; and New Orleans Jazz Festival.
• Drove cohesive and cooperative efforts among event directors, producers, NFL team marketing managers, sponsorship coordinators, and account executives on behalf of Miller Brewing.

 

 

B.S. Sport Management, Minor in Business, University of Texas at Austin, 2003

 

 

Glac au, Houston, TX, 2008 to 2009

District Marketing Manager C vitaminenergy

         Spearheaded development and execution of regional marketing programs for vitaminenergy which produced national leading sales results.

         Demonstrated proficiency in grassroots marketing, negotiating radio and print media buys, and orchestrating successful mobile marketing program.

         Exercised strong communication skills to secure sponsorships for over 60 Houston area events.

         Presented all marketing programs, as well as sales/distribution goals to Coca-Cola distribution network.

         Proactively teamed with sales force in leveraging strategic marketing initiatives to penetrate new territories and expand individual chain account volumes.

 

Continued

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Professional Experience continued

 

Miller Brewing Co./GMR Marketing LLC, Tampa, FL, 2006 to 2008

Interim Marketing Manager C Tampa & Ft. Myers

Field Marketing Manager C South East & Gulf Coast Region

         Recruited to assume dual role as Field Marketing Manager and Interim Marketing Manager in Tampa and tasked with overseeing company s Sport and Entertainment alliances in southeast region.

         Conceptualized and launched innovative 16-week military-specific marketing program on Mac Dill Air Force base.

         Effectively managed Miller Lite Music Box initiative by coordinating signage installation, promotions, and onsite execution at Ford Amphitheater.

         Applied dynamic planning expertise toward assembling comprehensive Tampa Bay Buccaneers activation plan and cooperatively steering implementation with sales, marketing and distributor personnel.

         Contributed to developing 2008 DMA business plans including MPI development, on-premise budgeting, point-of-sale ordering, and alliance planning.

         Skillfully performed strategic planning for non-alliance events such as Daytona 500, Kobalt 500, Next Big Thing, Miller Chill Zones, New Orleans Mardi Gras, and the Orlando House of Blues.

         Demonstrated exemplary organizational strengths in seamlessly coordinating 100+ successful activations of Miller-presented events.

         Resourcefully defined strategy of onsite format, layout, and design for major alliance events, and directed onsite activation. 

         Efficiently facilitated activations and strategic plans for going to market with alliance partners encompassing On & Off premise programming, TV, radio, print, special events, budgeting, onsite activations, special promotions, and VIP hospitalities.

 

Faust Distributing, Houston, TX, 2004 to 2006

Special Events Manager

         Managed sponsorships, promotions, sales, relationships, POS creation/merchandising, onsite execution, and personnel for 225 annual events encompassing General, Hispanic, African-American, and Asian markets.

         Confidently negotiated event sponsorships, attended radio merchandising meetings, and partnered with suppliers in selecting programs for territory.

         As brand ambassador, sourced, identified and established partnerships to enhance community relations and reputation.

         Seized opportunities to sponsor local events for promoting MBCo (Montreal Bread Company), CBC, and HUSA (Houston American Energy Corporation).

         Relied upon to coordinate all Miller Brewing episodic promotions in 25 targeted accounts.

 

Houston Rockets, 2003 to 2004

Launch Crew

• Relied upon to create high-impact promotions which aligned specific sponsors products with NBA and Houston Rockets basketball.
• Consistently conveyed energy and enthusiasm in executing on-court promotions during 84 basketball games.

 

The Houston Astros Baseball Club, 2003 (internship)

Customer Service Manager

• Exhibited an outstanding team player work ethic in planning special events for 37 Major League Baseball games at Minute Maid Park and directed activation of all game-day promotions.
• Applied polished leadership talents toward supervising and managing 150 game-day customer service employees.

 

 

 

 

 

 

 

 

Date

 

 

Hiring Agent Name

Title

Company Name

Address

City/State/Zip Code

 

Dear__________________:

 

I am currently seeking a challenging career opportunity in a <insert job title/position> capacity and am submitting my resume for your review.  In advance, thank you for your time and consideration.

 

As indicated in the accompanying resume, I bring to you an outstanding background in brand management and product positioning, exceptional talents in marketing communications and strategy development, and excellent abilities in special/promotional event planning, securing sponsorships, and monitoring competitive activity. To complement these qualifications, I offer solid presentation, interpersonal, budgeting, and communication skills which are essential as a <insert job title/position>.

 

As a proactive contributor to your organization, you will find me to be a self-motivated professional and stellar leader committed to supporting you in achieving your objectives through resourcefulness, integrity, and exemplary dedication. I am confident that I could be a valuable asset to your company, and look forward to interviewing with you in the near future.

 

Sincerely,

 

 

 

Yyyyyy x. yyyyyy