yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000
xxx-xxx-xxxx
abc@xyz.com

 

objective

senior account manager/director specializing in communications and broadcasting field, eager to contribute expertise in strategic business development, media placement and market penetration toward supporting a progressive organization in optimizing revenue performance.

profile

ø  effectively develop and implement targeted pr action plans to maximize productivity, efficiency and profitability.

ø  proficient in obtaining top tier media coverage through value proposition and positioning.

ø  apply sharp strategic planning, prioritization and organization skills toward consistently meeting critical timelines.

ø  exceptional ability to research and evaluate industry trends and competitors and use findings toward designing and executing innovative strategies to boost company leveraging.

ø  excel at interacting with broad populations including senior management, staff, clients and external contractors.

ø  highly versatile; quickly master new roles, responsibilities, technologies, and environments.

professional experience

senior account executive - schwartz communications, waltham, ma                                              2006-2008

  applied traditional pr and social media marketing talents toward innovatively developing, implementing and leading strategic pr campaigns at the second largest independent agency in the nation.

  contributed advanced communication and interpersonal relation skills toward securing top tier media coverage for key clients including integrity, salary.com, speranza systems and vivisimo.

  print, online and broadcast outlets included entrepreneur, fortune small business, inc., money magazine, cbs evening news, fox business network and good morning america.

  proactively established key relationships and maintained a solid network of local and national media contacts.

  conducted comprehensive research and analysis to write press releases, media alerts, white papers and pitches.

  proactively promoted media interest for non-profit organizations from local and national media outlets including cnn, espn, pbs and 20/20.

  successfully secured 2 of every 3 conference speaking openings for black duck software, demonstrating exceptional dedication and performance.

sports reporter/anchor - wlne-tv abc 6, providence, ri                                                  2001-2005

  won the 2004 associated press award for best sports feature, which was the first for wlne in 8 years.

  played an integral role in a team that won the 2002 associated press news station of the year.

  generated award winning local stories and exclusive programs including 6 superstar and friday night lights.

  demonstrated exceptional communication skills in writing, producing and anchoring engaging sportscasts.

 

sports director/anchor - gnet, atlanta, ga                                                                                    1997-2001              

  exhibited solid leadership qualities in managing all aspects of the sports department, with full accountability for the effective administration of daily operations.

  cost-effectively allocated, administered and controlled budgets.

  leveraged key relationships to generate corporate sponsorships for exclusive sports specials; hosted and produced a live friday night high school football show (the 5th quarter) and the inaugural atlanta thrashers draft.

  strategically planned and coordinated the sportscast writing, production and anchoring for an award-winning cable news station, with strong focus on maximizing resources while controlling costs.

 

additional experience (select list)

 

editor/producer - broadcast quality, miami, fl

reporter/producer - sportsradio 560 wqam, miami, fl

education

bachelor of science in journalism - boston university, boston, ma; boston university football

professional affiliations

publicity club of new england; national sports marketing network (boston chapter)